Having been a player in the small car category since its 2001 reboot, Mini now seeks to take on the burgeoning premium sporty compact segment with this, the new John Cooper Works Clubman.

With sales of the Mini brand reaching only nine-tenths of its 2013 high in the U.S. last year, will this model bait new customers into the brand’s retina-searing showrooms?

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MINI is the most unlikely successful new brand in America. Why? Because the brand’s “tiny transportation” ethos is at odds with America’s “bigger is better” mantra. Of course, these contradictory philosophies explain why the modern MINI is nowhere near as mini as Minis used to be. Still with me? Hang on to your hats because the German owners of the iconic British brand have decided American domination hinges on making the biggest MINI yet. Enter the MINI Countryman. Or as I like to call it, the MINI Maxi.

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