Ford Motor Company is finally challenging Geely Holding Group’s trademark application for the Lynk & Co automotive moniker. We’ve been waiting on this one for a while and are a little curious as to why it took Ford so long to realize the Geely-backed brand sounded so similar to Lincoln Motor Company.

While Chinese manufacturers enjoy a rich history of borrowing designs and names from competing automakers, the brunt of their more brazen attempts at thievery exist in the past — probably because they traditionally end up in court. Geely also has the benefit of plausible deniability since the Lynk name is supposed to hint at the vehicle’s unparalleled level of connectivity. It would be reasonable to assume this was a big coincidence.

Still, even if that is the case, nothing is going to halt the corporate litigation train now that it has left Ford Station. (Read More…)