The official launch of the first-generation Chevrolet Spark played out like a detective in a comedy film who has to go undercover in a high school, all the while clumsily pretending to be hip. It was an awkward pander to the Millennial first-time car buyer, set to too-carefully chosen music.
With refreshed and updated small car models on their way (or already here), General Motors wants young people to rediscover their often overlooked bottom-rung vehicles, so it left the marketing to experts. (Read More…)
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