See that new Audi A3 with between 109 and 129 horsepower? That’s an Audi A3 30. And see the badge on the back of that Audi A4 2.0T? Right, it doesn’t say 2.0T. It says Audi A4 45.

Huh?

Exactly. Huh. Many huhs. “Huh?” is being heard everywhere. In fact, even within Audi, “Huh?”, was an expression heard often enough that Audi of America won’t be adopting the new model designation format. That’s a relief.

Remember when you looked at the back of a German car and could instantly decipher its engine displacement? (Read More…)

After serving as Audi of America’s customer experience director since 2011, Jeri Ward moves on up to the roles of CCO and vice president for the subsidiary.

(Read More…)