GM’s sales fell by only two percent in November, showing that, unlike Chrysler, its sales are fairly well tied to the overall health of the market. All four of GM’s “core brands” posted month-on-month increases, with Buick up 14.8 percent, Cadillac up 10.3 percent, Chevrolet up 4.5 percent and GMC up 5.4 percent. Non-core brands including Hummer, Pontiac, Saab and Saturn combined for a 47.9 percent decline, to 11,755 units. Cars fell by 1.3 percent, while Trucks were down by 2.8 percent, leaving GM with total deliveries of 151,427 units.
No wonder GM decided it couldn’t give up Opel… it would have lost Buick as well! Expect this Buick Excelle (a rebadged Opel Astra in the style of the new Regal) to arrive in the US under a different name (and probably in sedan form only) around the 2012 model year.
Crank up production of the big green Hybrid stickers, ’cause the Regal is going to sport some serious hybrid regalia. No less then two of GM’s raft of hybrid systems may find their way into the Opel/Buick. gm-volt.com cites a report in Ward’s Auto [subscription] that GM will start production of an updated version of their not-even mildly successful mild-hybrid belt/alternator/starter BAS system in late 2011. The current version of that hybrid in name only system was available on the Malibu, but its economics compared to the four cylinder/six speed automatic made it irrelevant, as in canceled. But this new version has a plus symbol attached, so its going to really fly this time: (Read More…)
You need to go to your toughest market. The state of California is the biggest nut to crack for Buick. Californians love their Toyotas, they love their luxury cars, their BMWs and their Priuses, Buick is not even on their radar screen. These people don’t know this Regal. Picking the L.A. Auto Show demonstrates some confidence we have in the product and in the brand.
So says GM’s Susan Docherty in the Detroit News. Of course, it also shows how screwed the Buick brand is. California on its own is one of the largest markets for cars in the world, and it’s also home to some of the most virulently anti-domestic-brand sentiment in the country. Which explains why Buick is trying to win over the Golden State with its first-ever imported model. But as Docherty says, “One car doesn’t transform a brand. You have to have a series of successes so one, plus one, plus one equals more than three.” Meanwhile, while Buick tries to convince Californians that they don’t actually want a Lexus, everyone who thought they knew and loved the Buick brand will just be confused.
The single trim level is what tipped us off, and if we’d looked closer at its spec sheet, we’d have seen that its manufacturing location is listed as “Rüsselsheim, Germany.” Automotive News [sub] reports that Regal will be built in Germany for 15 months before production shifts to Oshawa. Which makes the Regal even more of an odd duck. In addition to being stuck into GM’s bursting lineup of Epsi-II midsize sedans, it’s also losing whatever profit it might have made on the dismal foreign exchange rate and the boat ride over from Europe. Or it will be just plain overpriced. Think of it as the love child between a Saturn Astra and a Pontiac G8. And another sign that some things never change.
The American version of a Chinese rebadge of a German sedan to be built in Canada will be available at your local Buick dealer starting in the second quarter of next year. According to GM’s presser, the new Regal will initially be offered with the direct-injected 2.4 Ecotec, making 182 hp. Which, you gotta say, doesn’t sound like luxury-level motivation for a 3,600 lb car. A 2.0 turbocharged version with 220 horsepower will be offered later next summer. There will be no manual transmission option (both get 6-speed autos), and in a weird turn towards the Acura side of life, only one trim level (CXL) will be available. Accordingly, the 2009 Acura TSX and Volvo S60 are shown as competitors, although the 2.4l Buick comes up short of both in standard horsepower and rear headroom. In the real world though, GM picked some pretty safe competition: the S60 sold under 9,000 units in 2008 while the TSX sold just under 32,000 units. The Regal competition that Buick should really be worried about is its slightly-larger, more-optionable Epsilon II platform-mate, the LaCrosse.
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