Buick is all about China, where the brand claims more than 5 percent market share.

Buick’s achievements in the United States, once storied, are now not nearly so impressive. Buick’s market share in America today is half what it was in 2002, after volume declined in eight of 14 years, tumbling from more than 430,000 sales 14 years ago to 223,055 last year.

This is part of the Buick story we told you yesterday. In touting record global sales as one of the planet’s fastest-growing volume brands, Buick’s General Motors parent company also made clear that the brand is achieving rapidly increased rates of sales because of the Chinese market, even though U.S. sales are declining, albeit marginally.

Following our managing editor’s press of the publish button, we almost immediately heard from Buick. (Read More…)

General Motors today fêted Buick as the planet’s fastest-growing volume automaker. Ignored in GM’s press release was the Buick brand’s declining volume in Buick’s home market.

As if we needed more evidence that North America is an increasingly unimportant component of Buick’s future plans — Buick is discontinuing the Verano, its most popular car model in the U.S. and the most popular Buick overall in Canada — GM revealed that Buick added more Chinese sales between January and June than the whole U.S. Buick division managed in toto. (Read More…)

“An old man turned ninety-eight,
He won the lottery and died the next day” – Alanis Morissette

General Motors’ Buick Verano didn’t make it to 98, but after turning the grand-old age of 5, the entry-level Buick sedan will join a congregation of defunct Buicks in Detroit’s vehicular graveyard. It would seem easy enough for the second-generation Verano to make its way over from China, where Buick is GM’s darling brand. In the interests of products that GM believes will produce higher U.S. volumes with superior margins, namely E-badged crossovers, the Verano’s North American days are over.

It’s not too difficult to understand why. In the United States, Buick reported 45,527 Verano sales in the model’s second full year, 2013. Just two years later, Verano volume in 2015 was down 30 percent from that peak. Buick is on track in 2016 to sell fewer than 27,000 Veranos in America. Sales of Buick’s more popular entry-level model, the Encore subcompact crossover, are up 21 percent this year. Already in 2016, through only five months, Buick has sold 30,330 Encores in the United States.

Yet north of the border, the Verano’s demise is indeed ironic. Just days before Automotive News revealed that GM would end the Verano’s North American run with an abbreviated 2017 model year, GM Canada revealed that Verano sales had risen to an all-time high in April. (Read More…)

Yesterday, we reported that the 2016 Buick Envision crossover, already on sale in the U.S. and Canada, arrived with no marketing to herald its appearance.

That may be true for the early sales period, but with more Envisions now arriving on lots, Buick says the automaker has a slow advertising ramp-up planned for the new model. (Read More…)

Raise your hands if you’ve seen a Buick Envision, or even heard someone mention it?

The Chinese-built crossover is now on sale in the U.S., but you’d be forgiven for not knowing that. Due to a case of odd timing, the model will see a short (and expensive) 2016 model year before all trim lines go on sale this fall as a 2017 model.

With no advertising to be found, it seems General Motors figured “Nah, we’ll tell them about it later.” (Read More…)

In 1979, the Riviera moved onto the front-wheel-drive Toronado/Eldorado platform, continuing the tradition of rococo Riviera personal luxury coupes that started back in 1963. This version of the Riviera was built through the 1985 model year, so we’re looking at the very last year of the V8 Riviera in this weathered Denver car. (Read More…)

It’s official. The little sedan that carried the entry-level luxury flag for Buick has fallen in battle.

Its assailant? The crossover, and changing consumer preferences.

General Motors sent a memo to Canadian dealers today stating the compact Verano sedan will cease production at the Orion Assembly plant in Michigan on Oct. 2016, according to a report in The Globe and Mail.

(Read More…)

The first name that comes to mind when anyone says “Buick two-door” could make a comeback.

General Motors wants to use the storied Riviera nameplate on a future vehicle, and it now has the trademark application to prove it, GM Authority reports. (Read More…)

On the heels of a stop sale order and subsequent rush to reprint Monroney stickers with correct EPA fuel economy ratings, General Motors is working on a plan to compensate buyers of the 2016 Chevrolet Traverse, GMC Acadia and Buick Enclave.

Seeking to smooth any ruffled feathers, GM expects to announce a plan to dealers and customers within the next seven days, according to Automotive News.

That assurance isn’t enough to placate some owners of the full-size crossover, as GM was slapped with a prospective class-action lawsuit on Tuesday. (Read More…)

The Verano, Buick’s four-year-old entry-level sedan based on the previous-generation Chevrolet Cruze, will join the Century, LeSabre, Park Avenue, Reatta, Riviera, Roadmaster, Skylark, and numerous other cars in Buick’s mass grave at the end of the 2017 model year (hopefully far, far away from Harley Earl’s resting place).

Automotive News reported yesterday that its GM sources say the Verano, while living on in China, won’t be renewed on this side of the Pacific. Verano volume tumbled 30 percent between its U.S. sales peak in 2013, the Verano’s second full year, and 2015. Buick is now generating nearly six in ten U.S. sales with just two crossovers, while the brand’s four car nameplates combined for a 3-percent drop during the first four months of 2016. That’s before Buick adds the Envision to the middle of its crossover lineup and before Buick kills off the entry-level car that generates more than one-third of the brand’s passenger car volume.

So, if it’s not too impertinent to ask, not too morbid or irreverent to inquire, how long before Buick discontinues its whole North American car division in a quest to become America’s crossover-ized answer to Land Rover? (Read More…)

Buick is poised to take the Verano behind the barn and vacate the compact car market in North America, according to sources familiar with the automaker’s plans.

The Verano’s dwindling sales share and the popularity of the automaker’s crossovers and SUVs is behind the decision to phase out the entry-level luxury compact, Automotive News reports. (Read More…)

After years of covering the automotive industry, I’m still amused by the enormous gulf between auto enthusiasts and “real people.” (I’m talking to you, B&B!) We get excited when Honda decides to offer a manual transmission in the V6 Accord, despite the tens of buyers who will come running for it, or General Motors’ confidence to sell the Chevrolet SS here at all. “Real people” like it when there’s a less expensive way to get into a BMW M product, as well as the ability to go into a showroom and walk out the same day with the same nameplate they know and trust.

A great example of this chasm/schism is the Buick Cascada. Here’s how we imagine the reaction of each affinity group:

Auto enthusiasts/press: “Buick’s decided to rebadge an aging Opel and try to pass it off in the United States as The New Thing in the segment abandoned by the Volkswagen Eos and Chrysler 200 convertible?”

Real people: “There’s a convertible Buick now?”

(Read More…)

If 1958 wasn’t the peak of automotive glitz and excess, it was damn close to it.

American automakers, emboldened by a never-ending postwar buying spree, heaped more chrome and new technology onto their models that year than ever before. Uplevel models — Lincoln, Buick and Olds, especially — were the worst offenders, somehow managing to make themselves look 1,000 pounds heavier than their tasteful ’57 predecessors. (Read More…)

Buick’s turbocharged, Chinese-made Envision crossover is landing on American shores in early summer, but the price could cause some buyers to rethink their purchase date.

Holding the title of being the first U.S. model manufactured in China, the Envision is already a two-year veteran of the overseas market. Americans are notoriously SUV-thirsty, so it was inevitable that the Envision would make its way here, loaded with a high level of standard equipment.

The starting MSRP for the 2016 Envision is $42,995 (all charges included), a figure that tops the range-leading Enclave, which starts at $39,065 (minus freight, destination and fees). (Read More…)

The Beijing Motor Show begins next week, but Buick couldn’t wait a minute longer.

At yesterday’s 2016 Buick Day event in Shanghai (was there a parade?), the automaker rolled out its LaCrosse Hybrid Electric Vehicle (HEV), a model tailor-made for the Chinese market.

China loves Buicks, and Buick loves them right back, so much so that the U.S. will get a Chinese-made model this fall. The LaCrosse HEV is part of General Motors’ plan to foist as many vehicles on China as possible. (Read More…)