Tag: Acura

By on December 13, 2017

Acura CDX, image: U.S. Patent and Trademark Office

Officially, there is no word. Unofficially, Acura seems plenty content with the idea of bringing the Chinese-market CDX subcompact crossover to North America, so long as there’s a business case for it.

“It’s a model that interests a lot of our people, so we have our R&D guys looking into the possibility,” said Jon Ikeda, vice president of American Honda’s Acura division, last April.

Is an American design patent granted to Honda proof that the company’s braintrust have made up their minds? (Read More…)

By on December 8, 2017

Ding dong, fake luxury is dead. I should be more specific — I don’t mean Fake Luxury in the Caddy-Calais-vs-Ninety-Eight-Regency sense. I mean just plain old fake luxury. You know what fake luxury is. Invicta watches, Michael Kors suits, everything you could possibly buy at the Pottery Barn or in most American malls. Mass-produced sweatshop junk gilded and pimped for the administrative assistant nervously considering how to spend a $250 Christmas bonus.

Real luxury is on a roll everywhere from Savile Row to Maranello, swept away on a wave of Gilded Age cash and the ever-increasing leverage power of capital, but fake luxury is in a tailspin. Patek and Vacheron will thrive, Rolex will hold steady, Breitling will collapse. Airlines are feverishly revamping their widebodies into “super-high-J” configurations, replacing rows of packed prole seats with sleeper beds and sliding-door suites. It’s a good time to be a private jet pilot, a good time to be an UberPool driver, hell on earth to be anything in between.

Two weeks ago I told you about the Chinese Volvo S90, the Volvo S90 that is built in China. It’s the equivalent of a department store suit “designed in Sweden” but constructed by the lowest bidder. I told readers on my site that the market would adjust for this, that the price of Chinese Volvos would quickly drop into the basement while Swedish Volvos stayed strong.

I was right, young Skywalker… about a great many things.

(Read More…)

By on November 27, 2017

Image: 1987 Sterling 825SThough we wrote about the Sterling brand in a previous QOTD post from earlier this year, we’ve never covered one as a Rare Ride. It’s not often one finds a Sterling for sale these days, as most examples fell into disrepair and disuse by the late 1990s. But B&B commenter FreedMike managed to find a very tidy Sterling for sale at a dealer in Wisconsin, which is near Canada.

Come have a look at the not-quite Honda from Blighty.

(Read More…)

By on November 10, 2017

Honda Sports Vision Gran Turismo

Honda has been on a bit of a teasing streak lately, showing us a brace of great concepts unveiled by Honda at the Frankfurt and Tokyo Motor Shows – concepts which may or may not evolve into anything we can buy on this side of the pond. Rumors also floated around about a little brother being created for the NSX. Adding fuel to that particular fire, patents were discovered for the latter.

As it turns out, those patents were absolutely real and a baby NSX is on its way… as a driveable machine in the Gran Turismo video game.

(Read More…)

By on November 8, 2017

Acura has a tough job ahead of it. As the brand tries to grow volume and retain some of the clout it lost in past years, it finds itself with too many cars and two few SUVs in a market that demands more of the latter, not the former. Meanwhile, the impressive reborn NSX, now a hybrid, hasn’t captured the imagination of sports car fans in the same way as its long-lived predecessor.

Keeping up with — and in some cases, getting in front of — technological trends is part of Acura’s comeback plan. Naturally, in the interest of technological advancement and environmental appeasement, it was necessary to bring a multi-cog automatic transmission on board. However, a series of manufacturer service bulletin point to two potential weak points in the company’s nine-speed. (Read More…)

By on October 26, 2017

2017 Acura NSX, Image: Acura

Psst… Have I got a deal for you! There’s a low-profile $30,000 factory incentive out there on a really great mid-engined supercar. You could be looking at just $1,500 a month on a lease, which is about what you’d pay to buy a new Corvette Grand Sport over five years. Or you might get a car with a $165k sticker for just $122,000. Are you FREAKING OUT right now? Or are you waiting for me to tell you which one?

Well, let’s see… It’s not the Ford GT, because those are sold out. It’s not the Ferrari 488GTB, which is on a waiting list and subject to $100k worth of additional dealer markup. It’s not the Lamborghini Huracan, used examples of which are fetching close to MSRP. It’s not even the Audi R8, which has some nice lease programs at the moment but which still generally sells for sticker or close to it.

You know what I’m going to tell you, of course. You know it’s the Acura NSX. From day one it’s been a tough sell and, while I’d like to think that the 2017 Road & Track Performance Car Of The Year accolade helped the showroom traffic a bit, I’d be naive to think that it was enough to move the needle too far. Starting next year, NSXes will be special order only. If you want a car out of dealer stock, now’s the time to do it and Honda will throw $30k worth of cash on the frunk to make it happen.

Maybe it’s time to ask why this state of affairs came to pass — but I bet you already know that, too.

(Read More…)

By on October 11, 2017

2018 Acura ILX Special Edition - Image: AcuraIt has become increasingly evident that America’s compact sedan consumers aren’t terribly interested in a semi-premium-branded version of a previous-generation Honda Civic.

Shocking.

But for 2018, the Acura ILX gains a new Special Edition. Ah, that’ll do the trick. (Read More…)

By on September 27, 2017

2014 Range Rover, Image: Jaguar Land Rover

Last week we took entries for the worst utility vehicle of the past decade. There were certainly plenty of submissions; it’s always easy to dream up crossover criticism (less dream, more nightmare in the case of the Acura ZDX).

This time around, we flip the question: What’s the best utility vehicle of the past 10 years?

(Read More…)

By on September 22, 2017

2018 Acura TLX V6 SH-AWD A-Spec San Marino - Image: © Timothy Cain

Is it possible to move this elephant out of the room?

Perhaps not, but whether we try to move the elephant or allow him to stay, a review of the revamped 2018 Acura TLX, even in this top-spec V6 SH-AWD A-Spec trim, will forever be set against a backdrop that is the all-new 2018 Honda Accord, a veritable wooly mammoth.

It can’t be helped. Acura knows the new 10th-generation Accord offers features unavailable in the Acura lineup. The TLX, meanwhile, features an interior that’s more than a little reminiscent of the ninth-generation Accord’s cabin. Fonts, buttons, switches, two-screen format — the upmarket/downmarket connections are too obvious to be dismissed as simply the mandatory parts-bin sharing of a global automaker with justifiable cost concerns. The new 2018 Acura TLX and the old Honda Accord are remarkably similar cars.

But is that so bad? The Honda Accord is, with good reason, consistently one of America’s most popular sedans, and the refreshed 2018 Acura TLX is a particularly nice interpretation of that car. Besides which, the Acura TLX isn’t just an Accord. It’s not merely an Accord. The TLX’s more powerful V6, a nine-speed automatic, and a very effective all-wheel-drive system make sure of that.

True, the elephant hasn’t exited the premises. But now that it’s standing out in the hallway, we can judge the 2018 Acura TLX V6 SH-AWD A-Spec on merit, rather than simply distinguishing the degree to which the TLX is or is not a Honda. (Read More…)

By on September 20, 2017

Land Rover LR2

Utility vehicles have been a hot ticket personal transport item for some time, much to the delight of OEMs and their shareholders. As the definition around what should qualify as “utility” became more and more blurred during this (presently, CUV) craze,  inevitably some entries missed the mark and floundered. Perhaps a redesign was in the cards if the manufacturer felt confident, or a product cancellation if it didn’t.

Either way, recent examples of bad utility vehicles are our subject today. What’s your pick for the worst utility vehicle of the past decade?

(Read More…)

By on August 31, 2017

2017 Honda NSX Red - Image: HondaIt’s early days for the second-generation Acura NSX, known in most global markets as the Honda NSX. After a decade-long hiatus, the Ohio-built NSX only returned in the summer of 2016.

Yet 577 copies of the NSX have been sold in America during the supercar’s first 14 months. In the much smaller and less supercar-friendly Canadian market, 82 copies of the Acura NSX have been sold since July 2016, including 29 in the last two months.

And in Australia? Down Under, sales of the Acura Honda NSX have been less, shall we say, numerous. So far, Honda Australia has reported… carry the one, find the inverse sine, if c is equal to a+b… a grand total of two NSX sales.

Two. Dos. Zwei. Ni. 

The reasons are obvious. (Read More…)

By on August 23, 2017

2017 Acura CDX - Image: Acura ChinaThe long-established U.S. auto industry is essentially impossible to turn on its head. An automaker can’t simply show up with a new brand or a new philosophy or new design tactics and instantly upset the apple cart.

Just as you can’t teach an old dog new tricks, it’s difficult to teach an old automobile market to adopt new buying habits. Market share swings are incremental. Progress is slow. At Acura, for example, facelifts of the TLX and RLX sedans and improved availability of the MDX (after moving some production to Ohio) will likely not combine to increase the brand’s market share by even one-tenth of one percent.

Given the difficulties faced by Acura in America — sales have fallen by more than a quarter since 2005 — Honda’s premium brand is turning its gaze to a larger, fresher, less established market. A market where buying habits are not cemented, where market share is still up for grabs, where market-specific vehicles are the norm.

And if Acura can soon succeed in China, where the brand has high hopes for the near-term, then Acura stands a much better chance of succeeding in America. (Read More…)

By on August 18, 2017

Karen Radley Acura screenshot - Image: Karen Radley Acura websiteIt made perfect sense. In 2009, when Hyundai wanted customers to view its new Genesis luxury sedan as a premium bit of kit, Hyundai did not compare the Genesis to the Sonata. In an early marketing campaign, Hyundai’s voiceover said the Genesis is “as spacious as a Mercedes-Benz S-Class, yet priced like a C-Class.”

When the time came to market the Genesis R-Spec, Hyundai reached way upmarket to compare 0-60 mph times with the Porsche Panamera. Hyundai wasn’t under the mistaken impression that the Genesis would steal thousands of sales from $100,000 Benzes and Porsches. But Hyundai was crafting an image. Hyundai didn’t require you to believe that the Genesis was a viable S-Class alternative — the company just wanted you to understand that this is premium-oriented S-Class-sized sedan at a C-Class-like price.

Long before the Hyundai Genesis tried to cultivate a premium persona, Acura was failing to keep up with Lexus in the quest to be viewed as a true luxury rival for the German establishment. It’s still a problem. So Acura dealers are now just trying to make sure you understand that the Acura TLX is better than the Audi A4 Lexus ES Infiniti Q50 2018 Honda Accord. (Read More…)

By on August 15, 2017

2018 Honda Accord Touring - Image: HondaThe Honda Accord is by no means a younger sibling, operating as the senior member of American Honda’s fleet.

More specifically, the 2018 Honda Accord will never be viewed as the little brother in the American Honda family, not with these substantial dimensions and MSRPs that reach deep into the $30Ks.

But the 10th-generation Accord is still a Honda. Just a Honda. Merely a Honda. Only a Honda. And while you might expect Honda to enjoy technological hand-me-downs from the automaker’s upmarket Acura brand, that’s not the way it works. Not when it comes to the Accord.

As a result, we’ll wait and see which hand-me-ups appear on the next all-new Acura, the third-generation 2019 Acura RDX. (Read More…)

By on August 11, 2017

2018 Acura RLX

Acura is changing its flagship sedan for 2018 with a short list of important electronic upgrades and a much-needed makeover. Most evident is the absence of the chrome break the brand tried to make synonymous with its lineup for a decade. The RLX’s new hallmark is a diamond pentagon grille, already seen on the TLX and MDX.

It still looks like a bird of prey, but maybe one better suited for swooping down and plucking Acura’s tanking sales from the water like a fresh salmon — or perhaps a slightly smaller fish. (Read More…)

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