“Competent” — it’s one of the least sexy words in the dictionary. Hell, the word “dictionary” is arguably sexier. You’ll find the term next to “cardigan” and “financial adviser,” which are probably familiar words for someone known to be competent.

Competent Guy is that dude in the office who doesn’t cause you any grief. He never fails to complete a task, doesn’t cause any drama, and avoids pissing everyone off. He’s the reliable friend people ask to help them move. It’s guys like this who keep an operation humming along, and their reward is being able to put down roots, grow old, and enjoy the spoils that come from being a respectable member of society.

The Toyota RAV4 is the Lucy fossil of crossover SUVs, and it didn’t get there by making a bad impression. No nameplate reaches 22 years of age by frustrating owners, and you don’t become (and stay) the top-selling crossover by being hard to live with. For volume-hungry automakers, the RAV4 (aka. Competent Guy) is a rolling how-to guide for sales success — do the basics well, avoid controversy, don’t offend with styling, and make a good enough impression during the test drive that buyers take it home after the date.

It’s after the vows are exchanged that Competent Guy starts to show off his quirks. (Read More…)