By the standards of niche market convertibles, the Buick Cascada is, or at least was, a certifiable hit.

Sales of the Cascada have tumbled by a fifth in 2017, year-over-year. More recently, Cascada sales fell by nearly 40 percent during the height of the summer. But since going on sale at the beginning of 2016, more than 11,000 Buick Cascadas have been sold in the United States. At times, the Buick has even outsold Mazda’s MX-5 Miata. And no, before you draw an entirely incorrect conclusion, hardly any Cascadas have gone into the daily rental mix. More than 99 percent of the Buick Cascadas sold in America were retail acquisitions.

But for its third model year, Buick feels it’s time to spice things up. The Cascada, historically available in very few shades, is getting new paint options for the 2018 model year. Why?

“Color is back,” Buick’s Catherine Black says.  (Read More…)