By on May 24, 2012

The Mitsubishi Starion and its badge-engineered Dodge Conquest TSi twin were more quintessentially 1980s than neon-colored leg warmers and regulatory fiascos, combined. You had your gloriously ridiculous Japanese-macho lines, bright red interior, and TURBO emblems everywhere you looked. The Starion/Conquest was quick, too, with a big turbocharged Astron four-cylinder engine. Only problem was, the Starion/Conquest was a finicky, fragile machine, best known for maddeningly undiagnosable fuel-system problems, weird electrical-system woes, and general flakiness. Many are tempted by Starion projects, but eventually most of those MitsuDodges sitting under tarps in driveways will end up in The Crusher’s waiting room, as this Denver example has done. (Read More…)

By on May 2, 2012

When Chrysler took over the tattered remnants of AMC in 1987, they created the “Jeep-Eagle” division in order to sell Kenosha-ized Renaults such as the Medallion and the Premier. Chrysler back then wasn’t content unless Mitsubishi got involved, and so they slapped Eagle badges on a Mitsubishi Mirage built by DSM in Illinois. This was very similar to the Geo-ization GM applied to Toyota, Isuzu, Suzuki, and Daewoo products sold in North America. You don’t see many Summits these days (you also didn’t see many of them 20 years ago) so this find in a Denver junkyard was a rare event. (Read More…)

By on April 27, 2012

We’ve seen a few NUMMI-built Junkyard Finds in recent weeks, including this ’87 Nova and this ’87 Corolla FX16 GT-S. However, the car that really comes to mind when you think of NUMMI is the Geo Prizm. Here’s an example of GM’s rebadged Corolla that I found at a self-service junkyard about 20 miles from the car’s birthplace. It’s the circle of automotive life! (Read More…)

By on April 17, 2012

Some examples of badge engineering are ridiculous yet wonderful, others made a lot of sense for both companies… and some just make you clutch your head in dismay. The Honda Passport is the clutch-your-head type. (Read More…)

By on March 30, 2012

A Maverick in a junkyard is a rare sight indeed these days, so you can imagine my surprise when I found this badge-engineered Mercury Maverick just a few rows down from yesterday’s ’75 Ford Maverick Junkyard Find. There wasn’t much difference between the Maverick and the Comet, though the Comet was marketed as being somewhat classier. (Read More…)

By on March 10, 2012

It was just a couple of months ago that I shot this blue ’82 Sapporo in a California junkyard… and now here’s another Sapporo in the same yard. (Read More…)

By on February 22, 2012

When the GM Fremont Assembly plant took on Toyota managers and became NUMMI in 1984, the same supposedly inept lineworkers who hammered together sub-par Buick Apollos suddenly started building Corollas that were at least as well-made as the ones made by their Japanese counterparts (you are free to draw your own conclusions about GM management in the 1980s). The initial round of GM-badged Corollas were given the Chevrolet Nova name, prior to becoming the Geo Prizm; you still see Prizms around, but the 80s Nova has become a rare sight on the streets and in the junkyards. Here’s a Nova I spotted in an Oakland, California, self-serve yard earlier in the month. (Read More…)

By on February 21, 2012

This ’84 Plymouth Colt Turbo caught my junkyard weather eye instantly, because early-to-mid-80s turbo econoboxes are always interesting. Then I realized that you hardly ever see regular fifth-gen Colts, on the street or in the junkyard these days, though they were once among the most commonplace subcompacts on American roads. After that, I kept my eyes open for Crusher-bound naturally-aspirated 1984-88 Colts, finally spotting this one. (Read More…)

By on February 10, 2012


After writing my earlier post on the Isuzu Statesman Deville, I got to thinking about all the oddball vehicles that have resulted from badge engineering exercises over the years. Some badge-engineered cars end up being successful for the parent company (e.g., the Colt), but most just confuse vehicle shoppers. The Plymouth Cricket. The Isuzu Hombre. The Mercury Mountaineer. The list is long, but I think the Plymouth Arrow Truck gets my vote for the most senseless act of brand-diluting badge engineering in American automotive history. (Read More…)

By on February 10, 2012

Last week, I had never heard of the Isuzu Statesman Deville. Then, my fellow LeMons Supreme Court Justice suggested that I do a quick internet search for the name of this fine Detroito-Australo-Japanese luxury sedan… and my life changed forever. (Read More…)

By on November 3, 2011

Until Ford started building Rangers in the early 1980s, their only small pickup was a rebadged Mazda B Series called the Courier. Like so many utilitarian Malaise Era vehicles, Couriers were everywhere… until one day in the early 1990s when just about all of them disappeared. Here’s one of the few that managed to hang on for another couple of decades. (Read More…)

By on August 8, 2011


Chrysler spent a couple of decades selling Mitsubishis and Simcas with Dodge and Plymouth badges in North America, and the Mitsubishi Galant/Lancer-based Colt line went through the most twists and turns. At first, Plymouth-branded Colts were sold as Champs, but by the mid-1980s both the Dodge and Plymouth versions were called Colts. The difference? Damn if I can find one that goes deeper than emblems. (Read More…)

By on June 24, 2011


The folks in Dearborn spent many decades making Mercuries that were just slightly flashier Fords, and so the car-shopping public had no problem with a Comet that was obviously a Falcon (or Maverick), or a Marquis that was obviously an LTD (or Granada). Not so with GM, whose divisions mostly did a pretty good job of building cars that camouflaged their connections to corporate siblings… that is, until the Malaise Era. By the time Carter was President, you could buy a Chevy Nova with Buick, Pontiac, or Oldsmobile badging. I found this example of the Olds Nova at a Denver wrecking yard yesterday. (Read More…)

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