Bribery! While TTAC has a Get Behind Me Satan approach to the buffet-table and the press junket, we’re still mostly susceptible to the kryptonite lure of interesting cars.

So when Mazda called me up and asked if I’d like to sample a little of their driving heritage in a blatant PR move, I huffily told them that I could not in good conscience be complicit in helping further burnish their brand image as a manufacturer of sporting products. I reminded them that I thought the Mazda2 too slow, the Mazda3 too ugly, the Mazdaspeed3 possessed of worse torque steer than a one-legged unicyclist, the cabin of the MX-5 designed for people with short legs and prehensile elbows, and that they didn’t even build a rotary engine any more, so what was the point?

Naturally, I said all these things in my internal voice during the 3.7 nanosecond pause before, “OohyespleaseWhencanIpickitupHowaboutnow?”

Who’s ready for some yellow journalism? (Read More…)