Last week, my Ace of Base selection was met with loud derision from certain corners of the web. My intent was to prove how it’s possible for one to get into a comfortable, well-equipped, diesel-powered Canyon pickup without springing for an SLT or Denali trim. Nevertheless, my efforts were met with a chorus of WHY DON’T YOU JUST DO AN ACE OF BASE ON A ROLLS-ROYCE RABBLE RABBLE RABBLE.
Well then, without further delay…
The 2012 Yaris! It’s a car! That might sound like the strangest marketing claim for a new car ever, but if you dig deeper it is Toyota’s attempt at saying “OK, we get it.” Why? Because Toyota, like most manufacturers, has had trouble staying on message with basic transportation. Need proof? Look no further than the Corolla. The Corolla was a small, cheap and cheerful vehicle that has since grown into a 15-foot long sedan that weighs almost 3,000lbs and can reach $20,000 with options. No matter how nice a Corolla might be, cheap to buy it isn’t.
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