Never mind the bollocks coming from professionally cynical actors-turned-rappers: This is America. At least it is for much of this country’s working middle class. The F-150 is designed in America, tooled-up in America, and made in America. By an American company. For a customer base that is overwhelmingly American. It’s also a solid candidate for the title of World’s Best Passenger Vehicle.
Don’t believe me? I don’t blame you. The media has long vilified the full-sized pickup as an avatar of this country’s long-discredited and frankly unwanted silent majority. Never mind the fact that today’s pickups have long surpassed traditional automobiles in many of the qualities that real customers want and will pay for. Nor should you look too closely behind the curtain that covers the deficiencies of unibody SUVs when compared to full-sized trucks. My colleagues in the car business, many of whom are notable for their childlessness, sedentary lifestyles, and complete lack of a classical education, love to screech about BANNING these HICK-MOBILES from the VIBRANT STREETS OF AMERICA. Some of their points have merit: I’m far from thrilled with the ride height of today’s half-tons from both an active safety and a visibility standpoint. Most of their complaints, however, are so much sound and impotent fury signifying nothing more than the fact they can’t afford to drop $60k on a cowboy Cadillac of their own.
The 2018 F-150 is already in showrooms and media fleets, but if you know me then you know I prefer the spin-free zone of the rental counter to the walled garden of a press trip drive. Furthermore, there are thousands of trucks just like this available through secondary sources for prices in the $24,000-28,000 range. What do you get for that money? Let’s find out.
Recent Comments