Today’s vehicle represents a couple of firsts for the Rare Rides series. It’s the first time a Rare Rides has featured an old car that’s still new, and it’s also the first time your author actually drove the Rare Ride in question.
An Aegean Blue luxury coupe awaits.
Keeping things fresh and interesting (or boring and CUV) is what drives models to the top of the sales charts. As designs age out of the public’s collective (un)consciousness, they need to be replaced. And unless you have some Impala Classic soldiering on and breaking all the replacement rules, the standard consumer will expect a new generation of their vehicle every five to seven years. The Laws of Advertising mandate a claim of superiority be made about each new generation upon introduction, like in the delightful vintage Plymouth ad you see above. Something to the tune of, “This new and redesigned Sportslife XLS is best in all things car!”
Sometimes, the OEMs get the new generation of a model just right, and really hit it out of the park compared to the prior version. Which of these generation gaps stands out most to you?
Recent Comments