After climbing to a five-year high in 2013, sales at Fiat Chrysler Automobiles’ Dodge brand fell 4 percent in calendar year 2014 and a further 10 percent in 2015.

So when TTAC columnist Bark M. tweeted a Dodge marketing tagline — “Fastest Growing American Performance Brand” — my confusion, doubt and skepticism were kindled.

Bark heard the tagline in a radio ad, which unfortunately isn’t Googleable. However, he swiftly supplied a link to this 2016 Dodge brochure in which the following claim is made: “The Dodge brand may have started from humble beginnings, but it is now the fastest-growing performance brand.^[1]*”

Seriously? Let’s look into it. (Read More…)

News that Chrysler will be offering their brochures in Spanish as well as English piqued my curiosity. In Canada, auto makers have English and French brochures due to our official language policy. But is the practice of offering brochures in Spanish a common one in America?

I’d assume that doing so might be a way to reach out to a significant demographic, but since it’s not an official language like French is up here, it’s a different story.