Detroit has a long, sad history of self-delusion when comparing its cars to premium imports. Could you tell the difference between the Ford Granada and the Mercedes-Benz 280SE? Murilee’s take: people on ‘ludes should not drive. But what choice does Buick have? The Regal Turbo I reviewed a few weeks ago lists for $35,185. So they’d prefer that people not compare it to the Sonata 2.0T. Rather, the Acura TSX. And so, ever the agreeable reviewer, I did.

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Those of you who follow 24 Hours of LeMons racing know the tale of the One Lap Integra, an Integra GS-R that got knocked down to LeMons price range because it had been rolled into a ball by a leadfooted previous owner. The car was hopeless, but the 170-horse B18C1 engine and transmission are in good shape… and now I’ve bought them for my beater ’92 Civic DX. (Read More…)

Every time I see an early NSX— which, sadly, isn’t often— it reinforces my belief that the early 1990s were a golden age for the automobile. You had decent electronic engine controls instead of carburetors (and primitive might-as-well-be-carburetors 80s EFI), model bloat hadn’t gotten totally out of hand, and the SUV revolution hadn’t yet caused cup holders and other McMansion-esque gear to metastasize from every interior surface of every vehicle. Sure, we’re now living in the Golden Age Of Engines— there’s no arguing with the horsepower and efficiency numbers we’re seeing from internal combustion these days— but I’ll take the early 1990s. And the NSX. (Read More…)

Toyota pulled back on incentives last month, and paid the price with a 6.8 percent decline in sales compared to July 2009. Between this and the fact that year-over-year comparisons are skewed by July 2009‘s Cash-For-Clunkers effect, it’s almost no surprise that Toyota’s smaller and value-oriented models were almost uniformly down on the month. But a look at last July’s report shows that the Yaris, Corolla and the Scions actually lost volume during the first month of Cash-For-Clunkers. A similar situation is playing out at Honda, where the Fit has fallen for the second July in a row, and the Civic dropped hard after gaining only three percent last July. Stranger still: both firms, which earned their US market spurs on the back of efficient cars, beat their July 2009 “truck” numbers but failed to match car volume. My, how things change!

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Automotive News [sub] reports that the Acura RL is about to be canceled in the Japanese market, where it is sold as the Honda Legend. Considering that Acura’s range-topper sold only 872 units this year so far. For comparison, that’s less than even its weakest competitors like the Cadillac STS (2,145 units YTD)… only the Audi A8 (353 units YTD) sells worse in the full-size luxury sedan segment. According to the report, which originated in The Nikkei, Honda will also make its Civic a hybrid-only model in Japan, and will cancel its Elysion 8-passenger van. With Honda announcing its mid-term product plans next week, we’re sure to hear more about this shortly… in the meantime, would anyone miss the RL?

With commentary on today’s Acura TL review struggling to move past the sedan’s jarring styling, this seems like a good time to discuss alternatives to the TL… or, at least the alternatives to that jangly beak. Remember, even if you like your TL enough to get past the “distinctive” looks, the rest of us still have to look at it. Here, for your consideration, are a number of ways to improve the looks of the TL, starting with Acura’s official cure, the “Full Nose Mask.”
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Honda may not have suffered from a recall crisis the way Toyota did earlier this year, but its sales are equally flaccid this month, increasing only six percent in a month when the market grew by double digits. Because it doesn’t have a convenient excuse for this weakness, one is forced to conclude that its products simply aren’t resonating with consumers. Accord grew by less than 12 percent, despite including sales of the brand-new Crosstour CUV, which means the sedan has gone soft as the new “wagon” sold 1,848 units. Insight continues to flounder, failing once again to crack 2k units, and the ZDX appears to be just the latest unpopular product for Acura, selling only 265 units last month. Without solid growth from reliably popular products like Civic (+26.3%, 26,474 units), CR-V (+17%, 16,041 units), MDX (+63.8%, 3,847 units) and TSX (+33%, 2,510 units), Honda would be in deep, deep trouble.

Note to Volkswagen marketing: it’s important to know your competition. The Acura RDX is a compact SUV that comes with a standard turbocharged engine, a fact that makes your already-questionable marketing claim look just plain stupid. Alternatively, this is yet more proof that Acura is the most invisible brand in America. [Hat Tip:Alex Rashev]

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The MDX was the first luxury brand crossover to offer three rows of seating, and Acura was rewarded accordingly. For its tenth model year the second-generation MDX has received a refresh. But is there enough here to maintain Acura’s position in an increasingly crowded segment?

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Back in 1987 the only V8 I knew about was made out of tomatoes and some weird spicy stuff. I was all of 14 then, and my concerns in life were little more than the infrequent dating opportunity and eating out (my mom didn’t believe in cooking). There was college… but that seemed as far away as the drop dead gorgeous brunette who sat two desks in front of me in Spanish class. I was terrible in Spanish, and with good reason. Back then I remember trying in vain to read my Spanish homework at the local Audi customer’s lounge. A place my mom frequently visited and despised for 5000 good reasons. Later that evening, a 60 minutes expose would result in our Audi being taken straight to a dealership one more time. But this time the sign up front said ‘Acura’.

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Honda’s sales bounced 22 percent, as the normally incentive-adverse firm broke out financing, cashback and lease deals to keep up with Toyota and GM’s incentive war. Accord and Civic were 23 and 4 percent, with 29,120 and 22,463 units respectively. Odyssey, Pilot and CR-V all broke the 10k mark, with Pilot growing sales the most (48 percent). Fit was down slightly from last March’s recession-fueled sales, managing only 4,670 units. The Insight sold a pathetic 1,652 units.

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Despite spending $264.1 million on measured media in the first 11 months of 2009, up 16.5 percent from the year-ago period [per AdAge monitoring] while sales fell nearly 27 percent, Automotive News [sub] reports that Acura is upping its 2010 ad spend by 50 percent. According to Acura’s advertising boss Steven Center, Acura’s awareness levels have been consistently high, but consumers didn’t perceive it being as prestigious as other luxury brands. By boosting advertising of new products like the ZDX and TSX Sportwagon, Center hopes to close the gap with the premium perceptions of its German competitors. Center explains:

Our messaging for years has been too ill-focused and not about the product. The ads weren’t making the point and the point is: What is it about Acura that makes it better? We want to have the emotion of BMW without the hardware,

You know, instead of being seen as higher-content, uglified Hondas. Yeah, more advertising should help with that.

Remember the ’86 Acura Legend Coupe, the definition of elegant muscle? Or how about the ’97 Integra Type R, the weekend racer you couldn’t break? These were Acuras that inspired passion, joy, and a special place burned into my long-term memory. Even though it’s been 24 and 12 years ago respectively since I drove these high points for Honda’s luxury brand, I remember them like it was yesterday. In contrast, I drove a TSX V6 a mere three days ago, and already my primary remaining impression of it is a longing for those Acuras of yesteryear. And my memory isn’t even that bad.

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