Ford Motor Company, in a tremendously public product planning moment, revealed at the beginning of 2017 that the automaker would produce an F-150 Hybrid, Transit plug-in hybrid, and a Mustang Hybrid by 2020.

Then-CEO Mark Fields said at the time, “Ford is committed to being a leader in providing consumers with a broad range of electrified vehicles.” But now that Ford revealed plans for the 2020 Mustang Hybrid, the Blue Oval has a three-year gap in which to talk about a car that doesn’t yet exist.

How to talk about it now, three years prior to launch? Ford Canada is placing promoted ads on Twitter that are endlessly popping up in my feed.

The Mustang Hybrid is not shown. But the future earns a prominent mention. (Read More…)