If you’ve paid attention to any of Ford’s marketing lately, you’ll know the company has been making vehicles for 115 years. When it comes to F-Series, the best-selling pickup truck line in the country, they’ve been ahead of the pack for 41 years. It should shock nobody that the company knows how to build a pickup truck.

There’s more to the success of the 2019 Ford Ranger than just whether or not the company can build a good pickup truck. The Ranger is a good truck. But will it be able to draw new customers to the growing midsize truck segment, and will it be able to attract people from Colorado and Tacoma?

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