Tag: Audi

By on August 31, 2017

Stephan Winkelmann Audi RS5 - Image: AudiAccording to a report in Autocar, the rise through Volkswagen Group ranks accomplished by Audi Sport CEO Stephan Winkelmann will continue in 2018.

Formerly a Fiat employee, the 52-year-old Winkelmann became famous in the auto industry during his decade-long run as president and CEO of Lamborghini. Winkelmann then took over at Audi’s Quattro performance division in March 2016 before changing its name to Audi Sport. But the Rome native’s tenure at Audi Sport will reportedly be cut short by Volkswagen Group’s need to fill the lead position at its flagship brand, Bugatti.

If Autocar’s sources are right, look for Winkelmann to take over at Bentley in 2019, as well. Makes you wonder: Winkelmann has climbed from Fiat to Lamborghini to Audi Sport to Bugatti and Bentley. What’s next? (Read More…)

By on August 29, 2017

Audi logo badge emblem

Audi announced a rather high-level reorganization of management on Monday as it continues grappling with life after Volkswagen Group’s diesel-emissions scandal.

The automaker is still on the receiving end of numerous criminal investigations and vehicle recalls, as well as criticism from unions. But four of its board members aren’t coming along for the ride. Audi AG is replacing CFO Axel Strotbek, production chief Hubert Waltl, human resources head Thomas Sigi and sales chief Dietmar Voggenreiter, effective at the end of this month.  (Read More…)

By on August 24, 2017

Audi A8 naming numbering, Image: Audi AG

Remember the good old days, back when the numerical part of a car model’s alphanumeric name usually referred to its placement in the lineup or engine size? That went out with powdered wigs and polio. Get with the times. You can’t even count on Mercedes-Benz or BMW to follow through on that anymore.

Audi, however, seems to be blazing a confusing new trail, one that hopefully doesn’t become the norm within the industry. The automaker announced today it will tack an extra number onto existing alphanumeric names, describing not the displacement, not the wheelbase, but the specific vehicle’s power ranking within the model’s range — using a two-digit number (which means nothing on its own) as a signifier of the vehicle’s horsepower.

Prepare to feel nostalgic. (Read More…)

By on August 23, 2017

Audi A4

Young Mr. Baruth gave us his verdict of a base model Q3 yesterday, railing against its interior and infotainment system but admiring its grip and lateral stability. He made good points about Audi’s naming scheme, too: the Premium trim is an entry-level model, reminding me of VW recently putting the Limited badge on last year’s Tiguan. Remember when the Ford Explorer Limited was a prestige trim with a distinctive grille?

Given yesterday’s Q3 ministrations, let’s see what’s on offer from Audi in their least expensive A4.

(Read More…)

By on August 3, 2017

2017 Audi A4 Lake Of Shining Waters - Image: © Timothy CainOne year ago, Audi Canada delivered a 2017 Audi A4 2.0T to my driveway. In the official TTAC review, it was my mission to declare everything that was wrong with the fifth-generation A4.

“But there’s a problem with that strategy,” I wrote in September 2016, “because there isn’t much wrong with the 2017 Audi A4, a car that I believe has shot to the top of its segment.” One week with the Audi A4 revealed only a few faults, all of which were minor.

Fast forward to August 2017, however, and I’ve relocated to another province. Audi Canada saw fit to deliver another 2017 Audi A4 2.0T Quattro to my driveway, almost identically specced out. This time, a scheduling quirk means the A4 hangs around Margate, Prince Edward Island, for two weeks.

If a one-week stay in an urban environment couldn’t expose the B9 Audi A4 as an overpriced, underbuilt, upmarket Volkswagen, could a two-week visit to the rough-and-tumble red dirt roads of rural Prince Edward Island do the trick? (Read More…)

By on July 23, 2017

Volkswagen Blue

Government authorities are concerned that Germany’s automakers have been running one of the biggest CARtels in history. Allegedly active since the 1990s, automakers used secret working groups to remain in cahoots on decisions regarding technical issues, suppliers, and cost suppression. The groups may have even set the table for Volkswagen’s diesel emissions scandal by encouraging regulatory cheating.

Major manufacturers had apparently agreed on the size of the tanks containing AdBlue, Germany’s preferred diesel treatment fluid to reduce exhaust emissions, and decided the units should be small to keep fluid prices up. When the entire system turned out to be insufficient in meeting regulatory guidelines, illegal software manipulation became the alternative solution.  (Read More…)

By on July 21, 2017

vintage diesel fuel pump

With Paris, Madrid, Athens, and Mexico City all pledging to ban diesel vehicles from entry within the next few years, the fuel’s future doesn’t look particularly bright. While citywide bans like these are becoming increasingly popular in Europe, diesel vehicles still account for almost half of the continent’s registered vehicles.

Germany, which has been speedily moving away from the fuel since Volkswagen’s emissions fiasco, provided more than its fair share of those diesel-powered models. It’s been mulling over how to handle it’s own regulatory matters pertaining to the fuel and the rest of the European Union’s intense pressure doesn’t seem to have fazed it.

Instead of enacting the same transportation ban on diesel vehicles as seen in Paris, Germany has decided to furnish its automakers with the opportunity to clean up their act. Industry officials and politicians have agreed to implement software updates on existing vehicles specifically to keep them eligible for operation within major metropolitan areas. Considering Mercedes-Benz just offered to “voluntarily” recall 3 million Euro-spec cars fitted with diesel engines, that’s incredibly good timing. Likewise, Volkswagen Group claims it will update 850,000 Porsche and Audi vehicles equipped with larger diesel motors.  (Read More…)

By on July 17, 2017

1976 Audi 100LS in Colorado wrecking yard, LH front view - ©2017 Murilee Martin - The Truth About Cars
The Audi 100 was the car that made most Americans aware of the Audi brand for the first time. The 100 wasn’t particularly reliable in American hands, to put it mildly, and most examples were long gone by the time the 1980s came to a close.

Here’s a long-neglected ’76 that just showed up in a Colorado Springs self-service wrecking yard. (Read More…)

By on July 10, 2017

VW logo, Image: Volkswagen

Throughout the entirety of Volkswagen’s diesel emission scandal, the automaker has changed its tune on several occasions. After evading scrutiny from regulators for years, it finally admitted to installing illegal defeat devices designed to fool U.S. emission testing in late 2015. However, it assured the public that no high-ranking executive had complete knowledge of the misdeed until news of the scandal broke to outraged consumers.

Obviously, that was a lie. But no damning evidence came out indicating anyone above mid-level management had prior knowledge of the devices or any idea they would be so harmful to the company. But now a Volkswagen manager arrested earlier this year claims the automaker’s former chief executive and other top managers had been told the carmaker’s diesel emissions violations could cost up to $18.5 billion, well before the September 2015 announcement.  (Read More…)

By on July 8, 2017

2014 audi a6 tdi engine

American investigators, hot on the trail of Volkswagen Group executives and managers with dirty hands, haven’t had the easiest time bringing suspected emissions scandal conspirators to trial. Germany doesn’t extradite citizens facing charges in other countries, making justice a tricky pursuit for U.S. authorities.

So far, only two players in the diesel deception find themselves in the arms of U.S. law enforcement— James Liang, a former executive who worked in California (and has pleaded guilty to conspiracy charges), and Oliver Schmidt, a former U.S. environmental liaison who previously worked out of VW’s Michigan emissions office. Federal agents nabbed him during a Miami layover as the German national returned home from a tropical vacation in January. Six others remain safely in Germany after a U.S. indictment.

Well, expect another trial now. Earlier this week, Munich police arrested an Italian national, Zaccheo Giovanni Pamio, the former head of thermodynamics at Audi’s engine development division. It’s the first diesel-related arrest in Germany and Pamio’s citizenship means he’s a candidate for extradition to the United States.

Now charged in connection to the scandal, American authorities hope Pamio squeals on his bosses at Audi. As for his involvement, the federal government alleges Pamio and others decided a premium sound system was a better use of vehicle space than a proper emission control system. (Read More…)

By on June 30, 2017

2017 Audi RS3 sedan red - Image: AudiWhether A3 and Q5 and Allroad drivers in 2017 know it or not, much of Audi’s modern reputation is built upon a foundation cemented by the Audi Quattro rally car in the 1980s.

In the capable hands of drivers such as Hannu Mikkola, Stig Blomqvist, and Walter Röhrl, Audi brought dominant traction to the World Rally Championship and eventually found traction in the marketplace as well.

Fast forward to 2017 and Audi consistently reports meaningful growth in the North American market. Audi sales in the United States have grown in seven consecutive years, more than doubling since 2010. And while U.S. auto sales are dipping in the first half of 2017 — including declines at the only three premium brands that outsell Audi — the Audi brand is up 7 percent, year-over-year.

Audi’s methodology has been well and truly copied by many of its rivals. Quattro isn’t the only all-wheel-drive brand in town. Badges for 4Matic and xDrive are common on the trunklids of many a Mercedes-Benz and Audi.

How then can Audi stand out from the pack? With its high-performance models, the RS variants, Audi may well drop Quattro all-wheel drive on some models in a bid for rear-wheel-drive performance supremacy. (Read More…)

By on June 20, 2017

2017 Audi TTS profile - Image: © Timothy CainAs an automobile journalist, I’m supposed to qualify certain statements.

This car is gorgeous, I might say, but only with an asterisk that denotes beauty being in the eye of the beholder. This car is gorgeous, I might say, but not as gorgeous as its predecessors, and then I’d draw your attention to the fine print where I describe my lack of a fine arts degree.

Whatever.

The 2017 Audi TTS is gorgeous. Even more stunning than the exterior is the interior.

Yet just because the third-generation TT continues to major in the arts doesn’t mean Audi completely forgot to educate the TT in the modern STEM curriculum.

The Audi TT has always been focused more on style than substance. But the 2017 TTS is more than just a pretty face. (Read More…)

By on June 20, 2017

San Francisco, Image: Wouter Kiel/Flicker (CC BY 2.0)

I will forever remember San Francisco as the only city in America where a woman tried to pick me up. While I am sure that the average TTAC reader is a handsome, impeccably progressive feminist ally who is frequently the subject of overtures from empowered womyn, I’m a hideously ugly creature who walks with a pronounced limp and cannot help but maintain an expression of perpetual annoyance. Therefore, 99 percent of the time I have to actively, if not aggressively, sell myself to any potential paramours.

Except, that is, for that one night when I was drunkenly stumbling down some broad boulevard in downtown SF, feeling very sorry for myself, and an attractive woman in her early thirties, dressed for some sort of banking or C-suite work, walked right up to me and said, “Do you know where the nearest Bank of America is?” Even in my inebriated state I could see that it was three hundred feet behind her, and I said as much. “Gosh, thanks!” she chirped. “So… lovely night, huh? What are you doing this evening?”

“Madam,” I replied with all the 18th-century dignity I could muster, straightening my posture and inhaling deeply behind the lapels of my Brioni coat, “I am attempting to forget a woman from Tennessee.” And I trudged past her. Only the next morning did I realize that perhaps she had already known the whereabouts of the bank before asking. Oh well. Ever since then, however, I have assumed that the relatively low number of even remotely conventional men in that particular city drives women to make desperate choices.

Which brings me to today’s San Francisco treat of a question.

(Read More…)

By on June 17, 2017

2017 Audi Q7 blue front

Audi’s European introduction of the beastly SQ7 SUV caused no shortage of speculation last year. Even as Volkswagen Group’s emissions scandal raged, many hoped the raw power of the SQ7’s cutting-edge diesel engine would be enough to compel Audi to bring the model stateside.

Waiting followed. Then, even more waiting. Audi told excited journos it hadn’t greenlit the model for a U.S. launch, despite its very marketable 435 horsepower and 664 lb-ft of torque — power made possible by 4.0 liters of displacement, two turbochargers and a lightning-quick electric supercharger.

Late last year, Volkswagen CEO Herbert Diess put the chill on expectations, telling everyone it wasn’t likely they’d ever see a new diesel Volkswagen product in the United States. This, despite current advancements in diesel technology. It now seems any hesitation the automaker might have felt about that proclamation has evaporated.

Diesels? Dream on. (Read More…)

By on June 15, 2017

2017 Audi Q7 blue front quarter

I was incredulous. My eyes must have been deceiving me. The number at the top of the page surely did not belong with the number at the bottom of the page. I rubbed my eyes, took another swig of the awful office coffee, and looked again at the window sticker that arrived in my inbox.

The price was indeed right. Audi would be delivering a $58,725 Q7 to my door the next day.

However, the 2.0T nomenclature at the top of the page was a shock. A three-row luxury SUV from a premier German manufacturer with a four-cylinder engine under the hood? Inconceivable. Can the two-liter turbo really move this big SUV with Teutonic aplomb?

(Read More…)

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  • Adam Tonge
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