After North America and China, we have other markets in our sights. Buick has no plans for Europe at this moment, but that could change.
GM’s Jim Federico spills possible plans for a Buick expansion to Auto Motor und Sport.
Categories:
Tag: Buick
Even more than the Cadillac SRX reviewed last week, the 2010 Buick LaCrosse reflects Bob Lutz’s influence at GM. Soon after assuming responsibility for the corporation’s new product development in 2001, Lutz deemed the styling of the original Buick LaCrosse, recently approved for production, unfit for sale. The car was sent back to the designers for late revisions to the front end, delaying its launch by over a year. But not much could be done so late in the process. What would the LaCrosse be like if Lutz could oversee its entire development? With redesigned and re-engineered 2010 Buick LaCrosse we now have an answer.
The new Buick Regal is aimed straight at Acura’s TSX… could this forthcoming Opel Astra Coupe be Buick’s answer to the late Acura Integra/RSX? GM has thus far refused to confirm any Astra-based Buicks besides a sedan that’s already being caught without camo in China. But if Buick is going compact, where should it draw the line? After all, the brand is anxious to attract young buyers… but does a compact coupe take Buick’s youth movement too far? And what do you call a Buick coupe that could fit under the hood of a classic Riviera? Rebadged Opels and younger buyers are a solid basis for a Buick revival, but cars like this one prove that Buick needs more than just a direction to head in: it needs a vision.
Taut. Trim. Modern. Sporty. Developed in Germany. Aimed at youthful enthusiasts. Stop me when it starts sounding like I’m describing a Buick.
Any minute, or at least by the end of the month, the Chinese government will reveal super-secret plans to throw serious subsidy money at clean energy cars. The plans have been so secret that the Chinese market from mild hybrids all the way to full plug-ins came to a standstill with everybody waiting for the government to dole out heavy cash. Of course, GM doesn’t want to stand on the sidelines of this bonanza. (Read More…)
At the Beijing Auto Show, they had a fine-looking and well-appointed Buick MPV, called the “Business Concept” (shown above.) I gave it no mention. After all, who cares about a concept MPV that will never see the light? Big mistake, Schmitt: It will see the light faster that I thought, namely by the end of the year.
Given what it’s been through over the last several decades, GM is lucky to have any hard-core fans left at all. And yet sites like GMinsidenews.com [full disclosure: GMI is owned by TTAC’s parent company, Vertical Scope] have thrived as havens of near-unadulterated GM pride, bankruptcy and bailout notwithstanding. So when true-believer sites like GMI run works subtitled GM Annual Feature “Deletions” Continue: 2011 shows that not all of Old GM’s habits are dead–yet, TTAC sits up and takes notice (as soon as we come sniffing around and find it, anyway). The piece opens:
Just the other day, we posted the product changes for every 2011 General Motors product in the United States. This has become an annual feature on GMI, as it is always interesting to see what tweaks or screw-ups GM is adding to the next model year. The main problem we find in the annual model year changeis is the practice of removing content from products. After glancing at the 2011 stuff, I was surprised to see “New GM” continuing the trend of deleting content.’
To be fair, the 2011 changes show fewer content “deletions” than previous model years; however the fact that any content is being entirely deleted from a product is almost laughable considering GM’s dire attempt to win back U.S. customers. Perhaps other OEM’s delete features as well (trust me, they do), but they also don’t have a perception problem to deal with. GM, you’re building great products now…stop deleting content off of them every year.
With Pontiac and Saturn gone, Buick must assume a larger role within General Motors. It must now seek to win over enthusiasts who would have previously bought Pontiacs and the import-intenders who previously bought Saturns. The first product to follow from this expanded mission: the new 2011 Buick Regal. The Regal began life as the Opel Insignia—it will even be imported from Germany for the first year—and was to be marketed in the United States as the second-generation Saturn Aura. But it has been available in China as the Buick Regal for over a year now, so putting the tri-shield on the grille isn’t entirely an afterthought. This isn’t even the first time Opel has manufactured a car for Buick dealers—this tie goes way back. Even so, is the Regal a plausible Buick?
Buick has confirmed long-standing rumors that it will offer a compact (Delta II) sedan (likely a rebadge of the Opel Astra) and a subcompact (Gamma II) MPV “in the near future,” reports the Detroit News.With the Regal launching this year, these two vehicles will create a Buick lineup with twice the options of its current three-car lineup. That current lineup competes in only two vehicle segments, whereas by 2013, Buick expects to compete in 47 percent of market segments with a lineup of vehicles that will all be newer than the Regal. In other words, if you think Buick’s problem is product, GM agrees with you… and it’s revamping the brand’s entire lineup over the next three years.
Maybe I’m showing my age here, but my definition of the term “younger” clearly doesn’t match that of The LA Times (though the age of the driver pictured is not given). And it’s not just the photo editor either… (Read More…)
For yet another month, GM’s sales [full April sales report in XLS format here, press release here] managed to be both promising and disappointing, depending on how you cut them. GM’s “core brands” were up 20 percent cumulatively, with Cadillac and Buick leading the way with 35.7 percent and 36.4 percent increases respectively (Chevy up 17.4 percent, GMC up 18.4 percent). And though GM is especially eager to boost sales numbers at its two premium brands, thanks to their low baseline sales, the solid percentage gains resulted in surprisingly small volume improvements. The General’s overall volume was up only 6.5 percent compared to April 2009, a month when the just-canceled Pontiac outsold both Buick and Caddy.
On point as always, TTAC commenter ajla called it in today’s Camry review. In the comments after that tale of suburban anonymity and “the Marriot of cars,” he asked:
Wouldn’t you really rather have a Buick?
I figure Toyota thinks that, in their heart of hearts, many Americans do still want a Buick. Not an actual Buick, mind you, but a big, comfortable sedan that’s somewhat luxurious but not at all flashy. Over a year ago, I made the friendly recommendation that Buick ditch its explicitly youthful marketing message for “something along the lines of Canadian Club’s “damn right your dad drank it,” campaign.” This spot for the new Avalon probably comes closer to what I had in mind for Buick than anything I’ve seen since. The question then, isn’t so much “is Toyota the new Buick?” as where is Buick going to find its own niche? The wreckage of Acura?
Over a year now, the launch of Buick’s new LaCrosse gave us pause to consider the average age of Buick buyers, and the future of the brand’s demography. At the time, The Detroit New claimed the average age of Buick buyers was 63, a fact that gave the paper cause to celebrate Buick’s new lease on life. And considering that the brand once attracted buyers of an average age of 72, that wasn’t a bad trend at the time. Today’s DetN has a similar story, lauding Buick’s newfound youthful appeal with such quotes as this one from IHS Global Insight’s Aaron Bragman:
They are making definite improvements in the U.S. To kill Buick would have been crazy. It’s one of the most important brands in the Chinese market…. It’s still too soon to really come to a verdict on how Buick is doing in the U.S. But nobody can say those are old person’s cars anymore. Because they aren’t.
But this latest round of Buick-boosting is still based on the old reference point of a 72-year-old average buyer demographic. Compared to a year ago, Buick’s average buyer age appears to have crept back up again, as the Detroit News cites a current average demographic of 65.
With the industry locked in the first incentive war of 2010, analysts have been predicting big sales numbers for March (especially in comparison with March 2009’s weak sales), and GM did not disappoint [sales spreadsheet available here in XLS format]. The General got big numbers out of its newest models [press release here], with the Buick LaCross selling over 6k units, the Cadillac SRX topping 4k, Camaro coming up just shy of 9k units and Equinox moving 12,805. By brand, Buick improved its sales by nearly 76 percent over February 2009, Cadillac bucked its underperformance, ending up 41.8 percent, Chevy added 40 percent and GMC was up 45 percent.
Recent Comments