“We decided not to take it,” said Audi of America CEO Johan de Nysschen, regarding the Audi A3 hatchback. The Detroit Bureau quotes Audi’s head man in the USA stating that not only will we not get an A3 hatch, the sedan version won’t share a single body panel with the Euro two-box version.
The Audi Q3 may not have much visual impact, but this is an extremely important car for the Volkswagen Group. As the first car to be built on the new MQB modular platform, the A3 is literally the next generation of car for the entire consortium.
Audi fanboys who want emissions-free motoring will be sorely disappointed; the pilot program to try out an A3 E-Tron, will be limited to Audi personnel in Denver, Los Angeles, Washington D.C. and San Francisco.
For between 12 and 18 months, employees will evaluate the A3 e-tron, before an electric A3, based on the next-generation car, debuts in 2014. Unlike BMW and Mini, customers won’t be providing data to Audi to help develop the car, like with the test programs involving the Mini E and BMW 1ActiveE.
In the endless race to the bottom to be first in overall sales in America, Audi will be adding more models to their U.S. lineup, hoping to increase overall volume while copying Mercedes-Benz and BMW’s strategy of creating unwanted and useless niche models to pawn off on vulgarians with adequate credit to qualify for leasing money.
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