It started as a flippant Twitter comment, in which GM Global Marketing Officer Joel Ewanick agreed to champion a return for the “El Camino” if 100,000 potential buyers raised their hands for it. Smelling an opportunity for some publicity, Jalopnik quickly picked up on the “challenge” and urged readers to leave a comment in support of the trucklet. At first Ewanick tried to hedge, saying he needed 100k deposits, rather than blog comments, to approve an El Camino for the US market. But now the former Hyundai marketer has taken Jalopnik’s challenge to Chevy’s Facebook page, giving a surprising amount of credibility for a “challenge” that began with a throwaway tweet. What makes Chevy’s endorsement of the “El Camino Challenge” even more surprising: the total lack of apparent enthusiasm.

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Is it an Elantra? A Sonata? The answer is neither… this is the sedan version of Hyundai’s “Mr Euro” i40, which launched first as a wagon. It’s the “Korea-Passat” that hopes to show up the “Kraut-Passat,” while taking the brand into the entry-premium space that the Passat CC helped define. And it looks every bit as good as you’d hope an Elantra-Sonata mashup might. Meanwhile, Euro-phile car lovers the rest of the world over now get to deal with the strange phenomenon of having to lust over Hyundai’s forbidden European fruit.

We’ve seen the next-generation of front–drive Mercedes hatchbacks in both heavily-camo’d and concept forms, but now thanks to automobilemagazine.fr [via Auto Motor und Sport], we have what appears to be the first look at a production version of the Mercedes A-Class. From some angles it looks fantastic… while from others, it reminds a little too much of a Subaru Impreza. Either way, Americans won’t have to sweat the details when it comes to this bodystyle, as we will be receiving this chassis only in Coupe, Sedan and CUV format. Still, this vehicle will be of major importance to the Benz brand in nearly every other market around the world. Plus, it’s the first time Daimler has entered into direct competition with Audi’s A3 in the Compact class. And all told, Mercedes seems to have done a fairly effective job at transmitting its rear-drive-oriented design language into the front-drive hatch segment.

Mazda’s CX-7 and CX-9 are masterpieces of scaled design, distinguishable largely by proportion or badging rather than any real differences in design cues. And, by the looks of this camo’d test mule, Mazda’s forthcoming CX-5 will be yet another CX… just, you know, smaller. But don’t be fooled: the production CX-5 should be one of the first applications of Mazda’s Kodo design language first shown on the Shinari concept. In fact, the Minagi concept has already previewed the CX-5’s use of the new “Japanese Alfa Romeo” aesthetic, but as this hypnotic video proves, the language can go a lot of different directions. At least it will definitely be different… and not in the Cheshire Cat-meets-Pokemon way, either.

Of all the barriers standing in the way of commercial success for electric cars, the “image issue” is perhaps one of the least understood. Most EV firms have embraced the distinctively Western “green consumption” trend, in which a kind of environmental asceticism drives consumer values of downsizing and ultimately self-denial. But making a conscious choice to not use gasoline and accepting whatever the market happens to offer is not a phenomenon that automakers can expect to sustain itself. If they ever want to achieve mass acceptance, EVs need an image context that goes beyond graywater recycling, “freeganism” and other highly conscious but ultimately self-denying lifestyle choices.

Racing is one obvious way to broaden EV appeal, as it highlights the positive performance aspects of EV drivetrains, but sadly no major OEM will commit to an EV racing series. Besides, racing hardly builds on the existing (if limited) green appeal of EVs. Enter the EV as disaster response vehicle. The NYT has a fantastic story about the use of EVs in rescue efforts after the Japanese quake/tsunami, when gas was largely unavailable. The story proves that EVs, far from being mere lifestyle accessories, can be hugely useful in the right circumstances. And because so many green lifestyle choices stem from a perspective of apocalyptic expectation, this story both broadens and builds on the EV’s existing appeal. Most importantly of all, pictures like the one above will do more to banish the limp-wristed, “anti-luxury” image that curses EVs than just about anything else. Just as SUV buyers would swell with pride seeing an ad image of their Explorer in off-road conditions they would never visit themselves, the image of EVs running first-responder missions in a quake-torn Japan could be of lasting significance.

Electric car makers like to make a big fuss about how their clean-green automobiles are going to “change the industry.” Sometimes those instincts lead to hubris and overreach (ahem, Tesla), while other times the changes make you long for the relative simplicity of the new car dealer fandango we all go through to buy “regular cars.” In the case of Think, the business innovations (namely the innovation of relying on accumulating local tax credits to get the price to seem as low as possible) are enough to make the world of dealer markups and delivery charges seem downright quaint and homey. And that’s not the way to change this business…

The Detroit Free Press reports, almost giddily, that GM will almost certainly replace Toyota as the world’s largest automaker by volume this year, as tsunami-related production problems will continue to plague the Japanese automaker. The graph above, by IHS Global Insight [via AutoObserver], shows that the impacts of the tsunami will continue to be felt well into next year, and that Japanese production will likely fall permanently by around 15%. Toyota’s full-year production could be cut by around 20%, possibly bumping the automaker to the third position in the global volume race, after GM and VW.

Recently, our man in Brazil has been confessing his love for Citroen’s “anti-retro” DS series, sparking a debate over what qualifies as “retro” and what qualifies as “anti-retro.” Here, to help draw the distinction are two separate interpretations of an iconic vehicle. On the left is Geely’s EnglonSC7-RV concept, which gives a tackily Chinese take on the classic British taxi. On the right is VW’s Up! London Taxi concept, which takes the same inspiration and packages it in a far more sleek, modern style. As a result, the Englon looks like a doughy, anglophile PT Cruiser, while the VW looks sharp, crisp and yet classic. When it comes to interpreting modern classics, its seems that capturing the spirit of a car is more important than faithfully recreating its cues.

Mazda has joined the party at the 40 MPG beach, rolling out its new SkyActive engine technology in order to give its Mazda3 refresh a 40 MPG EPA highway rating (with autobox, 39 MPG with manual). Power is up as well with the new engines, generating 155 horsepower at 6,000 rpm and 148 lb-feet of torque at 4,100 rpm. But possibly the biggest Mazda news: as part of its goal to become “the Japanese Alfa Romeo,” Mazda’s stylists have toned down the 3’s goofy grin, giving it a slightly more grave countenance. Again, by addressing the 3’s traditional weaknesses, namely weak fuel economy and overwrought styling, Mazda has helped make the NYIAS a banner year for well-executed mid-cycle refreshes.

What lies beneath the vaguely Alfa-Romeo-like styling of the FAW Besturn B30? Here’s a hint: it’s the car that China refuses to let die. Still don’t know? Well, believe it or not, there’s a Mk. II Jetta under that sharply-creased sheetmetal, as China’s car industry seeks new ways to  keep flogging the same 30-year-old German iron. Because, if it ain’t broke…

A few summers ago, a run-in with a then-new Jaguar XF led me to criticize the Jag’s lack of what the Germans call “Überholprestige,” or, “the ability of a car to intimidate drivers into moving out of your way.” Granted, it’s not the most important consideration for most car buyers, but if you’re dropping upwards of $40k for a luxury sedan, you want its front end to leave some kind of impression. After all, who cares what badge you’ve bought, if the car can’t be recognized as an expensive speed freak in the rear-view mirror of the Avalon that’s hogging the left lane? Well, it seems Jaguar agreed that the front-end of its XF lacked a certain gravitas, and they’ve given the old girl a ferocious looking nip-tuck. Sure, its new scowl looks distinctly BMW-esque and all LED running lights invite inevitable Audi comparisons, but it’s also got the grace and ferocity of the brand’s eponymous predator. In short, the new fascia really ties the design together, and makes the XF a more broadly-appealing and visually impactful competitor. Well done, Jaguar.

We’ve been wondering whether Nissan would be bringing both a sedan version of its new Versa (sold abroad as the Nissan Sunny) and a hatchback version (sold abroad as the Tiida) to the US market, and now we know: The “Sunny” sedan will be sold here as the Versa sedan starting this summer as a 2012 model, while a hatchback version (possibly different than the Chinese version we’ve seen) is still a good year out.

Pricing will remain on the low end, with abase MSRP of $10,990, though interior volume is down slightly, from 94.7/17.8 (passenger/luggage) to 90/14.8 and its platform is 150 lbs lighter than its predecessor. The new 1.6 engine makes 109 horsepower at 6,000 rpm and 107 lb-ft of torque at 4,400 rpm, returning 37/33 MPG with CVT, 27/36 with manual. And here’s the strange part: though Nissan refers to the Versa as a “compact,” a new Sentra is still planned for sometime in the next 18 months. Between a new Micra, the Versa sedan and hatches and a new Sentra to boot (not to mention the compact Leaf EV), Nissan seems to be going all-in on small cars.

Especially since the Legacy/Outback started ballooning and the Forester got a dealer-demanded homogenization, the Impreza has been my personal favorite Subaru (my significant other owns an ’08 wagon). It may not win any fuel economy contests in its size class, but the weight of its AWD system and grunty 2.5 liter engine make it a solid baby grand tourer compared to its front-drive competitors. But with gas prices now climbing steadily towards “freak-out” levels and competitors lounging on the 40MPG beach, a consistent 26 MPG no longer cuts the mustard. And so the new Impreza will lose its 2.5 liter engine in favor of a 2.0 unit which, along with some weight loss and a CVT will power the new Impreza to a 27/36 MPG EPA rating (25/33 with the manual transmission). Far be it from us to complain about less weight and more fuel economy, but it feels like the Impreza may be giving up some of its niche appeal in search of mainstream acceptance… not that there’s anything wrong with that.

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Ford fans, rejoice! The Blue Oval Brand has been promising to do more to differentiate its “all go, no SHO” 365 HP Taurus SHO since the fall of 2009 (shortly after it debuted). After all, why drop nearly $40 large on a Ford if nobody realizes that it’s the high-po Ecoboosted version? Sure enough, Ford has updated the regular Taurus for the 2013 model-year, and its gone and visually differentiated the SHO while it was at it. But though the SHO now looks different from the standard car, can you actually tell which is which? (Hint: it’s the Kia-looking one) It’s one thing to simply differentiate the SHO… but does a mesh grille and some black trim justify the SHO’s high price or represent its potent power? Q-ships are cool, but they don’t have a great sales record.

As I just noted in my comments on the 2012 Nissan Tiida pictures, the US-market Versa is moving up a class in order to make  room for the Nissan Micra, which takes over as Nissan’s subcompact responsibilities by early 2012 at the latest. To celebrate the nameplate’s new importance as a global model, Nissan created this Compact Sport Concept aimed not at the US, but “young customers in emerging countries.” The highlights: it’s a tarted up Micra, rocking the Juke’s lovable 1.6 liter direct-injected, turbocharged engine, making 188 HP, albeit with a CVT transmission. Which is (almost) exactly what I was thinking of when I argued that the marketing-hijacked Juke could have been a “Versa GTI.”

Without the marketers, it’s tempting to believe that Nissan’s engineers would have widened the Versa platform, added the fantastic turbocharged engine, and then decided to simply put a steroidal Versa body on top, creating the king of all B-segment hot hatches.

In the even smaller Micra body, that zesty turbocharged mill must be downright epic. Too bad the Micra will almost certainly never get the engine it has here, having been shown with a super-efficient 1.2 liter three-banger, and touted as a “super green” model for the US. On the other hand, there is reason to believe the new Versa could get this engine. We might just have to make do with that… unless Hyundai’s Veloster starts selling well.