They call it the first A-segment CUV in the world, which should be enough to make you run in the opposite direction. An SUV the size of a Fiat 500 is something that should never exist on any planet I want to live on. But, surprisingly, after driving one for a week, I realized that it may, in fact, have a point and a purpose.
And I came close to answering the crucial question – would Opel Adam Rocks make a good Buick David? Or would it be better to import something bigger?
When the Opel Adam enters the Chinese auto market in 2015, it will do so with a Buick badge as General Motors’ first high-end city car.
Opels being assembled in Eisenach, Germany
Just a few days after new GM CEO Mary Barra visited Opel’s headquarters in Ruesselsheim and said the company’s plant there will be assigned a new vehicle to build, General Motors’ Opel unit has come to an agreement with the company’s labor unions to extend until the end of 2018 a no-layoff guarantee at three German plants. According to Reuters, the Ruesselsheim factory, plants at Kaiserslautern and Eisenach will remain open. Opel also announced that the Eisenach assembly plant will build the next generation Opel Adam and Corsa models. Approximately 7,150 employees work at the three factories. (Read More…)
While GM is withdrawing from Facebook advertising, over in Europe, Opel does the opposite: Opel spent untold budget amounts to hire Orlando Higginbottom, better known as Totally Enormous Extinct Dinosaurs. The hot UK producer, remixer and DJ was hired to flog … clicks to Facebook. (Read More…)
Today, Opel revealed the real name of its Junior. Via Facebook. Everybody, say Hallo to Adam. Give that boy an apple!
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