For yet another month, GM’s sales [full April sales report in XLS format here, press release here] managed to be both promising and disappointing, depending on how you cut them. GM’s “core brands” were up 20 percent cumulatively, with Cadillac and Buick leading the way with 35.7 percent and 36.4 percent increases respectively (Chevy up 17.4 percent, GMC up 18.4 percent). And though GM is especially eager to boost sales numbers at its two premium brands, thanks to their low baseline sales, the solid percentage gains resulted in surprisingly small volume improvements. The General’s overall volume was up only 6.5 percent compared to April 2009, a month when the just-canceled Pontiac outsold both Buick and Caddy.

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GM’s final peak in US market share was in 1978, before it began its long decline. For the fifty years prior, only two men oversaw the styling of GM during those golden decades. The hand off from one to the other was was hardly smooth in the end, with a painful transition for the 1959 models that were a essentially a hybrid of the two. But for the 1961 models, Bill Mitchell was now completely in control, and few cars show his love for sharply sculptured surfaces and a restrained use of chrome than the very handsome 1961 and 1962 Cadillacs. (Read More…)

In the mid sixties, Cadillac gave very serious thought to replacing its aging V8 engine with an OHC V12. And blog.hemmings finally convinced Cadillac to send them some detailed pictures and more information. Looks mighty production ready, but that air cleaner sure makes it looks a lot less sexy than a Ferrari with a bank of Webers.  (Read More…)

First developed by Holden in 2004, GM’s Zeta platform now underpins vehicles as diverse as the Statesman/Lumina/G8/Caprice sedans, and the Chevy Camaro. Originally designed for full-sized , rear-drive Australian sedans, Zeta was downsized as far as it could be for the Camaro, which reviewers largely view as overweight and rather too ungainly for true sportscar status. Accordingly, GM has been developing a new rear-drive platform known as “Alpha,” which will form the basis of GM’s performance and luxury RWD models for the considerable future. Last we heard about Alpha was last August, when Bob Lutz swore there was no development underway of the platform he compared to BMW’s 1-/3-series. According to Motor Trend, work on the Alpha platform has begun… but there are already signs of trouble.

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Cadillac contracted the services of the Ritz-Carlton to train Cadillac dealers to provide 5-star service. The Ritz Carlton, first recipient of the Baldridge award in 1999, has a side business in training other companies to provide quality service.

Don Butler, Cadillac’s marketing VP, said to Automotive News [sub] that the program will emphasize customer treatment rather than facilities. For instance, he said, a dealership employee might take an umbrella and walk a customer out to his or her car when it’s raining. “It’s simple,” Butler said. “It’s the things that don’t cost a lot of money.” If he would only know. (Read More…)

With the industry locked in the first incentive war of 2010, analysts have been predicting big sales numbers for March (especially in comparison with March 2009’s weak sales), and GM did not disappoint [sales spreadsheet available here in XLS format]. The General got big numbers out of its newest models [press release here], with the Buick LaCross selling over 6k units, the Cadillac SRX topping 4k, Camaro coming up just shy of 9k units and Equinox moving 12,805. By brand, Buick improved its sales by nearly 76 percent over February 2009, Cadillac bucked its underperformance, ending up 41.8 percent, Chevy added 40 percent and GMC was up 45 percent.

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I had the opportunity to visit with the Cadillac folks at a Pre-New York Auto Show Reception in West Village. It was a tasty cocktail gig with a trio of V-series models (CTS Sedan, Wagon and Coupe) available for closer inspection.  Though nobody actually sat in them.  But that’s not the point: marketing and re-branding the product was the topic of conversation.

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Motor Trend reports that Cadillac’s long search for a flagship is over. After debating a number of options, including importing a stretched Chinese-market STS, GM has decided that the “Super Epsilon”-based XTS will be the future range-topper for its luxury brand. The XTS was developed on a stretched version of the platform that underpins GM sedans including the Buick LaCrosse, Chevy Malibu and the forthcoming Buick Regal, and was shown in concept form as the XTS Platinum concept at the Detroit Auto Show. That concept was shown with a theoretical plug-in drivetrain made up of Cadillac’s 3.6 liter DI V6 and the plug-in components from the canceled Vue plug-in, and according to MT, the recent cancellation of the Converj plug-in means “there’s profit and green image to be had in the plug-in XTS.” Until that technology is production-ready, choosing the XTS’s engine options will be an interesting challenge.

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I’m too young to remember the 1970s, but I have recollections of a Cadillac-based abomination known as the “Castilian Fleetwood Estate Wagon.” Perhaps the recent success of Cadillac-based trucks made someone at the RenCen give the Cadillac Wagon a second look. Yet the CTS Sport Wagon isn’t a cobbled-up engineering afterthought, though it reeks of branding desperation: the American icon formerly known as the pinnacle of everything now goes for entry-level luxury success in a station wagon. And that’s why this mirage hailing from the days of Motorized Malaise has some ‘splaining to do.
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It’s a little-known fact that nearly half of the 2,000 or so dealer franchises that GM began winding down during bankruptcy were Cadillac stores, most of them located in rural areas. The General’s plan was to focus Cadillac’s dealer network on  standalone stores in major metropolitan areas, following the strategies of more premium luxury competitors like BMW and Lexus. But having marked 922 largely small-town Caddy dealers for death, GM saw 2009 sales of its luxury brand fall 15 percent, or twice the rate of Buick and Chevrolet in the same period. The lesson: small-town Cadillac dealers (like attempts to sell the brand in Europe) are worthwhile after all. Automotive News [sub] reports, the majority of those dealers being reinstated are small-town Cadillac dealers. Will Cadillac’s brand integrity suffer by having to serve the small-town American market as well as competing with the European brands? Probably, but at least Caddy dealers can take heart knowing that things could still be worse: they could be Lincoln-Mercury dealers.

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In 1989, Toyota launched a new luxury brand that would go on to largely replace Cadillac as a vernacular term for excellence in luxury. Known as Lexus, this brand has spent the last 20 years making headway in the US market without ever publicly associating itself with its parent brand. Could this strategy have contained a lesson for the brand managers at GM who have spent the same 20 years fretting (or not) about declining Cadillac sales? Apparently so, as BusinessWeek reports that Cadillac is distancing itself from the corporate mothership in hopes of improving Cadillac’s aspirational appeal. And yet, strangely, it’s still not clear that the lesson has actually been learned.

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Recently-reassigned Cadillac boss Bryan Nesbitt isn’t the only GM exec paying the price for weak Cadillac sales, as Automotive News [sub] reports that GM has terminated three other Caddy executives.

Cadillac’s Steve Shannon and John Howell were dismissed Monday, said eight sources familiar with the moves. Jay Spenchian, an executive director who worked on Cadillac and other brands, was also let go, the sources said.

With rumors of another GM executive shakeup flying thick and fast, we expected a downright miserable sales performance from The General in February. By the year-over-year numbers [full release here, sales numbers in PDF format here], there’s no such flow of red tape, as GM’s four “core brands” gained 32 percent and total sales (including Hummer, Pontiac, Saab and Saturn) were up 11.5 percent. But that’s in comparison to February of 2009, when GM’s sales were down 53 percent from the year earlier. In short, GM appears to have hit bottom in terms of volume, but it still has yet to recover to anything close to 2008 volume.
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Motor Trend reports that former PT Cruiser stylist Brian Nesbitt has been relieved of his duties as the head of Cadillac, ending GM’s post-bankruptcy experiment of putting a stylist in charge of an entire division. But MT figures that Nesbitt’s ouster isn’t as simple as a failure to perform; according to their sources, the firing was political.

The shakeup has major implications for Bob Lutz’s future at GM. He hired Nesbitt away from Chrysler earlier last decade and made sure there was a place for the PT Cruiser designer at post-bankruptcy GM. Nesbitt’s departure would indicate Lutz’s role as one of three GM vice chairmen has diminished to almost nothing… Clearly, [recently-promoted sales boss and President of North American ops Mark Reuss] is putting his own team together, and it doesn’t include Nesbitt, who was posed as the aesthetic face of the Cadillac luxury division.