Yes, this is for real (if not brand-spankety new). Multimedia artist Soomi Park swears that her LED eyelashes are a comment on cross-cultural notions of beauty, explaining
The LED Eyelash project is brought into the world from a simple question: Why do women want larger and bigger eyes? Asian women tend to have stronger needs for bigger eyes as a standard of beauty, but relatively few of them are born with naturally big eyes. Those without big eyes can only look for alternative ways to make their eyes look prettier, i.e., larger, by using a repertoire of skills such as putting on makeup and wearing jewelry. Sometimes, the desires for bigger eyes can become almost obsessive, and many women opt for plastic surgery in order to make their dream come true. Soomi calls this, the fetish of Big Eyes.
We prefer to think of the idea as being inspired by the Audi-led proliferation of LED mascara… but that’s just us. [via Michael Banovsky]















































Recent Comments