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By
Steph Willems on June 4, 2020

To say there’s a groundswell of enthusiasm for the returning Ford Bronco would be an understatement. Bronco diehards have been champing at the bit for a taste of the resurrected model, which saw its debut and production start delayed by the industry-wide coronavirus shutdown. Hell, a low-mileage, four-speed ’79 example just sold for $64,500 on Bring a Trailer.
On Thursday, Ford revealed the off-roader will drop its camouflage next month. (Read More…)
By
Tim Healey on April 16, 2020

The upcoming Ford Bronco and its baby sibling, Bronco Sport, have been inspiring a lot of dreaming around these parts.
We’re even dreaming of a Bronco that dances.
No, that’s not a quarantine-inspired fever dream. It’s inspired by a new report from Motor1 that suggests that the next Bronco will, indeed, be able to two-step. So to speak.
(Read More…)
By
Steph Willems on March 13, 2020

The most anticipated new vehicle launch of 2020 will not go ahead as planned. Not unexpectedly, the debut of the (very) long awaited Ford Bronco, expected in the middle of next week, is now on the back burner.
Ford made the announcement Friday morning amid a rapidly growing crackdown on public gatherings and other measures aimed at halting the spread of COVID-19. (Read More…)
By
Steph Willems on March 9, 2020

Not content to just reveal the upcoming Ford Bronco Sport and be done with it, the shadowy denizens of Deepest Darkest Internet decided to spring an even bigger surprise on us today: the actual 2021 Bronco.
Body-on-frame and sporting a removable roof, the returning Bronco will be offered with two or four doors and a brace of turbocharged engines. (Read More…)
By
Steph Willems on February 17, 2020

Dealers privy to Ford’s launch plans claim the coming of spring will bring about the reveal of two Bronco-badged vehicles. One of those public debuts is the moment Blue Oval aficionados have waited decades for.
According to dealers who spoke to Automotive News in the wake of last weekend’s NADA Show in Las Vegas, Ford plans to reveal the Bronco and lookalike unibody Bronco Sport in March and April, respectively, assigning the two nameplates a considerable amount of projected volume. (Read More…)
By
Tim Healey on November 14, 2019

It was 3 o’clock in the afternoon, Las Vegas time, when the pretense of politeness wore off.
Feeling punch drunk, and perhaps ready to throw an actual punch, after five hours of walking all over the Las Vegas Convention Center while attending the Specialty Equipment Market Association (SEMA) show, I whipped out my phone for a pic of a stanced Nissan or Porsche or whatever (I don’t remember) and bumped into another person doing the same. The look we exchanged is the kind of look two strangers share in a movie scene – the look that precedes a bar fight or street rumble.
Hours earlier, we’d have both smiled and said “sorry”, but the day was clearly wearing on all involved. We grumbled and grunted some sort of acknowledgment that may or may not have been apologetic, and moved on.
(Read More…)
By
Chad Kirchner on November 4, 2019

Ford has a history of testing its latest Ford Performance products in motosports. For the off-roaders, like the Raptor, that meant building one to race in events like the SCORE Baja 1000. A new Ford Bronco is coming, and the company plans to test it by running this year’s Baja 1000. In doing so, the company is telling us more than we ever knew about the upcoming vehicle.
The Bronco R prototype seen here is based on what will ultimately be the production-spec Bronco. The engine and transmission? Production. The T6 platform that underpins the Ranger? Production. Even the front badge will likely be production, minus the red R signifying the racing version. (Read More…)
By
Steph Willems on November 1, 2019

We haven’t done one of these in a long time, but a poke from our good friend Matthew Guy alerted us to a new product offered by Ford Motor Company.
One with RPMs that max out at 78.
Not since the Blue Oval convinced Dr. Pepper to introduce a 15-can cola pack to satisfy the Expedition’s obscene cupholder count has this writer been so rattled by a non-automotive automotive product. If you’re a Bronco lover, get that Starship LP out of storage. (Read More…)
By
Steph Willems on November 1, 2019

It’s been a long hibernation for the Bronco nameplate, but fans of Ford Motor Company’s midsize off-roader don’t have all that long to wait before laying their eyes on the resurrected model.
Ford has announced the public will get its first glimpse of the reborn Bronco next spring. (Read More…)
By
Steph Willems on October 25, 2019

Y’all excited about Bronco? Seems a few of you are, rushing rapturously to the computer every time a Blue Oval patent appears for an innovative removable top. The Bronco is indeed on the way, and with it a wide range of configurations and trims.
Joining it is a model born of a galaxy-brain moment at the Glass House: an Escape that’s not an Escape (but is). Yes, next year is shaping up to be a big one for the automaker, so let’s look at what we know about product timing and what words you’ll see emblazoned on fenders and liftgates/tailgates. (Read More…)
By
Matt Posky on August 2, 2019

The affectionately nicknamed “Baby Bronco” is due to debut later this year. Unfortunately, rather than being a pint-sized ORV, the vehicle is presumed to be a crossover sharing parts with the Escape and Focus. While none of us should have been shocked Ford would make this into a lifestyle vehicle, many held out hopes that the Diet Bronco would be more than a city car playing dress-up.
Confirmation that the auto would be unibody certainly took some of the wind out of its sails, but the model is still surrounded by intrigue. Most that stems from wondering exactly how capable the Bronco Jr. will be on a gnarly trail. The rest has to do with what Ford is actually going to call it, as nobody was positive it would hold onto the Bronco moniker. (Read More…)
By
Chad Kirchner on July 16, 2019

An all-new Ford Bronco is going to make its way back to dealerships sometime next year, and the speculation and hype around the next-generation off-roader is nearing feverish levels. Michigan Assembly builds the Ranger. It will also build the Bronco. But that’s not the only pickup truck that will be coming from there.
Automobile is reporting that a Bronco pickup truck is to start production in July of 2024 and will compete directly with Jeep’s Gladiator. The company making the prediction, AutoForecast Solutions, said that design and engineering for the truck began shortly after the launch of the Gladiator.
Why 2024? According to another source, the Focus-based Ford Courier is on the way in 2021. The next-generation Ranger set to go on sale during that time. Ford also plans to launch a Ranger Raptor on the new platform. (Read More…)
By
Steph Willems on April 22, 2019

Buyers without the necessary cash (or need) to get into a Bronco next year will have an alternative choice — possibly one with a similar name.
While Ford’s upcoming compact unibody ute, underpinned by the same platform used by the 2020 Escape, has carried the “baby Bronco” moniker ever since Ford revealed the model’s development, the automaker might actually bestow a similar name on the retro-themed vehicle. (Read More…)
By
Matt Posky on March 25, 2019

Dealers got an early look at a prototype build of the upcoming Ford Bronco. Gathered in Palm Beach, FL at the behest of the automaker, dealers were asked to hand over their phones in order to avoid any leaks. Fortunately, their memories were sufficient in giving us a better idea as to what to expect come 2020.
While the event’s focus stayed on the Bronco and some of its more-interesting features, Ford also shared its plan to develop a family of off-road vehicles to complement the model. Introductory vehicles include the Bronco, its smaller counterpart, and a little unibody pickup to slot beneath the Ranger. (Read More…)
By
Matthew Guy on November 19, 2018

Here’s the thing: as readers and writers – and not CEOs held responsible for a raft of employees and shareholders – we can play armchair quarterback about product planning to our heart’s content.
Jeep is currently in the throes of selling their wares with the speed of proverbial hotcakes. Responding in kind is Ford, who is seemingly on the cusp of introducing a couple of Bronco rigs as Wrangler and Renegade fighters. Here’s the question for you – would GM make bank if they brought back Hummer?
(Read More…)
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