My, how times have changed. In 2010, Audi teased us with the quattro concept, a tribute to the original quattro that debuted 33 years ago. It was a lightweight, elemental car with a honest-to-god 6-speed manual gearbox and a turbocharged 2.5L 5-cylinder engine making 408 horsepower while weighing just under 2,900 lbs. Three years later, the Sport Quattro concept picks up the mantle, and things have changed for the worse.
Audi has been building cars with V8s for decades now, but the very first Audi V8 came installed in a car named, appropriately enough, the Audi V8. These cars cost plenty when the buyer signed on the line that is dotted, and they continued to cost plenty over the life of the car. I used to see quite a few of these cars in self-serve wrecking yards about five years ago, but now we’re seeing the long-term survivors whose owners took a look at the most recent repair estimate and, finally, barked GENUG! Here’s a high-mileage example that I spotted yesterday in my favorite Denver wrecking yard. (Read More…)
Bloomberg is reporting that Audi will reveal the next A8 sedan at the upcoming Frankfurt auto show in September and that Ingolstadt’s flagship will more get upgrades so it can more effectively compete with the next generation S Class from Mercedes-Benz, which is currently being launched.
Both General Motors and the Volkswagen group can claim bragging rights after Chinese sales results for June have been announced. VW outsold GM for the month, 262, 700 units to 236,207, but GM was still ahead for the first six months of 2013 with 1.57 million units sold compared to 1.54 million for VW.
Members of the media are still speculating why Audi’s R&D chief Wolfgang Dürheimer was sacked and replaced by Volkswagen’s engineering rock star Urlich Hackenberg. Today, the market delivered the reason: With BMW in the passing lane in China and America, global sales of the roundel brand keep rising faster than those of Audi and Mercedes. (Read More…)
Those of you wondering exactly how Tesla’s battery swap technology works, here’s your answer. The fully automated system, said to be akin to a carwash, supposedly takes just 90 seconds. To prove the point, Tesla did a side-by-side comparison with an Audi A8 at a fuel pump. It should be noted that the A8 has an enormous 23.8 gallon tank. As Bertel points out, the battery swap system isn’t cheap – but for the folks who are buying a Model S anyways, it’s not a big deal.
Konnichi wa: Hackenberg at the Tokyo Motor Show 2011, the same day Toyota announced its alliance with BMW
Uh-oh: Audi is running out of good ideas. Last year, Audi’s R&D chief Michael Dick (his real name) was sacked and replaced by Wolfgang Dürrheimer. Now Dürrheimer has to go. Hackenberg is dispatched to whip Audi in shape. (Read More…)
Audi first tossed us the keys to its S6 with the SuperBowl mega-ad “Prom”. Premise: dateless kid gets handed Dad’s super-sedan for the evening, kisses the prom queen, gets punched by the prom king, snorts around town with a big grin on his face.
The message was clear: buy this car, put a little excitement in your life. What a load of cobblers. (Read More…)
Derek writes:
One of the things Doug and I wanted to do with this column is to highlight the regional differences in car choices – not just in condition and value but the overall selection. Any surprise that humid, sunny Atlanta has a dearth of Audis while snowy Canada is awash in them?
Once, while I was reading prewar classic car restoration expert David Greenlees’ fine site The Old Motor, there was an article about a custom 1925 Rolls Royce Phantom with round doors, a museum piece. The article mentioned how the body was the second one fitted to that chassis as the first, a custom Hooper body, was apparently rejected by the lady who ordered it, “Mrs. Hugh Dillman of Detroit, MI.”. The name rang a bell so I looked it up on a search engine and every result on the first page said the same thing, that the Rolls had been ordered by Mrs. Dillman but for some reason she didn’t like it and never took delivery. Other than “Mrs. Hugh Dillman of Detroit, MI.”, pretty much repeated verbatim, there wasn’t much info on Mrs. D. Digging deeper I found out why her name was familiar. Hugh Dillman was Anna Dodge’s second husband. Her first hubby was Horace Dodge, who along with his brother John founded the Dodge Brothers car company. All these automotive sites were talking about Mrs. Hugh Dillman without realizing that they were missing an important fact about the lady, perhaps of more interest to car enthusiasts than the fact that she refused delivery of a custom car.
Cadillac may be gunning too hard for Germany’s domain of rear-drive sports sedans, but one area where The Standard of the World won’t be gunning for them is in the volume race. GM CFO Dan Ammann told Automotive News that unlike BMW, Mercedes-Benz and Audi, “We’re not going to be in every single segment that they’re in”.
Our cross-cultural adviser, showing a little A-Class
Bloomberg relentlessly covers a fight very few care about: Who sells the most “luxury cars?” Never mind that the only way to win this is to sell more, what do they call them, “approachable” cars. Which Bloomberg’s latest dispatch from the upper class struggle aptly proves.
Product placement in movies and television can be tricky. It gets hard for the viewer to suspend disbelief and get into a movie or television show when every character pulls up in a brand new model offered by a single manufacturer. I’m looking at you, producers of the 60 minute Chevrolet commercial that runs every Monday on CBS Hawaii Five- O. I’m a cop who works a lot of overtime. The newest vehicle in my family’s personal fleet is seven years old. No new cars will be gracing my driveway any time soon.
It’s especially hard to pull off if you’re talking about a high- end product like a luxury automobile. Audi appears to be pushing the envelope this summer, with supporting roles for the Audi R8 in the new Iron Man 3 already being advertised. Judging from this commercial that appears to have first hit the web on May 6, it looks like we’ll be looking for the Audi rings to be prominently displayed on 23rd century land speeders in the new Star Trek: Into Darkness movie as well. Still, it’s a funny and well done commercial that’s definitely worth a couple minutes of your time.
Hit the jump for the video that explains exactly what the hell Original Spock (Leonard Nimoy) is singing about if your knowledge of geek trivia is wanting…
As Mercedes-Benz, BMW and Audi rush to prepare new entry-level product to attract a younger crowd, Jaguar Land Rover is proudly calling “bollocks” on their efforts to attract younger buyers. Although much of the growth in the “near-luxury” segment is expected to come from vehicles with a transaction price in the $30,000-$40,000 range, JLR’s sole offering in that segment is the low-volume LR2. It’s the $50,000 Evoque that’s driving sales for the brand. This interview from Automotive News with JLR’s North American CEO, Andy Goss, explains why: (Read More…)
The 420,000 mile Ford truck. The 420,000 mile Chevy truck. The 420,000 mile Camry. The 420,000 mile Accord.
I have covered all of these brands and models to the point now where I just hope, wish and dream of a different vehicle to highlight.
A few months ago I finally had a pair of Saturns make it to the top. A little before that there was a 90’s Altima that handily beat nearly 7000 other cars and trucks. This week…
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