“But in some cases, the traditionalists are going to
maybe pine over the squarer shape of the previous four iterations.”
– Jaguar Land Rover Australia Managing Director, Matthew Wiesner

The Land Rover Discovery, known for a time in North America as the LR3 and then LR4 whilst alphanumeric nomenclature was deemed necessary if one was to steal market share from the Lexus GX460, is a box.

Or rather, it was a box. For nearly three decades, through the Series I and Series II and then the LR3 and LR4 that ran for a dozen years or so, Land Rover’s sub-Range Rover was squared off. Hard lines. Rectangles. Right angles. No Bangles.

Land Rover has rediscovered the Discovery name in North America, but the brand did not manage to rediscover the Discovery’s styling themes. And on the other side of the world from Land Rover’s Coventry HQ, Australia’s Jaguar Land Rover boss is vocalizing a major concern.

“The new shape is certainly going to test some of the traditional owners of Discovery,” Matthew Wiesner told CarAdvice.

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The Land Rover Discovery has, up until now, always been so veddy, veddy British. Since 1989, Land Rover mixed the Discovery’s bolt-upright styling with mountain goat off-road capability — not to mention a few features only people from the UK or its former colonies would understand.

For 2017, the curry hook and other British quirks remain, but the purveyor of British SUVs has finally straightened the Disco’s teeth in search of wider appeal.

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