“Those who cannot remember the past are condemned to repeat it.” That adage, from George Santayana, has a less well-known corollary that I just made up: “Those who do remember the past are doomed to watch idly while our memories are sold out to create something much, much worse.”
Take the 2019 Mitsubishi Eclipse Cross seen here. When Mitsubishi dusted off a beloved sports car nameplate to slap on YET ANOTHER CROSSOVER, enthusiasts everywhere started screaming. Their memories of late-night cruising and loud exhausts were being trampled by another jacked-up hatchback with no sporting pretense.
Yes, I was one of those enthusiasts hating the name. But then I drove the car, and I recalled that the target Eclipse Cross buyer probably doesn’t remember that not-too-distant past where the stylish Diamond Star coupes ruled the streets, and they’ll simply buy on merit, not memories.















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