Has Jack’s carping about the empty symbolism of the latest Aston-Zagato project got you down? Looking for some retro-inspired unobtainium that you can feel good about? As Jack himself pointed out just yesterday, TTAC’s all about diversity…so allow us to suggest BMW’s 328 Hommage concept, which was just revealed at the Concorso d’Eleganza at Villa d’Este. Of course TTAC wasn’t invited to that august event, but CarDesignNews was kind enough to tweet these cell phone images of the retro roadster (so be sure to go check out their fantastic site, and pick up a subscription while you’re there). Based around the Vision ConnectedDrive concept, this all-carbon roadster is described as the analog analog (so to speak) of that high-tech concept (which itself previewed the forthcoming Z2 Roadster). Like the Zagato, it’s got the whole pedigree reference thing down too, as its name refers to BMW’s 75 year-old 328 nameplate (check out a great history of the 328 at bmwblog.com). Plus, bare carbon fiber with leather straps. If this thing doesn’t make you feel at least a little tingly in the naughty bits, well, it might just be time for some medical attention.
Tag: BMW

When I rolled into Camden, South Carolina, in preparation for judging at the third annual 24 Hours of LeMons South Spring race, my friend Walker Canada handed me the keys to his rough-but-functional ’87 BMW E28. “Go ahead and use it as your Judgemobile!” he offered. The dash lights and most of the gauges didn’t work, but I only had to drive 20 miles to the track. The engine sounded great, the suspension was still tight, and Foghat’s “Slow Ride” was on the radio. What could possibly go wrong? (Read More…)
During the recent annual shareholder meeting in Munich, BMW’s prez Norbert Reithofer confirmed the Bavarians are seriously considering starting production in Brazil. “We are studying new places for production, such as an assembly line in Brazil and in another BRICT country”, he said. This comes on the back of another of BMW’s top honcho’s declaration. Back in March, BMW’s head of production Frank-Peter Arndt commented: “We believe Brazil has a great future ahead. The country’s development over the last ten years has been impressive”. (Read More…)
BMW can’t make cars fast enough in China. Chinese customers must suffer through interminably long delivery times for their imported Siebener. To solve this problem, BMW is building a second production plant in China together with its joint venture partner Brilliance, to be opened in 2012. The plant is already too small. (Read More…)
Didn’t they say that you have to be a monster car company with at least 5 million units, just to survive? BMW did not get the memo. Aiming for sales of just 1.5 million units this year, BMW delivered a first quarter 2011 net profit before tax of €1.812 billion ($2.691 billion), surprising analysts that had expected something in the neighborhood of $2 billion. (Read More…)
On April 18th, BMW CEO Jim O’Donnell met in New York with reporters, amongst them TTAC’s Jack Baruth. At the meeting, O’Donnell opined that the U.S. government should end the $7,500 tax credit for EVs. “I believe in a free economy. I think we should abolish all tax credits,” O’Donnell said, noting that it was his personal opinion.
O’Donnell also said that “from a practicality point of view, EVs won’t work for most people. For at least 90 percent and maybe more of the population, an EV won’t work at the current battery range.” What else is new? A 10 percent market share for EVs usually is regarded as widely optimistic. And we all know that German automakers are not particularly excited about electrification. The quote wasn’t newsworthy, and did not rate a mention in Jack’s report about the meeting.
Interestingly, the meeting had been the kick-off for BMW’s ActiveE EV lease program. If a CEO says that a new product is not all things to all people, he usually gets praises for being candid. This apparently does not apply in the world of faith-based motorization. (Read More…)
It becomes immediately clear why the Chinese government did not want an upstart manufacturer of bridge pontoons to buy HUMMER: Unnecessary duplication of what is has been available at state-owned Dongfeng for ages. They even have a Chinese version of Arnold Schwarzenegger. (Read More…)
The attentive TTAC reader knew long before the Shanghai Auto Show what BMW would put on display. What they wanted to see were pictures of the inside of the M5 Concept. Attempts to fulfill that request were frustrated. First of all, access to the car is barred. A metal-glass barrier, along with an earpiece-toting muscular guard, make it impossible to fulfill the journalistic duty. Also, the glass of the car is heavily tinted. Not just from the side … (Read More…)
The fifth generation of that other legendary car was launched on China by Shanghai GM. Ample 50s cues were not spared. Rock’n’Roll and a historic Camaro were on hand that had served as the official pace car of the 1967 Indy 500. (Read More…)
It’s odd that China’s two largest carmakers, Volkswagen and GM chose Shanghai as the launchpad of their retro cars. After all, the 50s and 60s have zero appeal in China. Nobody thinks of Rock’n’Roll when they think back in China. Those were the forgotten times of the Great Leap Forward and the Cultural Revolution. The iconic cars of China’s past are the Santana, the Buick Century, the Jeep Cherokee of the 1980s and 1990s.
73 years after the original Beetle was launched, 13 years since the first-edition New Beetle came out, a new New Beetle took the stage in Shanghai. (Read More…)

For the second time in a row, a BMW E30 has taken the win on laps at a 24 Hours of LeMons race. Does that mean that the E30 is an inherently superior low-buck road-racing machine? Not exactly; of the 11 E30s at the Real Hoopties of New Jersey, only four cracked the top 20. What happened over the weekend was a combination of excellent, screwup-free driving by Team Cardorks/Invisible Pink Unicorn… and a pair of lead-destroying black flags on the Alfa Romeo Milano that led for most of the race. (Read More…)
Remember carmageddon? When the world came to an end? When luxury was definitely not PC? When we would only drive small cars or none at all, forever and ever? For BMW, it’s just like a bad dream. Munich’s BMW Group sold more vehicles in March than ever before in any month of the company’s storied history, the company tells us in an email. BMW sold a total of 165,842 BMW, MINI and Rolls-Royce in March, 17 percent over March in the prior year. BMW exceeded even its own pre-crisis sales high of 152,721 vehicles, recorded in December 2007. Who’s buying all those cars? (Read More…)
If you are a respectable auto manufacturer, better don’t show up at the Shanghai Auto Show (open to the public on April 21) without an EV or at least a hybrid. Not that there is a huge demand. Despite lavish subsidies (in Beijing, I could collect $9,000 from the government for driving an EV, an amount the city will supposedly double – a moot point if I don’t get lucky in the license plate lottery), where was I, despite lavish subsidies, the take rate in China remains minuscule.
Wharton says that ”EV sales today account for only 0.06% of all vehicle sales in China.” Hybrids? Google leaves us in the dark. This does not discourage consultants from McKinsey on down from promising that China will be a bonanza for new energy vehicles. On top of that, the government wants it. One of the many companies to show up with a green car in Shanghai is BMW. (Read More…)
And finally, a car for the working masses. Never seen or sold before in Asia, we present to you: The new BMW 1 Series Coupe and the new BMW 1 Series Convertible. They look cute. And one is shown in the requisite red. Topless Einser gallery after the jump. Right this way .. (Read More…)
Now this is a car where the Chinese will say:”Leave it right here.” If not, it could get impounded for – they’ll find something. Premiering the BMW 6 Series Coupe in China is a shrewd move. It should sell quite well here. It’s the car for the man or the woman who has everything, including two other chauffeured cars. The slightly cramped rear of a fast coupe is big enough for a few children (the true sign of affluence in China.)
No other stats available, except that it comes with a Heads-Up Display and Bang & Olufsen Surround Sound. They should bring it in this red. Chinese love red.




































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