Tag: Branding

By on April 25, 2011

Ever since Bertel showed us the newest version of the Buick GL8 minivan, with its “Business Concept”-inspired design and executive airport shuttle mission, we’ve been curious about the chances of it coming to the US. After all, GM hasn’t sold a minivan in the US since the Uplander died in 2009, a far cry from the 336,000-odd minivans The General sold in America just ten years before. But when we asked our Best and Brightest if Buick could use a minivan, the response was a fairly resounding “no.” One particularly uncharitable soul even suggested that we were trying to goad GM into making a mistake in order to have something to bash them for. But, as it turns out, GM’s US execs didn’t need to be goaded at all to consider bringing the GL8 to the US market. GM China boss Kevin Wales tells Reuters [via the Baltimore Sun] that

They’ve looked at it on and off as long as I’ve been out here. They’ve made a fundamental decision that says demand for that type of product’s not strong enough. We say that’s fine. We’ll just keep selling out here.”

(Read More…)

By on April 21, 2011

The Swedish National Debt Office has approved Saab’s deal to sell property to its Russian backer, Vladimir Antonov, but the Swedish firm is still waiting on approval of the deal from the European Investment Bank. Saab’s production operations have been shut down for two weeks, since the automaker began having trouble paying its suppliers. The EIB says its must simply review the deal, which would include the sale of Saab’s property to an Antonov-owned bank as well as the release of the remainder of Saab’s EIB loan, although GM gets to review the deal as well before it goes through according to thelocal.se. And since GM has long opposed Antonov taking a large share of Saab, which owns rights to some of its latest technology, Saab is reportedly also talking to several Chinese firms about partnerships that could save the struggling automaker.

(Read More…)

By on April 20, 2011

The joint Subaru-Toyota “FT-86” has been hyped for some time now as a modern-day AE86, a car with which Akio Toyoda hopes to recapture the “splendid flavor” of driving excitement that has been missing from Toyotas for some time. An affordable halo, in other words, which reconnects Toyota to the youthful enthusiasm of young men in search of rear-drive antics. And since it’s facing an aging demographic, that’s not a bad idea for the Toyota brand. Unfortunately, the latest look at the Toyobaru’s evolving styling is being shown in New York as a Scion, the brand that exists to prove that the Toyota brand can’t be youthful and exciting (and which just got a new sports coupe).

I’ve been on the record as a Scion-basher for some time, so I won’t beat a dead horse here… but if the FT-86 is supposed to be a halo for Toyota, it can’t just be shuffled off to the Scion ghetto. The car will probably sell regardless of the badge it ends up wearing, but the Toyota brand needs this enthusiasm investment, and Scion just needs to die.

By on April 18, 2011

Billed as a concept that

introduces the development direction for Buick’s future SUV products for the market,

the Chinese-designed Envision is the first look at future Buick design since the Buick Business from two years ago. But whereas the Business Concept pointed the way towards a funkily distinctive Buick aesthetic and product sensibility (if anyone should reinvent the minivan, shouldn’t it be Buick?), the Envision concept is an anonymously internationalist crossover. GM’s presser claims the Envision “merges Buick’s global design language with Chinese aesthetics,” but next to Buick’s previous Chinese-designed masterpieces of contemporary “American-style” design like the Business, Invicta and Riviera concepts, it offers little to identify it as a Buick. In fact, it seems more like a tribute to the Hyundai Tucson, which itself is something of an homage to Ford’s Kinetic Design. Perhaps Buick’s designers are trying to signal the fact that, in the future, all crossovers will look exactly the same.

By on April 18, 2011

Perhaps one of the biggest disappointments in the much-hyped world of electric vehicles is the fact that no major OEM has committed to proving their battery-powered cars in the crucible of competitive racing. But it seems that this crucial oversight is being addressed by Nissan, which is unveiling a race-spec Nissan Leaf NISMO RC, aimed at pushing the electric racing world forward while proving that green isn’t synonymous with dull. Nissan’s presser explains:

“Combining the talents of NISMO, Nissan’s world renowned motorsports group, and engineers behind some of the company’s Super GT and FIA GT1 race teams, the Nissan LEAF NISMO RC will serve as a rolling laboratory for the accelerated development of EV and aerodynamic systems, as well as a platform for the development of new green motorsports series,” said Carlos Tavares, chairman, Nissan Americas.

The new electric race vehicle will likely make a series of special demonstration appearances at various motorsports venues in 2011, with the company exploring pioneer zero emission competition spec series in future years.

The shorter, lower, lighter racing Leaf has the same battery pack as the production version, but shifts the drivetrain to a mid-mounted position, driving the rear wheels. Early testing points to a 0-60 time of around 6.85 seconds and a top speed of 93 MPH. Nissan’s not announcing any details of the hinted-at racing series, but we’ll definitely be keeping an eye out for the first manufacturer-backed EV racing effort.

By on April 18, 2011

Our man in Brazil has been sharing his love of the Citroen DS line of late, and in the process he’s managed to coax more than a few fans of Citroen’s funky “anti-retro” experiment out of the closet. Of course, the Citroen love has also drawn out a few detractors, who criticize the DS line’s out-there looks, the brand’s weak links to the glorious DS past, or the overall Frenchness of the whole thing. And with the latest installment in Citroen’s ongoing love note to French automotive savoire faire, the DS5, Citroen isn’t shying away from the controversy. Just introduced in Shanghai, the DS5 is funkier, freakier and, well, Frencher than ever, all while bringing the DS line into its most practical application to date. And with Peugeot’s diesel-hybrid drivetrain in which the rear wheels are driven electrically (lowering drivetrain complexity and weight), the DS5 even has a hint of the old-school Citroen creativity in its engineering. Fans of the French car, it’s time to let your freak flags fly.

By on April 15, 2011

Buick has gone back to China in order to find the way forward… and based on these renderings of the soon-to-be-launched Envision Concept, their designers have been spending some time with Mazda’s “Japanese Alfa Romeo”-focused stylists. Which is an interesting state of affairs: When Buick’s US managers lost their way, GM’s Chinese staff rediscovered the essence of the brand in designs like the Riviera and Invicta concepts. Now, it seems that Buick’s Chinese stylists may be starting to lose the plot, turning out this effort that looks like it could carry nearly any auto brand in existence. Is it time to bring Buick design back home?

By on April 13, 2011

Is imitation the sincerest form of flattery? Nobody told the Germans, who seem to be growing weary of China’s ceaseless automotive design flattery. “The Copy-Shop is open again” grumbles AutoBild, of the Emgrand EC6-RV, which marks the second obvious Chinese MINI clone here’s the first) in the last several years. At least Emgrand’s parent company Geely isn’t ripping off its joint venture partner… but then, didn’t Geely buy Volvo so it wouldn’t have to rip off Western brands? Old habits must die hard…

By on April 13, 2011

Hey you, you’re an “auto enthusiast,” right? You care about the “driving experience, yes”? Good, name a top-20 global automaker that sells one brand of cars globally, marketed specifically to enthusiasts.

Take your time answering, but there’s only one… and it has something very serious to say to you.
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By on April 13, 2011

Ford’s Lincoln turnaround continues to be a hot topic for industry watchers who have a hard time squaring the success of the Ford brand with the weak performance of Ford’s luxury efforts. Thus far, the X-factor is Lincoln’s product, which has for too long consisted of little more than tarted-up Fords without any of the the unique attributes that drive luxury brand aspiration. So, what does the future hold for Lincoln’s product plans? According to FordInsideNews, the answer is as predictable as it is troubling: Global C-Platform. That’s right, Lincoln’s future is based on the same platform as the future of the Ford brand.

(Read More…)

By on April 13, 2011

Typically, when a focused, well-branded company like BMW buys storied brands and then tries to combine them, the results are less than ideal for all involved. Thus far, BMW had actually been doing a fantastic job with its MINI and Rolls-Royce franchises, expanding into new niches while revitalizing potent brands with high-quality products. But putting the two together? It’s not clear how many buyers will line up for this Rolls-fettled MINI Goodwood (price estimated as high as £50,000), but at least the thing has good historical precedent in the Peter Sellers Mini-Rolls. And compared to some of the modern attempts to create premium city cars (hello Aston Cygnet), that makes this über-priced MINI-mashup something more than a mere cynical play for profits and C02 emission average reductions. In fact, it’s something of a tribute to BMW’s stewardship of two brands that could well have been botched over the past decade or so. Hit the jump for details on the Mini Goodwood’s posh appointments.

(Read More…)

By on April 12, 2011

Lexus’s GS-series of sports sedans has been a perennial sales dog for years now, winning Toyota’s luxury brand few converts from its 5-Series, E-Class and A6 competition. In fact, it’s a testament to Lexus’s successes in building unconventional luxury niches with the RX and ES lines that it’s been able to become a major US market luxury brand without a popular full-sized luxury sedan. But with luxury sales competition heating up under pressure from BMW and Audi, it’s clear that Lexus isn’t willing to let the GS’s underachievement continue unaddressed.

(Read More…)

By on April 12, 2011

Exactly a week ago, Fiat said it would up its stake in Chrysler “within weeks,” and according to the Detroit News, the deed is now done. Having earned 5% of Chrysler’s equity by building a FIRE-family engine in the US (for use in the Mexico-built Fiat 500), Chrysler had to confirm that it has brought in $1.5b in non-NAFTA foreign revenue, and (according to Chrysler’s LLC agreement [PDF])

[execute] one or more franchise agreements covering in the aggregate at least ninety percent (90%) of the total Fiat Group Automobiles S.p.A. dealers in Latin America pursuant to which such dealers will carry Company products

in order to bring its stake up from 25% to 30%. We already know that Fiat will achieve this goal by rebadging Chrysler vehicles as Fiats for Latin American markets, a move that is technically compliant with the letter (if not the spirit) of the LLC agreement. But, it turns out that Fiat still had to get the Treasury to amend its agreement in order to bend the rules just a little bit more.

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By on April 11, 2011

Ford Motor Company has benefited immensely from its investments in its Blue Oval Brand, improving sales and profits, while wrapping its entire operations in an aura of invulnerability. But underneath all the Ford-branded success lies a problem that, more often than not, has been conveniently swept under the rug: Ford’s luxury offerings are in chaos. The last time we checked in on Lincoln, Ford was trying to convince dealers that Lincoln’s future product would be competitive in the tough luxury market… without disclosing any details that might give salesmen hope that future Lincolns will be something other than an obviously tarted-up Ford. But as tough a sell as that is, Lincoln’s dealers seem to be even more worried about the more prosaic elements of Ford’s luxury brand turnaround…

(Read More…)

By on April 11, 2011

Saab ended last week with “no solution in sight,” but after a busy weekend it seems that the Swedish brand has found a way to keep rage, raging against the dying of the light. Bloomberg reports that

The Swedish government has agreed to let Saab free up collateral now used to back the EIB loan, of which Saab so far has drawn 217 million euros, the people said. The freed-up collateral allows Saab to sell property to Antonov’s company. The property to be sold would include at least parts of Saab’s factory in Trollhaettan in southwestern Sweden, where the carmaker is based.

Saab (technically still called Spyker Cars) also recently sold its Spyker sportscar business to Antonov who continues to be the only major investor involved in Saab and its ongoing rescue. And though Antonov continues to be happy to pour his money into the firm, it’s not as simple as just writing a check: Antonov keeps offering support and governments keep shooting them down. Where’s the private capital love?

(Read More…)

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