We don’t just love pickup trucks in America, we practically worship them. The half ton pickup truck is an American icon embedded into our music, our entertainment and almost the core of our culture. If you haven’t owned or wanted to own a pickup truck, you’re probably a communist infiltrating American society and should be stopped. Despite inroads from the Japanese competition, the full-size truck market is a solidly American segment that isn’t just led by the big three, it’s dominated by them. In August, RAM took third place with 33,009 pickups sold in the US of A, more than three times the number four player: this week’s Toyota Tundra. Why is this gap so large when Toyota crushes the big three in so many other segments? Let’s explore that while we look at Toyota’s refreshed 2014 Tundra.

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Seductive, voluptuous, hot, fast, flawed, sexy, modest beginnings, all-American, iconic, hits the big time in 1953, gone forever in the fall of ’62, immortal, unforgettable. My apologies if others have gone down this road before, but when I re-opened these Corvette pictures last night, that’s what came to mind. And I’ve learned to just go with it. Want to come along for the ride? If so, NSFW alert! (Read More…)