Sergio Marchionne sent Mary Barra a detailed email in the middle of March in an effort to start merger talks. Barra, CEO of General Motors, was uninterested in the offer and rebuffed Marchionne, CEO of Fiat Chrysler Automobiles.
It was the first time the two executives had ever spoken, but it wouldn’t be the last Barra would hear of Marchionne’s merger desires.
That’s the story being told by the New York Times today, detailing the lengths to which Marchionne is going to trigger consolidation within the automotive industry.
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