The other day, I walk (don’t ask why and what for) through Tokyo’s red-light district, known to connoisseurs as Kabukicho, and I spot some HUMMERs curbside. HUMMERs are not new to the neighborhood. In Japan, HUMMERs used to be popular with certain groups, known as the Yakuza, who also frequent Kabukicho.
However, they had H2s, not the HUMMERs I saw. (Read More…)
Chinese media has written for a while that Volkswagen and its Shanghai joint venture with SAIC will do a new “Chinese” brand called “Tianyue” by the Chinese, or “Tantus” by the longnoses. Only Carnewschina did some research and tells us what those names really mean. Careful, do not read on if you are offended by “mature” content, or could be fired for reading such. (Read More…)
There is nothing wrong with updating the logo of a car company once in a while. At Volkswagen, we did it about once every twelve years, to the joy and enrichment of corporate design houses and makers of backlit signage. But did you ever notice that the Volkswagen logo changed? You are not supposed to. The holy grail of logo updating is doing it while the world remains oblivious and thinks it’s the old one.
Jaguar blew that bigtime, says the branding blog BRAND NEW. Boy, did that logo update ever get noticed. (Read More…)
The massive wave of recalls that brought some 9 million Toyotas back to the dealers, amidst a frenzied coverage by a sometimes hysteric media, did less damage to the brand than imagined. A study from North Carolina State University shows that Toyota’s safety-related recalls that began in 2009 had little to no impact on how consumers perceived the brand. (Read More…)
Welcome to Marketing 101. Today: Brand loyalty.
Polk finally gives an answer to a question that had given mankind sleepless nights, for als long as since the invention of the wheel: Why do customers stay loyal to their car brand? Really: Why in God’s name? Truth be told, Polk only asked why owners of luxury vehicles return to their dealer to buy again. Instead of, say, emigrating to North Korea. Or joining the witness protection program. The study produced shocking revelations. (Read More…)
Tesla is one of the ten highest rated car brands in America, says the Consumer Reports 2012 Car-Brand Perception Survey. Is that a good thing? Marketers are troubled by this development. The trouble is not that a newcomer like Tesla is rated so highly.
Overall, the halos of the top brands are fading fast. (Read More…)
The next Ford Fusion is set to debut at next week’s North American International Auto Show, and while details are still embargoed, the blokes at Auto Express have given us a preview of the next Mondeo. Which is essentially the next Fusion.
It wasn’t our intention to inundate you with Buick stories, but sometimes the improbable occurs. Buick has been slowly revealing their new Encore crossover via their Facebook page, and we’ve now been treated to 3 out of 4 photos – enough to discern what the vehicle really looks like (pretty close to what Ed’s photo revealed).
Once upon a time, the Dodge brand was brimming with pride. In the mid-to-late 1990s, Dodge had it all: affordable compacts, big front-drive cruisers, the hottest trucks on the market, and of course, the Viper. And when the times were good, all of those part melded into one brash, exciting, quintessentially American brand. From Neons and Intrepids, from Rams to Vipers, Dodge could do it all, as long as “it all” included a healthy dash of in-your-face attitude. But over the years, as Dodge’s shining moment faded into memory, the brand has managed to become both less viscerally appealing and less well-rounded. And when Fiat’s leadership stripped Dodge of the Ram “brand,” shucked its designs of their truckish cues, and repositioned Dodge as a more “youthful” and “refined” sporting brand, it seemed as if Dodge as we knew it was dying. Since hearing of Fiat’s plans to bring Alfa stateside, and with Dodge appearing to have lost out in brand alignment product battles, we’ve been wondering for some time now if Dodge isn’t headed out to pasture. Now there’s even more evidence that Dodge is being hollowed out en route to replacement with Alfa, as Automotive News [sub] reports
Absent from the redesigned SRT Viper will be the name Dodge… Viper has been linked to Dodge since the Dodge Viper RT/10 concept debuted in 1989. The first Dodge Viper SRT-10 went on sale in 1992, and over the years 28,056 Vipers were produced, according to Chrysler.
Not any more. Essentially, SRT becomes a brand with its own vehicle, in this case the SRT Viper.
That’s right, Dodge won’t have a Viper or a Ram (or, more prosaically, an Avenger or Caravan). Some might argue that, absent these components, the Dodge name doesn’t mean much of anything anymore. Certainly it doesn’t seem that Dodge can have a particularly bright future without any links to its last moment of glory.
(Read More…)
Lotus is one of those brands that every auto enthusiast loved to lionize, despite (or possibly because of) the fact that it hasn’t made a profit for its owner, Proton, in 15 years. But now things are changing. Lotus itself is in the midst of a makeover, seeking to transition from niche sports- and track-car company to a Ferrari and Porsche-rivaling aspirational brand. Meanwhile, back in Malaysia, its owner, Proton, is undergoing a few changes itself. Having been founded as a state-backed business, Proton may soon be privatized, reports Bloomberg. And as a result, Protons private investors could push for a quick divestment of the firm’s Lotus holdings. One such investor, Gan Eng Peng of HwangDBS Investment Management, tells Bloomberg
It will make sense for them to sell it. Proton and Lotus are not a good fit. They are in different market segments, both in terms of geography and product.
To be clear, we aren’t talking about the next brand to linger on long past its kill-by date, pitting the brand loyalty of its fans against common sense for an agonizing eternity. No, now that Saab is dead and its warranty coverage has been suspended [per Automotive News [sub]], Saabophiles need an alternative. TTAC commenter Pig_Iron writes:
Now that SAAB is gone, who is the new SAAB? By that I mean, who makes the best winter handling front driver in coupe, sedan and wagon avail with man trans?
Your pal,
Pig_Iron
My answer: Buick’s Regal. It’s a rebadged Opel, available in several states of turbo tune, it’s got a distinctively European feel inside (firm seats, dark cockpit), and a fine-handling front-drive chassis. What more could you want from a Saab? On the other hand, what Saabista is going to buy from GM now that The General has cruelly slain mercifully euthanized their beloved brand [PDF on the definitive causes of death here]? So, if GM is out… possibly some kind of Volvo? An Audi? What say you, Best And Brightest?
TTAC has long been bearish on the Scion brand, and in a lot of ways, Toyota’s global tri-branding strategy with its new “86” sportscar (Toyota, Subaru and Scion versions are being sold) highlights how Toyota has lost its branding focus. On the other hand, the FR-S, Scion’s version of the 86, is by far the most compelling product that brand has offered… well, possibly ever (OK, since the Mk1 xB). If I were king of Toyota, I’d probably still kill off Scion and sell the 86 as a Celica in the US… after all, how much sense does it make to have two sporty coupes at Scion and none for the Toyota brand? But if Scion follows the FR-S up with a new truly compact pickup co-developed with Daihatsu, as has been rumored, I’d be willing to concede that Scion has a place in the market. After all, truly unique, funky vehicles justified Scion’s existence in the first place, before a watered-down second generation of products killed that positioning (and Scion’s sales). With the FR-S, Scion seems to be heading back towards focused and freaky niche confections… let’s hope it continues to return to those roots.
A TTAC tipster sent us a Teknikens Värld interview with Saab’s long-suffering would-be rescuer, Victor Muller, in which the eternal Saabtimist seems ready to admit defeat. In essence, he admits that GM is unlikely to ever approve a plan involving Chinese firms, that the Chinese firms are throwing “money into a black hole” and that all the previous plans are off the table. Of course, Muller does seem to think that some kind of rescue may yet be possible, but he admits
If I doze off Saab would disappear in an instant
If Muller is losing faith, and doesn’t even have a hairbrained scenario to hype, it seems that the end may well be near. But then, the whole rescue of Saab is beginning to be eclipsed by questions about Muller’s erstwhile partner, Vladimir Antonov, who was recently bailed out of British jail, where he was being held on charges of embezzlement and document forgery. But first, to the Muller interview…
Blue car but no blue oval.
Wintertime is coming, mama, the windows are filled with frost. So I went over to the nearby strip mall to get some thermal underwear. That doesn’t rhyme even half as well as Dylan’s most forced rhymes, but it’s really what happened. There’s a C.W. Price store in the mall. It used to be a location of the A.J. Wright chain that went under, and from the looks of things, all they needed to change were the signs. C.W. Price carries pretty much the same overstocked and distressed merchandise as A.J. Wright. Not quite as depressing as shopping at Big Lots but definitely not the Somerset Collection. While I was at the store of course I had to check out the cheap R/C cars that they had on sale for $6.99 and $7.99 with the other Christmas toys. At first glance they looked like Ferraris, Lamborghinis, Bugattis and Ford GTs. Actually, at second and third glance they still looked like those cars, scale models accurate down to the Veyron’s distinctive black hood, horseshoe Bugatti grille and exposed mid-mounted W16 engine.
Chrysler’s latest “Imported From Detroit” ad, which seems to be trying to convince itself to “see it through,” continues the brand’s recent tradition of associating itself (perhaps a bit too closely) with the trials and tribulations of the city of Detroit. That approach, like the 300 itself, might play well in parts of the US market… but Chrysler needs its cars (and ads) to do more. Imagine how this ad might go over in Berlin or Milan, and you might catch a glimpse of Chrysler’s larger challenge: making its cars relevant globally as both Chryslers and Lancias.
(Read More…)
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