It’s strange: When you talk to the big manufacturers in Japan, then they are worried by benchmarking Volkswagen and Hyundai. GM never comes up. When you talk to Bob Lutz, who has been re-hired as a part-time consultant to GM executives, then he is worried by benchmarking Volkswagen and Hyundai. Toyota never comes up. Bob Lutz thinks the Japanese have lost it. Germany’s Manager Magazin disturbed Lutz’s Swiss vacation with an interview, and Lutz, always good for explosive quotes, did not disappoint: (Read More…)

The Japanese car industry is slowly but surely producing and exporting itself out of the huge hole caused by the March 11 tsunami. The Japanese domestic market remains where it was before the catastrophe: In the dumps. This is the bottom line of August production, export and domestic sales data released today by the Japan Automobile Manufacturers Association. (Read More…)

Last year, tensions ran high – about dirt. Emotions were whipped up about a Chinese embargo on stuff most people never had heard of: Rare earth.The stuff is used to make magnets that go into anything from hard drives to generators and electric motors. Cooler heads tried to point out that rare earth is not rare at all, and that China has as much a monopoly on rare earth as it has on sand. Nobody listened to the cooler heads, and rare earth prices went stratospheric. Step aside, those rare earth prices are crashing down.

Says Bloomberg: (Read More…)

 Toyota has a new global styling chief that makes heads turn in Aichi and Bunkyo, even before he has shown a rough design: “Eeeh? Look at that shirt! And did you see the gold chain???” Or as Frau Schmitto-san, TTAC’s advisor in multicultural matters exclaimed: “Global styling? He needs to style his hair!” It takes a lot to shake up Toyota’s culture, and Akihiro “Dezi” Nagaya has what it takes.

Charged with putting an end to the long tradition of conservative design, Dezi Nagaya definitely looks the part. According to Automotive News [sub], he “dresses like he’s on his way to a trendy Shibuya nightclub rather than off to work at Toyota.”

Cornered at the Frankfurt Auto Show (even there he stood out), Toyota’s new head of styling promised: (Read More…)

In case you are at the Texas State Fair in Dallas at this moment, stop staring at million dollar steers and heifers and go over to Toyota. They will show you a truck with the longest name in recorded Texas history. It’s the “pre-production Tacoma Toyota Racing Development (TRD) T|X (Tacoma Extreme) limited edition pickup truck.”

We did not make that up, it says so right here in the press release. If “pre-production Tacoma Toyota Racing Development (TRD) T|X (Tacoma Extreme) limited edition pickup truck”  is too long, you can call it “Baja Series.” (Read More…)

Many, many years ago, I had after shaves from Aramis and other expensive sounding French companies on my bathroom shelf. My agency had the account for a (now defunct) men’s series called “Care.” The ads always showed a naked man. I was not invited to work on the stuff and wrote about sexy things like double wishbones and overhead camshafts instead. I must have dreamt all that. Because today, Daimler sent me an email, announcing that they just launched “The first fragrance for men.” Not “their” first fragrance for men. “The” first fragrance for men. (Read More…)

Thanks to the notoriously leaky Chinese Patent and Trademark Office, and the intrepid research of Carnewschina, we now know that Honda will enter the Chinese market with a second “Chinese” brand. (Read More…)

Manufacturers are racing to enter the largely non-existent market of electric cars in China. After Nissan, Daimler, GM, and possibly Ford, Volkswagen has been caught doing it with SAIC. Reuters found that an electric car called Tantus, “which will be produced by Shanghai Volkswagen, is already on a list of approved new vehicles, according to China’s Ministry of Industry and Information Technology.”

This is not Volkswagen’s first Chinese EV-to-be. And it’s not surprising. (Read More…)

Toyota will allegedly launch a new compact hybrid in January that will deliver a record low gasoline consumption of 40 km per liter.  On a straight (non EPA) conversion, that would be a jaw-dropping 94 miles per gallon.

What’s less, the car “will not only beat the Prius’ 32km fuel economy, but also likely sell for around 1.7 million yen, around 300,000 yen cheaper than the Prius,” says The Nikkei [sub]. (Read More…)

If anyone again mentions that the Japanese manipulate their currency to get an unfair advantage in international markets, then I will strangle him.  Or make him pay my Tokyo restaurant, taxi, and even subway bills in converted dollars. Strangling would be the more humane punishment.

Nissan CEO Carlos Ghosn has an even more painful option in store: He’ll leave the island. “If the Japanese government wants to really safeguard and develop employment, then something has to be done,” Ghosn told Reuters editors Paul Ingrassia and Kevin Krolicki in an interview in New York. (Read More…)

At the Frankfurt Auto Show, when all the festivities and pageantry are over, it is customary to stroll through the booths, stands and halls of the competition to find out what they have. The real research is done by faceless drones that pose as journalists or customers. The drones must have brought back alarming intell to Halle 3, where Volkswagen holds court: “Ach du mein Lieber, Hyundai fielded a fearsome adversary to the Golf with the new i30.”

The whole white-haired Volkswagen board dropped their coffee cups and invaded the Hyundai display, led by Prof. Dr. Winterkorn, CEO of Volkswagen. Winterkorn himself sat behind the wheel of the i30. The former head of Quality Assurance was shocked: (Read More…)

 The Viper Club of America is keeping up the suspense with its Viper Nordschleife record run.  Now, we have a video (see above) and what appears to be 7 minutes, 12 seconds and 130. But very little else in terms of official announcement. Folks: It needs a start to finish on-board video, and an official press release about the equipment, tires etc.   Update: Thankfully, Chrysler provided the press release … (Read More…)

The Japanese car market is in the midst of the worst crisis since 1978. The Japan Automobile Manufacturers Association expects auto sales in Japan to fall to a 34-year low in the current fiscal year that ends in March 2012. This as a result of the severe production drop, triggered by the March 11 earthquake and tsunami. (Read More…)

Japanese customers can now buy the facelifted Mazda3 with its fuel-efficient SkyActiv technology. Except that it’s called Axela in Japan and has the steering wheel on the wrong side. Pretty much everything that needs to be said about the car already has been. If you missed it, here is the English version of the Japanese press kit. (Now how is that for service?) Mother of all Mazda3 picture collections follows.

When Lansing Senator Debbie Stabenow sent her most recent routine letter to U.S. Trade Representative Ron Kirk, complaining that the nasty Chinese want to get their greedy hands on the super-secret electric vehicle know-how of Ford and GM, both manufacturers protested. Against the assistance from Ms. Stabenow. Ford and GM said that “they have no plans to build electric vehicles in China.” At least that’s how the Detroit News heard it. Either the DetN was misinformed. Or GM and Ford quickly changed their minds. Or they just wanted Debbie off their backs. Ford and GM both want to make EVs in China. (Read More…)