Last July GM CEO Dan Akerson confirmed that the automaker’s Cadillac brand was working on a flagship sedan larger than the XTS, to play in the big leagues with the BMW 7 Series, the Mercedes-Benz S Class and the Lexus LS, on sale by 2015. While at the recent Los Angeles auto show media preview, Mark Reuss, president of General Motors North American operations, strongly hinted that the big rear wheel drive platform may first appear as a coupe, not a four door sedan. “That’s the car Cadillac needs,” Reuss told USA Today. “You make a statement with a coupe. You don’t make a statement with a sedan.” (Read More…)

A herd of automotive journalists get led off into a dark room filled with oversized furniture and cheap snacks.

It is where the ritual slaughter of truth takes place. A screen bigger than Wilt Chamberlain’s …. flashes in front of them as discordant music pulses and the beautiful people beam out their irrational exuberance of owning the upcoming 2014 model.

The actors and actresses on the screen are all young, sexy, virile, obscenely joyful, and about as genuine as a thirty-three dollar bill. Which is A-OK for me. Because after the fifteen minutes of corporate infomercials filled with empty code words such as “Value”, “Best In Class”, and “Award Winning”, the head honcho of the press junket let’s me, and everyone else, off the hook with the biggest lie in the car business.

“We believe our core audience will be young people in their 20’s and 30’s.”

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Readers of our departed EIC’s chronicles will no doubt understand that building a luxury brand is a gradual, concentrated effort that won’t bear fruit for many years. Over at Audi, it took Herr Schmitt and Herr Piech the better part of two decades to morph Audi from an oddball line of tarted up Volkswagens into a global luxury player, and that journey was not without its own mishaps.

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When one thinks of General Motors’ relationship with China, Buick flashes into the mind like a brake light in the Beijing smog. Sometimes, Cadillac comes up, as well. However, with Volkswagen preparing to slingshot past them in a manner akin to Danica Patrick being flung toward the front of the pack with help from Tony Stewart, CEO Dan Akerson is planning to aggressively push Chevrolet through the choking air, and into as many Chinese garages as he can find.

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Pricing for the Cadillac ELR has been announced, and the swoopy Caddy coupe with the Voltec powertrain has been stickered at an astonishing $75,995, not including the $7,500 federal tax credit as well as other incentives.

One can make the argument that there will be a market for a premium plug-in that wealthy buyers can write off as an expense in one form another, personally, I think GM is out of their mind.

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As Cadillac introduces the all-new 2015 Escalade body-on-frame SUV, the luxury marque is considering extending the Escalade brand to include a large crossover that would slot in between the full size ‘Slade and the midsize SRX CUV. “I think there’s a lot of equity in Escalade,” Bob Ferguson, senior vice president of global Cadillac, told Automotive News at the NYC reveal of the revamped SUV, “I’d like to explore the notion of other vehicles that would carry that brand name.” (Read More…)

The nearly decade long wait for the new Cadillac Escalade is over, with the 2015 model debuting in New York city at a special event hosted by GM. Our friends at AutoGuide.com attended and graciously shared their live shots with us.

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Mercedes-Benz E-Class sales shot up 44% in August 2013, a 2008-unit gain. This improvement followed up on July’s 10% year-over-year improvement, which put an end to four consecutive months of decline for the now-recently facelifted E-Class, Mercedes-Benz’s core midsize model.

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Peter DeLorenzo is one of my favorite automotive writers. After decades working in automotive advertising and writing about cars and the auto industry, along with deep family ties to General Motors upper echelon, Peter brings the right combination of knowledge and cynicism to the topic we love. Also, contrary to his gruff and curmudgeonly public persona, he’s been very gracious to this neophyte writer. I start looking for his regular Wednesday updates on his Autoextremist site on Monday nights, since he sometimes posts ahead of schedule. This week, Peter takes Cadillac and Interpublic Agency – Team Rogue, to task for how they are repositioning the Cadillac brand, moving away from what had been a return to “The Standard of the World” mentality to one more in tune, according to Ad Age, with “Work hard. Be lucky”, making the brand seem more-accessible. Peter sees that slogan and accessibility as at odds with making Cadillac a “desirable” brand. With all due respect, I think DeLorenzo is getting this half right. (Read More…)

We’ve made it pretty plain that the floor is definitely open here at TTAC for reader contributions of all types. Most of all, we’d like you to contribute cash via Paypal, or buy something from Derek’s Amazon wishlist, but if pressed we will also accept Sunday Stories, reader-ride reviews, editorials, and all sorts of other features.

It’s possible, however, that you don’t want to write for TTAC at all. You want to write for a major automotive publication or the “wheels” section of a newspaper. If that’s the case, you’ll need to learn how to slam the holy hell out of a manufacturer without appearing to have done so. One of the most frequent ways in which this happens is the “First Paragraph Of The C/D First Drive” technique. It goes like so:
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The Red Pants Douchebag Marketing Garden Party debut of Cadillac’s Elmiraj concept was hugely exciting for everyone naive enough to think that Cadillac might be able to whip up a $100K rear-wheel-drive monster coupe with whatever funds they saved by plopping the XTS on top of the LaCrosse. I thought it looked great myself. As an American, I’m very proud of the fact that General Motors can fearlessly create a one-off prototype of the kind of highly improbable flagship that Mercedes has been nonchalantly building since the W126 SEC came out. Come to think of it, that W126 coupe came out just before Cadillac turned the Eldorado into a car that managed to be about as physically big as a current Sonata while appearing to be the same size as the current Accent. Goodbye Cadillac, hello Mercedes. Changing of the guard and all that.

Those of us who remain fans of the brand yet have some minor understanding of the auto business understand that the Elmiraj is about zero percent “El” and about one hundred percent mirage. Fair enough. But what about a new XLR that kind of looks like an Elmiraj? There’s a new Corvette, and the old, old (C5) Corvette spawned the XLR, so perhaps something could be done there?
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The big surprise of Pebble Beach might be this concept you see right here. The Cadillac Elmiraj is intended to preview a possible Cadillac flagship, while drawing on past models like the 1967 Eldorado.

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While GM’s next-generation SUVs are slated to debut at September’s Texas State Fair, the Cadillac Escalade will get its own launch event in New York City.

Instead, the Escalade will be revealed on October 7th in the Big Apple. There have been conflicting reports over the past year regarding the new truck’s direction. We’ve heard that it will be both more ostentatious and more reserved. October 7th will be the moment of truth.

Different cars serve different purposes. Of course, you already know this. You know, for example, that people buy compact cars for fuel economy. People buy minivans to haul other people. And people buy Acuras because they’re confused.

So why do people buy station wagons? For practicality, of course. People buy wagons so they can pack up all their belongings, load them inside the cargo area, and hand the keys to a car transporter who makes constant runs between Greenwich, Connecticut, and Palm Beach.

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