To be very honest with you, those of us who track traffic and take the odd look at analytics already know the TTAC audience for a review of the 2017 Mercedes-AMG C43 4Matic Cabriolet is small.
At first glance, it doesn’t make sense. Reviews are the most reliable source of traffic on The Truth About Cars.
The TTAC audience, the B&B, is a pragmatic bunch of car enthusiasts, however. A sensible group of auto industry intellects. $72,305 German convertibles? Not exactly right up the alley of the proverbial 2004 Honda Accord.
And with good reason. Sensible pragmatists don’t see the point in the incremental performance upgrade of a $162,850 Porsche 911 Turbo from an $80,490 Chevrolet Corvette Z06; the off-road credentials of a $52,275 Lexus GX460 over and above a $35,930 Toyota 4Runner; the scant luxurious advantages of a $58,050 BMW X5 in contrast to a $47,140 Kia Sorento SX Limited.
But what if the four-seat, twin-turbo, all-wheel-drive, German convertible was actually worth 83 percent more than the basic C-Class; 43 percent more than a basic C-Class Cabriolet?
Then, maybe, TTAC could actually find an audience for a review of an expensive car. (Read More…)
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