We’re accustomed to seeing outdated sports cars stumble as they age.
They’re as capable as they were when launched, of course, but demand for the cars often decreases rapidly. Those who were interested in the stylistic proposition already bought one. Those who saw them as paragons of performance encounter newer models with a greater dynamic portfolio.
Consider the Scion FR-S, sales of which plunged 23% in its second full year in the United States; sales of which declined 29% in the first four months of 2015.
Perhaps exacerbated by falling fuel prices, the sharp downturn in sales of two particularly famous, unconventionally powered hatchbacks is vaguely reminiscent of a sports car nameplate’s yo-yoing. A Camry-like ability to sustain demand right up until the new model arrives in dealers? Not for the Nissan Leaf and Chevrolet Volt. (Read More…)















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