Want to feel a real connection to something? Pay cash for it.
Research shows the act of handing over real, honest-to-God paper money and coins for a product has a profound impact on the value a person places in that product. Suddenly, it turns into a possession. (Read More…)
You have worked hard to save the $20,000 you need to purchase the car of your dreams. You’re ready to step into the dealership, walk straight to the manager in the back, plunk down those greenbacks, and say, “I have cash! Give me your best price!”
This may have worked in the days before electronic banking and factory rebates, but paying cash today will likely cost you more.
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