January started strong for several automakers in America, with the industry shifting 1,157,407 cars and light trucks last month. That represents a 1.2 percent increase over this time last year.
More than one company is guilty of padding its numbers with fleet sales, though. In one instance, it represented nearly a third of January’s reported sales for that automaker.
With a single month remaining in 2017, automakers are ramping up sales efforts in the hopes of finishing the year on a high note. At this time of year, most stores deploy all the tools in their arsenal, from magical incentives to generous trade-in values, in a bid to compete with consumer dollars generally spent elsewhere during December.
The preceding month was solid but not stunning, leading some to openly wonder if this’ll be the first year since the Bankruptcy Days that total industry sales will be a few units less than the previous 12 months.
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