After the 1 series, BMW pretty much committed themselves to the smallest car, because it was the smallest number, they were going to make under the BMW marque. Or did they? You see, there is actually another number lower than 1 and BMW plan to release a series of cars based on that number. Now we’ve known this for some time, but Car-Chat.info put forward a very real scenario. Since the 0 series will be smaller than the 1 series, that means it will go head to head with BMW’s other marque, the Mini. Now, one could be optimistic and say that 2 cars under different brands could grab a bigger slice of the market or, one could be realistic and say that cannibalisation is afoot. BMW aren’t stupid, which brings forward the very real possibility that BMW could phase out the Mini brand. At top production rates, Mini produce 240000 vehicles a year. That’s niche levels. And who wouldn’t want a BMW badge instead of a Mini? Yes, there may be a few “Italian Job” fans upset and a couple of “Germans kill iconic brand” headlines in the UK gutter press, but when you think about it, it kind of makes sense. At least as long as a front-wheel drive BMW doesn’t strike you as too blasphemous (and BMW doesn’t seem to have a problem crossing that Rubicon). So now TTAC posits a question to the B&B: Does the world really need Mini? Are we hanging onto a brand which doesn’t fit viably in the today’s market?  Or is an FWD BMW the real mistake?

Autocar confirms that BMW has green-lighted a “MINI by Rolls-Royce,” featuring a “totally individual, coachbuilt” interiors finished at Rolls’ Goodwood plant. The Aston Martin Cygnet and Abarth 695 Tributo Ferrari have been put on notice… as have the marketing geniuses who thought they were good ideas. At least Rolls-trimmed MINIs have good precedent.

Think the new Z4 is a bloated boulevard cruiser unworthy of the roadster-implying Z badge? We’d tend to agree. Which is why we were chuffed to see renderings of a possible BMW 1 Series-based Z2 roadster in the most recent Auto Motor und Sport (print edition). Several Einser engines will be available say AM und S, up to and including the 306 hp 135i engine. BMW M division boss Kay Segler even hints that an M car based on the 1 series is in the works. This roadster seems like as good a variant as any for the treatment.

“You’re going to see it of course in the 3 Series,” BMW’s Tom Baloga tells Inside Line, “and the 5 Series is a good possibility. If the performance [of such an engine] is sufficient in the X3, U.S. customers would likely accept it in the X5 as well.” The “it” he’s referring to is BMW’s two liter turbodiesel engine, which BMW hopes will soon make up 10 to 20 percent of its engine mix in the US. And the Bavarians aren’t bringing the diesel four over for mere miserly mileage alone. “We would be focusing to make sure we get the performance that people expect without squeezing every last mile per gallon out of it,” Baloga says. “I don’t think we would ever consciously look at [the VW Jetta TDI’s] numbers and say ‘we have to beat that.'”
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“China is a global driver of growth in the automotive market,” said Friedrich Eichiner, CFO of the BMW Group. “China will play a major role in the global automotive business, in the development of future technologies.” Then he signed off on a major expansion project. Together with joint venture partner Brilliance, BMW will be able to produce 175,000 Made in China BMWs, up from 30,000 units currently.
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Forget the rice paddies and straw hats. Think Autobahn, and a testosterone-driven car on your tail, with his (it’s always a he) brights on. China is Bimmer country. The robust sales of BMW in China over the first nine months of the year made the Middle Kingdom the fourth-largest market for the Bavarian maker, Bloomberg reports.

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For more pics of the new 2011 BMW 5-Series caught in the desert, jump on over to automotivetraveler.com.

The vocabulary used to classify hybrid drivetrains has been lagging considerably behind new developments, as Wikipedia’s article on the matter proves. The old parallel, serial, mild and plug-in hybrid categories do little to illuminate public understanding of the underlying technology, and much to confuse it. Enter the BYD Dual-Mode, VW “Twindrive” and, now, the AVL “Turbohybrid”. With cooperation from BMW, Bosch and LuK, AVL has developed a mild-ish hybrid drivetrain. The consortium claims it’s cheaper and more fun to drive than a “full hybrid” while offering nearly the same efficiency. Care to deep dive?

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An overview of what happened in other parts of the world while you were in bed. TTAC provides round-the-clock coverage of everything that has wheels. Or has its wheels coming off. WAS is being filed from Tokyo this week.

India‘s car sales up: Just like neighbor China, India reports rising cars sales for January. Most car companies registered positive sales despite the withdrawal of price rebate schemes, India’s Economic Times reports. Tata Motors continued its negative run, with its passenger vehicle sales declining by 9 percent.

Toyota losses spreading: Toyota’s parts arm Denso and four other Toyota Motor Corp. affiliates are expected to suffer group net losses for the year ending March 31 as the automaker’s drastic output reductions battered businesses along the supply chain, the Nikkei [sub] writes.

Hitachi lowers volume of auto biz: Hitachi considers cutting in half the number of 85 marketing and production sites handling automobile-related equipment, the Nikkei [sub] says. Hitachi group company Clarion has already decided to close a factory in Hitachinaka around the end of 2010 and keep just one domestic factory open. In the US, where Hitachi operates Hitachi Automotive Products (USA) Inc. in the state of Kentucky and three other production bases, two locations may be closed.

Mazda sees red: Mazda expects its first loss in eight years for this fiscal year due to damage sustained from a strong yen and a sharp downturn in consumer sentiment, the Nikkei [sub] reports. The Hiroshima-based company now expects a net loss of ¥13 billion for the current fiscal year through March, compared with its previous forecast for a ¥50 billion profit.

Ford moving to China: Ford Motor Company’s Asia Pacific and Africa region headquarters, will be moving from Bangkok to China, Gasgoo reports. Bangkok will continue to serve as Ford’s ASEAN regional headquarters. In 2004, Volkswagen AG and General Motors relocated their Asia Pacific regional headquarters to China.

Small getting bigger and bigger: Underscoring China’s move from big to small, SAIC-GM-Wuling, a Chinese venture of GM and leading manufacturer of mini-trucks and mini-vans in China, reported all-time high sales of 75,168 units in January, Gasgoo writes. The record sales were largely on the strength of Wuling Sunshine, which remained the best-selling model and saw its sales volume hit 1.4 million units by the end of January 2008.

Not a good start for Deutschland: Germans bought 14.2 percent fewer cars in January 09  than in January 08.  Saab (-60.7 percent), Chrysler (-53 percent), Land Rover (-51.9 percent), Nissan (-51.1 percent), Jaguar (-31 percent), Skoda (-30.7 percent), Mercedes (-30 percent), Porsche (-24.7 percent) and Opel (-22.7 percent) were the big January losers in Germany’s car market, Automobilwoche [sub] reports.  Ford sold 25.9 percent more. Smaller importers such as Hyundai (+50.8 percent), Mazda (+27.2 percent) and Lancia (+13.7 percent) gained. The trend goes from big to small.

Out with a Bangle: After 17 years with BMW, U.S.-born Christopher Bangle resigns as chief designer of the BMW Group. The Bavarians go Dutch with Adrian van Hooydon. According to Reuters, Chris Bangle is “one of the most well-known and controversial people in the auto industry.” Bangle was the object of multiple online petitions calling for his sacking. After his 2002 redesign of the 7 Series sedan, the vehicle was voted one of the 50 worst cars of all times by Time magazine, along with such other infamous models as the 2001 Pontiac Aztek and the 1998 Fiat Multipla.

The fact that BMW’s sales are down compared to January of last year should come as no surprise. These aren’t just cars, they’re luxury goods. What’s significant is the breakdown of model sales. The 3-Series and X5 sold 5471 units combined—44% of BMW’s entire sales for the month of January. Add in the 2596 units of 5-Series sold and between those three models (3, 5, X5) you have twice as many cars as the rest of BMW’s lineup combined. To wit: the 1-Series sold 716, the BMW Z4 roadster and coupe sold 45 units (down from 363 last January), the putrid X6 managed only 266 sales and the spine-crunching X3 registered 394 sales. And then there are the 6-Series (304 sold) and the 7-Series at a whopping 23 units. The explanation is that the next-generation 7-Series hits BMW dealers in a few months; same for the next-gen Z4. It’s not all bad news for BMW though—the M sub-brand had a record year in 2008, with its sales rising 50% over 2007. Dealers report that the boost in sales came from offering to throw in a free tub of hair gel with each sale.

As reported here, Daimler AG plans to increase its sourcing of automotive components from China nearly eight-fold within four years. The luxury car maker will buy $3.25b worth of car components per year in China. Now, BMW is itching to get in on the act. Not that BMW is new to buying parts in China, they have done that for years, mostly unbeknown to their well-heeled customers. BMW and Daimler are in talks to create a huge buying co-op. They want to create critical mass, and drop the bomb on their Chinese suppliers, the German Handelsblatt reports. By concentrating their buying power, Beemer and Benz intend to save €350m per year, in discounts alone. To assuage their American clientele, they say that they will also extend the stingy hand of their allied purchasing departments to parts suppliers in the U.S.A. However, with the dollar high and U.S. parts manufactures dead, or on the brink of extinction, the BMW/Mercedes buying axis is squarely targeted at China.  The “deeper discounts” news from Deutschland already has Chinese parts makers atwitter and alarmed. Here is why ….

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