They say that when you’re a hammer, everything looks like a nail… which is why, after writing about the dangers of “automotive nationalism,” this video made left me more impressed with Ferrari’s pride in the global development of its new FF Grand Tourer than with the pure eyecandy of the spectacle. Although, to be fair, the sheer sexiness of Ferrari’s new shooting brake-style tourer left me fairly riled up as well.

Worried that Chrysler has lost touch with young buyers? Worry no more! Chrysler’s Tim Kunisis tells Automotive News [sub]

There are two paths: the traditional Chrysler path and the S path. There’s a huge customer base for chrome and wood. There are also people who want something a little edgy.

As a result, Chrysler is introducing its “S” line, a trim level that stands for Style rather than Sport, which will encourage these edgy Chrysler customers to tart up their Mopar metal with non-traditional accessories. Nor is “S” a top-level trim designation, but will be available on the standard 300, the 300 Limited and the 300C. And though Chrysler is showing an “S” version of its outgoing 2010 300, the first new “S”-branded vehicle will be the 200, which should look something like the Moparized 200 shown at the Detroit Auto Show. And if the whole “what’s in-what’s out” question is giving you some trouble, AN [sub] provides the hand guide below.

Yes, everyone loves to hate on the BMW 3 Series’ success… but nobody loves to hate it like the Mercedes C63 AMG. And with a new version for 2012, Benz’s Bavarian-burner has about as good a shot as anything else on the market of convincing Mr Prospective Sports Sedan Buyer out of an M3. Meanwhile, it also serves as a stern, 481 HP warning to Jaguar, Cadillac and the assorted Dreier-chasers: when you’re chasing such a coveted market segment, you have to go big or go home [nauseating technical details for the 2012 C-Class can be found here].

Via Autocar come these first pictures of a long-rumored entry-level Maserati sedan testing in Europe with Quattroporte-based bodywork. The British buff book reports

Despite looking similar to the Quattroporte at first glance, the mule’s identity is given away by its shorter wheelbase, smaller front brakes and ill-fitting windscreen. The mule also sports just one exhaust pipe on each side at the rear, instead of the brace that appear out of the bumper on each side of its bigger brother.

The €55k Maserati sedan is said to be based on the platform used for Alfa’s 166 replacement, which is widely rumored to be the same Chrysler LX platform that currently underpins the 300 and Dodge Charger. However, because the LX platform’s wheelbase is only .6 inches shorter than the Quattroporte’s 120.6 inch measurement, it’s perhaps more likely that this BMW M5-fighter is based on the shorter LY variant, which has a 116 inch wheelbase. In any case, the global success of the Quattroporte makes this entry-level model of special interest… especially if Maserati can spin a Chrysler-based platform into sales gold.

Via designauto.fr, come these first pictures of Fiat’s Chrysler-cum-Lancias, the Thema (Chrysler 300) and Flavia (Chrysler 200). But are these rebadges worthy of the Lancia name? Hit the jump for the context necessary to answer that question…
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Volkswagen captures the schizophrenia of the SUV phenomenon by offering the Qatar auto show two ways to Touareg: the rugged rally-raid fantasy of its Dakar racer-for-the-street “Race Touareg” and the status-seeking bourgeois bling of the Touareg Gold Edition. Which raises an interesting question: if both were offered for sale, which would sell better? I’m sure most of TTAC’s readers would join me in saying I’d buy the Race Touareg but sell the Gold Edition. After all, urban posing is the mass-market reality underlying the rugged outdoorsy fantasy of SUV marketing.

Typically when an automaker launches its first EV, the standard procedure is to spend a lot of time talking about how this car will change the world. Not so with Audi. Having created an “e-tron” EV concept version of its Auto Union Type C pedal car, Audi is backing up its modest EV ambitions with some tough talk from CEO Rupert Stadler aimed at putting EVs in their proper place. Stadler tells Automotive News [sub] that

We are still in the early phase with the electric vehicle, in terms of commercialization and whether the cars will be sold or leased, or will just be a collector’s car. First of all we have to industrialize the lithium-ion-battery. This is happening with the hybrid cars which now have the role of a bridge technology. We should not overplay euphoria for electric vehicles. Our industry is in the middle of a system change and we still have a lot of challenges to solve.

And, just as its CEO admits, Audi still has real issues with the commercialization of EVs: for one thing, even its e-tron kiddy car is still a one-off modification of its €9,700 pedal-powered Type C racer. Audi currently has no plans to commercially produce the 1.5 HP, 25 km range EV sportster. Perhaps its too early to say for certain that Audi will be able to knock Tesla off its solitary spot atop the EV sportscar world.

With a number of shocking nameplate-engineering jobs on deck (who’s ready for a Chrysler 200-based Lancia Flavia?), Fiat’s easing into things with one of the more innocuous moves on the to-do list: rebadging Dodges Journey as a Fiat. In Europe, the Freemont will slip into obscurity between Fiat’s Qubo and Doblò, much as the real Fremont struggles to serve as more than a unnecessary and unwanted distraction between Oakland and San Jose. And even though European buyers don’t buy many midsized crossovers, and don’t come to Fiat when they do, the Journey has been reworked to live up to the refined tastes of the European soccer mom. From retuned steering and suspension, to diesel engines, a new instrument panel and more soft-touch materials, The Freemont is a Dodge Journey for people who aren’t willing to buy shockingly poor-quality vehicles on the strength of inane advertising alone. And since they’re not calling it the Multipla, there’s no tip-toeing around comparisons to storied predecessors. But the fact that Fiat isn’t used to selling vehicles like the Journey is already showing up in its marketing literature, which enigmatically refers to the Freemont as a

“factotum vehicle” which has been “designed to meet the diverse needs of families and those seeking a spacious, comfortable and versatile vehicle to cater for the frenetic pace of everyday life or weekend leisure time”

Looking at this picture of Ferrari’s newest GT model, I can’t fight the smile that it brings to my face. Only yesterday, I asked TTAC’s Best And Brightest to square the eternal tension between the enthusiast’s love for unusual, communicative, original cars and the bland, practical vehicles that allow the industry to even consider the needs of those few of us who truly enjoy our cars. And while TTAC’s readers discussed the tortured relationships between enthusiasts and the industry they simultaneously love and hate, I spent some much-needed alone time in a car that could no more be described as boring than it could be described as a sales success (BMW sold nearly ten times the total production run of Z3 Coupes in each year of Z3 Roadster sales). And which has a remarkably similar profile to this new Ferrari FF.

Leave it to the Maranello madmen to popularize (and doubtless make tons of money off of) a look that previously separated the fans of unique quirk from even the sportscar mass market. No other automaker does as fine a job of turning the bizarre desires of the enthusiast community into a profitable business. Unlike BMW, Ferrari won’t need to sell ten twee soft-top versions of the FF to subsidize each sale of this handsome shooting brake… from its lofty peak atop the enthusiast-car competition, Ferrari can not only set the market’s tastes, it can make money doing it. But then, Ferrari has no more “freed millions from the tyranny of immobility” than I have… so perhaps this sudden embrace of a noble yet-neglected automotive form isn’t as significant as circumstances make it seem in my eyes.

[Hit the jump for actual information about the Ferrari FF]

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Having abandoned its unloved Nagare design language, Mazda has offered only two hints at its new stylistic direction so far, the Shinari concept and a design study on a forthcoming iteration of the Mazda3. And though both hint at how Mazda will express its “Japanese Alfa Romeo” ambitions, neither is obviously a near-production design. But with these just-released renderings of the Mingai Concept, Mazda is bringing its new design language ever closer to reality, as we’re looking at a future CX-5 compact crossover aimed directly at Hyundai’s hot Tucson (ix35 in Europe). It’s a sleek, Shinari-influenced design that proves that the brand’s cleaner, classier design direction can impart any segment with an upscale vibe. In fact, with mild alterations to the grille, this could almost be the rumored Italian-built Alfa compact CUV. For a brand that wins as many accolades for its fun-to-drive performance as it does ridicule for its “deranged Pokemon” styling, this is clearly a good direction to be headed in.

Hyundai’s Azera has long flown under the radar in this country, offering a near-luxury option that’s (at least) as stolid as it is solid. But because the Azera has never connected with America’s love of flamboyance, few know that the Grandeur, as it’s known in Korea, has a long, proud history full of grandiose names. Did you know the Grandeur was originally a rebadged Mitsubishi Debonair, and that these two suave nameplates were jointly developed for at least one generation? Only the second domestically-produced front-drive sedan on the Korean market, the first generation had to be made from Mitsubishi knock-down kits so the Korean automaker would have a luxury car ready to transport dignitaries in time for the 1988 Olympic Games in Seoul. It unseated the Daewoo Royale (an Opel Rekord/Senator mash-up) as Korea’s top luxury car, and eventually became the country’s best-selling car.

Yes, the “Azera” has had a more storied history than its near-invisible styling, marketing and name in this country seem to suggest… but back in Korea it’s making waves again. The latest Grandeur launched last Thursday, and our man in Korea, Walter Foreman, has sent us the latest production-model press shots, which give a far better sense of the car than the last set of spy shots and renderings. And though Hyundai says it expects to sell 100k Grandeurs in 2011, Reuters reports that a US launch is not going to happen until 2012. In light of the new design direction, perhaps they’re taking the time to rethink the “Azera” nameplate…

Chrysler has just released pictures of its drop-top 200 (neé Sebring), and we want to know:  Would you pay a Dollar (or Thrifty)  for that?

One of my favorite features of my beloved Z3 M Coupe is that it offers a snug, driver-oriented coupe cabin without the hemmed-in claustrophobia of most sporting two-doors. But not everyone (or, more precisely, almost no one) is willing to put up with a honking hatchback on their sportscar in order to add an airy ambiance to its cabin. Which is where Mercedes’ new SLK comes in. Not only does it offer a retractable hardtop, which sends it from confined coupe to open-air roadster in minutes, but it even offers a glass roof for maximum top-up natural lighting. And that’s not all: the 2012 SLK, which skipped NAIAS to debut at Mercedes’ 125 year anniversary gala, even offers a “magic roof” option, which electromagnetically darkens the glass roof at the touch of a button. Necessary? Not exactly. But it does help break the perception that sporty coupes must make their owners feel like bunker-dwellers.

Buick’s Verano aims to bring a touch of class to the compact segment, and what’s classier than a Latin motto? Especially Ad Astra Per Aspera (Through Hardship, To The Stars), the motto used by such refined institutions as Dr Challoner’s Grammar School in Buckinghamshire, England and (of course) Starfleet. Unfortunately, the Buick Verano isn’t aiming for the stars… it’s got more humble foes like the Audi A3, Volvo S40 and Lexus IS250 in its sights. In fact, it’s actually “from” the stars… well, it’s closely based on the Opel Astra, anyway.  So, make that “Ex Astra Per Aspera.” Although, come to think of it,  it didn’t really come through “hardship” so much as “China.” So I suppose the official classy Buick Verano motto should probably  be “Ex Astra Per Sina.”

The hardship part comes when GM tries to slot this bad boy between the $22,695-$26,780 Cruze LTZ and the $26,995-$36,105 Buick Regal. Or when they realize that neither the Audi A3 nor the Volvo S40 cracked 7k units last year (Lexus doesn’t break out IS250 numbers, but if were half of the IS-line mix, it would have sold 17k units last year). Keeping it classy in the compact segment just isn’t that easy.

The tuning house Gull Wing America have a huge thing for vintage Mercedes models, resulting in such bizarre creations as a re-interpreted W-121 and a retro-fied SLS. But for its latest project, GWA has taken on the most ambitious gullwing Mercedes ever, the “forgotten gullwing” known as the C111. Based on a tubular steel chassis, and sporting a 400 HP Mercedes V12, the “Ciento Once” is more of a re-interpretation than a strict replica. Still, it’s heartening to see such an influential yet forgotten car re-appear on the automotive scene, if only as a one-off prototype.Perhaps it will even inspire the the boys in Stuttgart to come up with their own “take two” on the great gullwing C111.