A report by Alix Partners, an automotive consulting firm, spells out what we at TTAC have been saying for some time; Europe’s auto industry is facing a major crisis of overcapacity, but no steps have been taken to remedy the matter.
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Tag: Audi
Even though crossovers tend to get their share of criticism at TTAC, the Audi SQ5, despite its silly name, is more desirable than the average mommy-mobile.
Chris Harris may have been wrong about Miatas, but his review of the Audi RS4, where he describes the various configurable driveline settings as “adjustment theatre”, brilliantly describes the overly-complex systems that are cropping up in today’s performance cars as they attempt to appeal to not just the lead-footed, but the well-heeled.
Managers of premium auto brands keep asking themselves (and sometime me): “What is the secret of Audi’s success?” 30 years ago, Audi had an image worse than Opel. Last April, Audi outsold Bavarian rival BMW for the first time on a global basis. These days, any large automaker that has a luxury division seeks to emulate Audi’s success. Now, Nissan’s Infiniti could be one step closer to getting its hands in Audi’s elusive secret sauce. They hired one of Audi’s key men. (Read More…)
Audi is on a roll. In April, the four ringed brand outsold BMW on a global basis. Today, Audi CEO Rupert Stadler promised at the annual shareholders meeting back home in bucolic Ingolstadt that Audi may reach its goal of selling 1.5 million cars per year earlier than planned. The reason: Unabated demand in China, the U.S. and Russia. (Read More…)
This weekend, Audi’s R18 e-tron quattro hits the track at the World Endurance Championship (WEC) in Spa, Belgium. Not enough that the race car is powered by a V6 diesel engine. It also uses a flywheel as energy storage. Why should we care? Audi makes noises that this technology could soon show up in production cars. (Read More…)
Audi claims to have broken the dreaded “weight spiral” with their next upcoming A3. The new car will weigh nearly as much as the first-generation car did in 1997, despite being faster, safer and more luxurious.
Audi’s baby-SUV Q3, in “Jinlong Yufeng” dress. Which means “Golden Dragon in the Wind,” or so I am told. (Read More…)
Our man Bertel Schmitt is en route, all set to cover the Beijing Auto Show for the next two days. By our count, there are over 70 debuts, with many of them being Chinese market products; concept cars, older vehicles re-issued and manufactured in Chinese JV factories and obscure concept cars. A complete list, with a brief description can be read at just-auto.com for anyone really interested in the Brilliance Jinbei Large Sea Lion Camper or the HaiMa Yao.
Once again, the temptation to create some sexually sugesstive headline like many other blogs is great – THIS IS THE AUDI THAT CUCKOLDED AMG’S DUCATI – is one that springs to mind. Instead, we offer you a dour, Germanic explanation of why things went south with Ducati and AMG.
Just as we predicted, Audi has chosen Mexico as the site of their newest manufacturing plant. A specific site for the plant will be selected later in the year, with production of an unnamed SUV (said to be the Q5) starting in 2016.
Instagram, the popular photo sharing service, was bought by Facebook for $1 billion, despite not producing any tangible goods or generating revenue. Ducati is all but set to be purchased by Volkswagen for $1.12 billion, while producing tens of thousands of premium motorcycles sold across the globe ad fielding one of the most prestigious brands in the transportation industry.
With a meeting for Volkswagen’s supervisory board looming on Wednesday, a decision regarding Audi’s newest North American factory will likely be made. Two choices are available, but the key word seems to be North America.
General Motors has often been the focus of criticism at Generation Why – despite what some of the B&B suggest, it’s merely a function of the fact that they put themselves out there the most when it comes to publicizing their youth marketing efforts. But it’s time to reward their efforts with some free, unsolicited advice from a know-it-all keyboard jockey.
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