In my report from Toyota’s quarterly results, there was one thing I forgot to mention decided to keep for later. As long as I have been going to these things, and it has been a while, the first question has always been given to a Nikkei reporter. Old Japanese custom, like AP (and recently Reuters) at the Whitehouse. As long as I have been going to these things, the Nikkei reporter always asked when Toyota wants to make a profit and pay taxes at home. That kabuki dance is disguised as “when can we expect positive results on an unconsolidated basis?” The folks in the room need no translation, they roll their eyes and pens, or check their Brakkubely. That’s a Blackberry for you. This time, it was different. (Read More…)
Some people like to bitch about the crafty Nips who are manipulating their currency again. Other people like to cash-in on sudden swings in currency valuations. If you are of the second kind, then Reuters recommends a look at formerly beaten-down stocks of Japanese carmakers who nearly went under during years of unfettered appreciation of the ¥en. (Read More…)
The rebellion of German Opel dealers against a new, complicated and – in the dealers’ views – disastrous distribution system was victorious. Opel’s sales chief Matthias Seidl withdrew the discredited and disdained design. “Dealers succeeded with their demands for a simpler system,” writes Automobilwoche [sub].(Read More…)
Presenting its Q3 financials in Tokyo today, Toyota delivered much higher profits and much higher sales while promising even higher profits at pretty much flat sales for the future. With a man on his left who looked like an accountant, and who had a big accountant’s briefcase on his knee, ready to pull whatever document his master needs, and a very quiet Shigeru Hayakawa on his right, Toyota Senior Managing Officer Takahiko Ijichi did forecast a net profit of 860 billion yen ($9.3 billion) for the fiscal year ending on March 31, 2013 up from the previously forecasted 780 billion yen. He also signaled a pause in Toyota’s rapid expansion: (Read More…)
Like any good on-line community, TTAC has its fair share of those little supernatural beings from Norse mythology, called trolls. If I tell you that some people call trolls fairies, this will immediately cause protests of LGBT discrimination, racism, or worse. How do you bring trolls out? Simple, you bait them. For instance with sentences such as the above. We have a better idea: We want you to elect TTAC’s SUPERTROLL. (Read More…)
Three days ago, I showed you how to become a clairvoyant without even trying, or just by reading TTAC. If you followed my simple method of predicting the Chinese market in January and February, you could now collect on your first bet. GM, our patent-pending sales oracle for the Chinese market reports humongous sales, and an “all-time record month in China.” Is that the big turn-around? (Read More…)
It is good to hear that bad puns have survived a decade of uptight up-positioning at Volkswagen, and are alive and well. You had me worried, friends. Under the tagline “As sun as possible”, Volkswagen starts a digital campaign that brings the new Beetle Cabriolet to the Interwebs. (Read More…)
Opel’s new CEO Karl-Thomas Neumann isn’t officially CEO yet, and he already is facing a rebellion of his troops. Opel dealers threaten to discontinue the brand if Opel won’t withdraw a new distribution system. The dealers say the system comes from where Neumann and Opel’s sales chief Matthias Seidl come from: From Volkswagen. (Read More…)
You think gas is finally getting cheaper? Cars that use less gas may be a bit more expensive, but save you money in the long run? Households in the United States spent a record amount on gasoline last year, the U.S. Energy Information Administration said on Monday. More of your income is going out and exhaust pipe than at any time since the 1980s. (Read More…)
More bad news from Europe: The new car market in Germany, last year an island of stability in a sea of red, was down 8.6 percent in January. On the back of worse news from other European volume markets, this does not bode well for when ACEA will publish its European data next week. (Read More…)
As we all know, TTAC has an occasional thing for pink cars. So has Fiat. Right where I live. Fiat delights Japan with the 500 Fiore Rosa (i.e. “Pink Flower”) limited edition of its Cinquecento. (Read More…)
Today, ad agencies all over the country crunch numbers to prove to their clients that the outrageous amounts of money spent for production and media buys of Sunday’s Super Bowl ads were well spent. Too bad their clients already saw on TTAC which ads were shooting stars, and which were duds. Oh, and Mercedes did not run the car wash ad. They had something more devilish in store.
No doubt each agency will find the most fitting metric to prove that their ad was great. Edmunds has a handy and free metric that shows how well an ad resonates. They call it the “lift.” Edmunds watches your clicks as they are driven to the respective cars on the Edmunds website. It’s a seismograph for the impact an ad has. If the clicks signal a lot of lift, the ad works, as far as Edmunds is concerned. If the needle stays flat, that ad is a dud. Here is the play-by-play. (Read More…)
EV sales had shown minor signs of life in the last quarter of 2012, only to collapse sharply in January. “Sales of the Chevrolet Volt, the Toyota Prius Plug-In and Nissan Leaf each had deep dropoffs in January from December,” Reuters says.(Read More…)
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