From here on out, GM’s success in the US market comes down to two people: Susan Docherty and Mark Reuss. The two fielded their first joint sales conference call last week, and it was clear that they were still settling into their roles. Listen to the whole hour of awkwardness here, or, for a quick summary check out the final questions of the session (from the WSJ’s John Stoll), and the prickly, defensive answers from Docherty and Reuss. When Stoll asks how Reuss and Docherty expect to change a culture when they’re a product of that culture, the tension is palpable. Then, when Stoll accuses Docherty’s sales organization of buying market share with incentives, the pair’s non-answer is “I guess that’s what you feel.” Meanwhile, Edmunds reports that GM has by far the highest incentives of any automaker, with a True Cost of Incentives of $4,270, over a thousand dollars more than number two Chrysler. Good thing we’re tackling those problems head-on then.
Tag: Cadillac
“A Flush GM to Lavish Cash On New Vehicles,” goes the NY Times headline, forshadowing the kind of profligacy that only happens when you have $42.6 billion of taxpayer money burning a hole in the corporate pockets. From the next generation of truck and SUV platforms to the Cadillac Alpha (known in-house as “BMW Fighter”), that money is going towards products…. at least it is when it’s not going to faltering overseas operations. And in most cases that’s a good thing. For example, Mark Reuss explains “ with the BMW fighter, the steering in that vehicle is going to be absolutely critical. In the past we would have gone to the lowest cost source, but not anymore.” Well, good on ya, mate. When it comes to the Volt though, the money doesn’t seem like it’s being quite as well spent.
Apparently you’re not a real blog anymore unless you play some part in the giddy rush to strip Tiger Woods of any remaining shred of privacy… so as much as we’d prefer to not escalade the situation, here goes. USA Today reports that the Cadillac Escalade Tiger allegedly drove into a fire hydrant doesn’t belong to him, but is actually owned by General Motors. Huh? Didn’t GM and Tiger part ways just over a year ago? Woods’ contract with GM was originally supposed to expire this year, so perhaps Tiger was due a few perks post-contract because of its early demise. Or, maybe the Escalade was just an old-fashioned celeb loaner. Either way, maybe this will change the conventional wisdom that lending free cars to celebrities is a good decision branding-wise. Especially for firms that are going to have to use taxpayer money to pay someone to buff out those 9-iron marks.
TTAC was invited to Cadillac’s CTS Coupe wine-and-dine event yesterday, held in that prime habitat of the modern Cadillac: the hood. OK, so it was a trendy club located in an LA slum… same diff. The CTS coupe took center stage with the new SRX, CTS wagon, CTS-V and Escalade filling out the lineup. Where were the ugly-stepsisters the DTS and STS? Not invited said a Cadiilac rep. Upon first (long distance) glance the CTS Coupe looks entertaining, but it’s only when you get up close that the true weight of this beast hits you: this is one BIG coupe. Which is funny, considering the CTS Sportwagon next to it looks remarkably small for a wagon. But there’s the rub, Caddy is trying to do everything possible with the CTS with the minimum of effort (read: cost). The proportions of the CTS belie it’s uselessness: the rear seats have the leg room and width to coddle two linebackers but sadly only enough headroom for an oompa-loompa. The art and science design team gave the CTS coupe the most defined rump of the Cadillac lineup, a dramatic chevron which culminates in a steeply triangular rear bumper and trunk lid. And yes folks that’s a trunk lid, not a useful hatchback as we might have preferred. All in all, this is one square jawed Caddy, in the mold of the classic personal luxury coupe.
GM’s sales fell by only two percent in November, showing that, unlike Chrysler, its sales are fairly well tied to the overall health of the market. All four of GM’s “core brands” posted month-on-month increases, with Buick up 14.8 percent, Cadillac up 10.3 percent, Chevrolet up 4.5 percent and GMC up 5.4 percent. Non-core brands including Hummer, Pontiac, Saab and Saturn combined for a 47.9 percent decline, to 11,755 units. Cars fell by 1.3 percent, while Trucks were down by 2.8 percent, leaving GM with total deliveries of 151,427 units.
There was, back in the 70s, a Saturday morning cartoon in which the heroes could push a button on the dashboard of their van and turn it into a fire truck, dune buggy or stretch limo – whatever they needed. They don’t really make this vehicle. I know because I’ve looked. I need one. On most weekdays I start my commute in a the small bus, spending time sitting and wishing for softer, more plush environs and ultimately – when the traffic thins – become desperate for a street legal club racer. Now, finally, after 40 years, I may have found my car.
I was wandering the GM Heritage Center with Jaguar designer Ian Callum (yes, a write-up of that interview is coming), when a Cadillac PR man took me aside and offered to have me flown down to Los Angeles to “check out” this new CTS Coupe. My initial reaction was surprise that the offer was made at all. My second was to explain that I couldn’t possibly accept airfare. TTAC has a strict disclosure policy, and our Best and Brightest would doubtless take a dim view of any coverage made possible by an OEM picking up an airfare tab. Especially if I actually like the car, I explained, such a disclosure would create understandable skepticism. Paying TTAC’s way will always be self-defeating. Still, I thought, LA isn’t that far. I remained tempted to make the trip on the TTAC tab, right up to the point where I realized that by “check out,” Cadillac did not mean “drive.” An invite arrived, clarifying that this was an “opportunity to see the car before the LA Show and to visit with Bryan Nesbitt, general manager of Cadillac and Clay Dean, director of design for Cadillac.” No thanks. I saw the CTS Coupe before the LA Auto Show… in a Cadillac advertisement. Thanks for the invitation, Cadillac… but TTAC needs to drive something to drag itself away from the keyboard.
Since day one, the Cadillac SRX was a desperate underdog looking to dethrone the Lexus RX: Middle America’s CUV of choice. But the SRX was a muscular macho machine and the Lexus is an overstuffed Camry Wagon. Now, with a more mundane blueprint, Cadillac believes their latest SRX utility is “the new standard for luxury crossovers.” Plus, as the promotional material claims, it’s also the Cadillac of Crossovers. Whoa dude: what standard are they holding themselves to, and does anyone still believe Cadillac is the ultimate word in luxury?
According to the Detroit News, the Cadivolt is go! Not that the announcement comes as any huge surprise: when has GM ever invested heavily in a new platform and not built a Cadillac version? On the other hand, when was the last time GM built a $40k Chevrolet? More importantly, where does the Caddy version’s price go from there?
John Heinricy (Cadillac test driver)- Cadillac CTS-V: Top Lap: 2:46:560
Aaron Link (Cadillac development engineer)- Cadillac CTS-V: Top Lap: 2:48:902
Brian Redman- CTS-V: Top Lap: 2:49:596
Michael Cooper (Who is this guy?)- BMW M3: Top Lap: 2:50:424
Jack Baruth- Cadillac CTS-V (TTAC): Top Lap: 2:51:153
Lawrence Ulrich- CTS-V (New York Times): Top Lap: 2:53:157
Bob Lutz- Cadillac CTS-V (VP of Marketing, GM): Top Lap: 2:56:321
Michael Mainwald (carguydad.com)- BMW M5: Top Lap: 3:05:398
Wes Siler- Mitsubishi Evo X (Jalopnik): Top Lap: 3:08:126
Chris Fairman- CTS-V: Top Lap: 3:14:292
Archan Basu- Jaguar XF: Top Lap: 3:15:670
Tom Loder- Audi RS4: Top Lap: 3:15:702
It’s official: TTAC’s top driver has beaten Bob Lutz! Check back tomorrow for Jack’s on-the-ground take on the weirdness that was.
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