Supposedly, the Chinese car market is doomed and has crashed into its Limits of Growth. Not so, says Audi. China has turned into Audi’s largest single market, says Automobilwoche [sub], bigger than Germany. By the end of April, Audi had sold 78,487 Audis in Germany. How many were sold in China? (Read More…)

Explaining the many features of a car has always been a challenge. Manuals remain largely unread. When I was at Volkswagen, someone had the brilliant idea of making interactive CD-ROMs. I protested: “So that car stops with a cryptic trouble light, and now the poor customer is supposed to go home, find the CD, pop it into the computer and check what that light means?” My protests fell on deaf ears, and the CDs were made. Now, someone at Audi had a better idea … (Read More…)

There have been a number of important meetings in the auto industry over the last several years that TTAC dearly wishes it could have been a fly on the wall for, including GM’s decision to keep Opel, Fiat’s negotiations with the White House and Saab’s visit to its local payday loan store, to name just a few. But perhaps one of the more interesting boardroom battles of recent years has to be the new VW-Porsche Group’s struggle over how to brand its forthcoming mid-engine sportscar platform which first debuted as the VW BlueSport. Bertel reported last Summer that Porsche, Audi and VW were all bidding for the group’s sportscar development work, but that Porsche was likeliest to emerge with the title.

And it turns out he was right, as Auto Motor und Sport reports that VW has solved the problem by canceling Audi’s planned version of the BlueSport, leaving small mid-engine sportscar efforts in the hands of Porsche and VW. Though the decision makes the BlueSport’s branding challenge quite a bit easier (while cementing the prominence of firms related to Ferdinand Porsche at the expense of the Horch-created Audi brand), it has one less-than-ideal outcome: it removes Audi’s ability to bracket Tesla’s Roadster, a move which would have surely hurt the Silicon Valley upstart. Still, internal politics are more important than obliterating a limited-production competitor… and at least VW has its branding ducks back in one relatively orderly line.

When I was 16 and just beginning to contemplate expanding my personal automotive fleet beyond a ’69 Corona sedan, I had the opportunity to buy three Audi 100s for 350 bucks. Actually, the deal was more like 3.75 Audi 100s, what with all the random engine parts stuffed in the trunks and oozing oil onto the upholstery. None of the three ran, but I figured I could play mix-and-match with the parts and make one runner, which I would then customize in the finest 1982 style (shudder). I ended up passing on the tripartate-O-100s, due to what I thought was the inherently uncool image of the marque (back then, only orthodontists drove Audis), but the question remains: what can be done to fix the stodgy-yet-vaguely-sporty image of the C1 Audi 100? (Read More…)

The crossover is the new minivan, and in an age of $4-per-gallon gasoline, the fuel-efficient crossover is all the rage. While minivan-mommies may disagree for the sake of image, ask yourself: how is your crossover different than your parent’s minivan? The minivan sprang out of the station wagon revolt and the CUV is the result of minivan denial. As usual, the formula is the same: start with a sedan, add a taller box, toss in some optional AWD to make buyers think they are getting something rugged and you get instant sales success (unless you’re a Chrysler, but that’s a different review). This CUV formula wrought on an A4 creates the Audi Q5, one of Audi’s hottest selling models in the US market. Sales of the cute-ute soared over 70% to just over 23,000 in 2010 and show no signs of cooling with January sales up 50% over 2010. To keep the momentum (and CAFE numbers) going in the right direction, Audi has mated the corporate 2.0T engine to the latest 8-speed auto from ZF creating the 2011 Q5 2.0T Quattro.

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As of this moment, Audi has no plans to bring its Q3 “Crossunder” into the MINI Countryman/BMW X1/Nissan Juke/Mitsubishi Outlander Sport battle for the hearts of downsizing CUV-lovers brewing here in the US market… and yet Audi of America is teasing the thing on its Youtube channel. Does this mean we can expect this 3,300-ish lb CUV, offering 48.2/16.24 cubic feet of storage (rear seats down/up) to arrive stateside at some point? We’d certainly be surprised if that didn’t happen somewhere down the line…

The Audi A8’s fifteen minutes of fame in Super Bowl XLV showed that Audi did not intend for its flagship to fall into the luxury sedan trap of courting mainstream aspirational lust with a stodgy, obviously “upscale” demeanor. And since America’s economic recovery is too halting to inspire over-the-top indulgence, and Mercedes owns the “bulk-and-bling” approach to luxury anyway, Audi’s attempt at a more subtle, sophisticated brand of luxury flagship makes good marketing sense on paper. But does Audi’s cleaner, leaner design aesthetic strike the right tone for a “new era of luxury,” or does it doom this A8 to the over-subtlety that kept its predecessors from breakinginto the mainstream of full-sized luxury? More to the point, does Audi’s sophisticated marketing message reflect a car that really does offer a different approach to luxury? Let’s find out…

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Everyone hates the BMW M3. If you need proof of that, simply look at the sheer number of times auto manufacturers compare their latest wares to the M3. The green-eyed monster is alive and well for a reason: the M3 is a performance legend whether or not you agree it’s the performance king. The M3 is Elvis, King Arthur, Robin Hood and the Fountain of Youth all rolled into one. The seemingly insurmountable task of dethroning the M3 encourages all manner of attempts from every unlikely angle of the automotive world from the former Volvo V70R to the Nissan 350Z. In Audi’s corner: the S5 coupe.

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The Autochannel in the UK is talking about a long wheelbase Audi A8 with built-in LTE 4G connectivity. That shouldn’t be a big feat, it’s new technology, but it can be bought off the shelf. The Autochannel pistonheads however are deeply in awe: “LTE technology offers data transfer speeds of up to 100Mbps, which is similar to a fixed-line broadband connection. This means passengers in the prototype can use the LTE broadband connection to stream music, high-definition videos and other data on up to six computer or mobile phone devices with ease.” Sure, and Ferdinand Piech invented the Internet. (Read More…)

Remember 2009? Luxury vehicles were unsalable. People did not have to money to buy them. Those who did have the money did not want to be seen in one. Makers that were heavy on luxury were put on death watch. (Not by this site. It monitored the vital signs of more mundane makes and their makers.)

How things have changed. (Read More…)

Audi might show its SUV for Lilliputians, the Q3, at the Frankfurt Auto Show in September for a launch later in the year. At least that’s what the buzz in Europe is. (Read More…)

For the first time in recorded history, Audi sold more than a million cars per year. In 2010, Audi sold 1.092 million cars worldwide. In the year before, it was 949.700, and that’s a plus of 15 percent, Audi CEO Rupert Stadler told reporters on the sidelines of the Consumer Electronics Show in Las Vegas. Stadler was a keynote speaker there, and delivered the stump speech of cars which will be part of the Internet and will be communicating with other cars and central databanks, whether you like it or not. But back to cars: (Read More…)

Audi will be developing all future larger SUVs offered by the many Volkswagen brands: The Porsche Cayenne, the Volkswagen Touareg, the Audi Q7 and whatever other larger 4x4s the other brands might offer (fat chance.) Audi was just handed the “Entwicklungshoheit” (design supremacy) for the brutes. Heretofore, they were designed by Porsche.  Don’t cry Porsche, they received another job as a trade. (Read More…)

“Didn’t he say they had only one of the new A8s?”

“That’s an A4, Dad.”

Some people will walk away at this point, refusing to even consider spending $85,000+ on a car that can be so easily confused with one costing less than half as much. A similar problem killed GM’s luxury car sales back in the second half of the 1980s. But, by walking away, are these buyers missing out on the best large luxury sedan on the market?

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You-know-what-eating grins in Munich: BMW outsold rivals Audi and Mercedes-Benz around the world last month on strong sales of the new 5er and the new X1 SUV. (Read More…)