Your humble author is about to put Los Angeles in the rearview mirror, but before I do, I wanted to leave you with one last news nugget.
It involves … Barbie.
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A foreign automaker that’s not well known in America comes to a major auto show and announces plans to sell cars in the States, showing off a couple of models and promising on-sale dates that seem both ambitious and yet not unreasonable.
Stop me if you’ve heard this story before.
We’ve already covered the Subaru Solterra EV, so I don’t have much to add.
Instead, you can enjoy two poorly-lit pics from the 2021 Los Angeles Auto Show.
Fisker seems to have many lives, and the small brand led off the L.A. Auto Show’s main media day with the debut of its Ocean SUV.
Appearing on the same day as certain other vehicles under which one will find the E-GMP architecture, the annoyingly capitalized Hyundai SEVEN was introduced today at the L.A. Auto Show. Billed as a preview of a future sport utility electric vehicle, it’s meant to further the burgeoning all-electric IONIQ sub-brand while also being one of the building clocks for Hyundai’s kick at reaching carbon neutrality by 2045.
Why they didn’t have Jeri Ryan drive the thing on stage is beyond this author’s comprehension.
Auto-show parties sometimes get out of hand. Most of the shenanigans don’t reach you, the car-buying public, for one reason or another. One major reason is lack of newsworthiness: It’s one thing if a lubricated PR rep confirms some new product that’s supposed to be secret. It’s another if a PR rep sings karaoke poorly.
One thing would make it to the pages of TTAC and maybe a rival site like Jalopnik. The other would not. No matter how bad some PR chief is at warbling “Sweet Caroline.”
Then again, if TMZ is in the house, all bets are off.
The Los Angeles Auto Show is upon us once again, and once again automakers hosted events the night before the media day. Some things don’t change, even if this time we had to wear masks indoors and fill out a form saying we didn’t have COVID, as far as we knew.
This is how I found myself standing in a rented mansion in the Hollywood Hills — one that had a stunning view of L.A. — clutching a plastic glass of wine and listening to actor Jay Ellis extol the virtues of the Nissan Ariya EV. All because reservations for the Ariya opened up officially on Tuesday night.
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