Earlier this year we took a look at our rolling 12-month sales totals chart, and found that cars had pulled away from “light trucks” (a category that includes trucks, SUVs, minivans and crossovers), prompting us to proclaim The Great American Downsizing. Well, it turns out we opined too soon. Trucks closed out the Summer strong and went on a tear during the Autumn months, to pull back to parity with their car cousins. And because light trucks are trending upwards faster than cars, it wouldn’t be a surprise to see them finish the year as the better-selling segment. Of course, these numbers aren’t being driven strictly by the old-school utes of yore, although old standbys like the full-sized pickups, the Yukon XL and Ford Expedition are all up by healthy margins. Between old-school utes and the large crossovers that are replacing them, the cars just don’t stand a chance. Hit the jump for car-versus-light truck sales by manufacturer.

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Yesterday’s discussion of Porsche’s identity as a pure sports car company (compared to an SUV-peddling luxury brand) was predictably emotional, so here’s the cold, hard truth. The Cayenne has been Porsche’s best seller in the US since its introduction, excepting a 911-happy 2006. Oh, and this year it’s on track to come in second… to the Panamera. Meanwhile, Porsche’s Boxster/Cayman duo has been dropping off since before the most recent recession even began, and 911 sales are approaching a 15-year low. Now that we know the facts, is there any debate about what would happen to Porsche if it stuck to its sports car knitting?

If you love data almost as much as you love cars, you’re in for a real treat. The EPA has issued a report [PDF here] on the last 35 years of light-duty vehicle efficiency trends, and it’s jam-packed full of fun graphs detailing the evolution of America’s car market. For example, the fuel-efficiency record of the major US-market players is laid bare in one particularly compelling collection of graphs (above). More detail on by-manufacturer efficiency over the last three years can be found here. Other fun graphs: production breakdowns by vehicle size and type, a comparison of performance and efficiency by vehicle type, and a distribution of vehicles by weight for 1975, 1988 and 2010 (weights dropped from ’75 to ’88, and are now back to nearly 1975  levels). You can also check out production share by weight to find out that the sub-2,750 lb died sometime after the year 2000. You can even see the breakdown of FWD-RWD-AWD  by vehicle type and pinpoint the moment that Subaru started making an impact on the market. All told, it’s an automotive data-gasm that will leave you a lot better informed about the state of the US market. And the perfect opportunity to make sweeping generalizations about the American car market. Enjoy!

If there’s a maxim the auto industry can take to the bank, it’s this: focus wins. Knowing a brand’s advantages and maintaining a laser-like focus on them is the way to win in the car game, and it’s a lesson Hyundai has clearly learned. Over the last several years, Hyundai has caught the media’s attention by moving into the luxury and coupe segments with its Genesis, but the real offensive is still coming. The redesigned Sonata was the tip of the spear, giving Hyundai a top-notch competitor in the all-important D-Segment, and next up are similarly improved versions of the Elantra and Accent. These three models have been some of Hyundai’s most enduringly successful nameplates, and as this graph proves, they’ve been responsible for much of the brand’s recent sales growth. They’ve even maintained decent momentum towards the end of their model lifes. With the new Tucson replacing the Santa Fe as Hyundai’s top-selling crossover, Hyundai has been able to maintain a competitive crossover nameplate for several years now, but even the hot CUV segment likely won’t provide as much juice to Hyundai sales as the redesigned Elantra and Accent. Meanwhile, Hyundai’s entries into the luxury and sporty space seem to have amounted to little more than a distraction… the lurking danger for every automaker.

With GM’s IPO officially launched, we thought we’d send ChartOTD diving inside GM’s sales performance this year. The graph above shows GM’s top nameplates by volume for the January-October 2010 period, compared to the same ten months of 2009. All of GM’s top-ten volume vehicles are doing better than they did last year, but these are not in fact GM’s fastest-growing nameplates. For that graph and more, hit the jump…

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The six top-selling brands in America have sold between 450,000 and 1.3 million vehicles so far this year, with Hyundai (410,047) just missing the party. 2010 is shaping up to be Ford’s year, as the Blue Oval started strong and hasn’t looked back. Chevrolet has taken advantage of Toyota’s image issues to widen a lead for second place, putting Detroit on track for a one-two finish as the year enters its final quarter. But will Toyota fight back? Will Hyundai edge out the Pentastar’s last big-volume brand by the end of the year? Will Nissan follow Honda upwards or slide towards the oncoming Hyundai juggernaut? Stay tuned as Chart Of The Day documents the battle to the finish.

Panther Appreciation Week rolls on with this look at the platforms sales since 1995 (sorry, our sales data doesn’t go back farther) compared to some key competition. As the last several years of the graph prove, large sedans were hit fairly hard by the “Carpocalypse,” but Panthers were in a terminal sales decline anyway. In the mid 90s, Ford was selling nearly 100k each of its Ford, Lincoln and Mercury-branded Panthers, but steady updates from large, cushy FWD competition like the Avalon slowly eroded sales.

Meanwhile, the 300/Charger combo from Chrysler looks to be the Panther of the 21st Century. Beloved by fleets and Donkophiles alike, the LX sedans beat the mass-market-branded large, RWD competition… such as it is. Heck, it even beat FWD rivals like the Avalon, the Genesis (21,889), the Lexus ES (48,485) and the Taurus (45,617) in 2009. And with the updated 2011 Charger in strong competition for police fleet business, Chrysler could just be building big, old-school, rear-drive sedans in the American style for some time to come. The Panther is dead… long live the LX?

Over the long haul of the Pony Car Wars, Ford’s Mustang has set the standard to which all others aspire. Having handily outsold the old F-Body Camaros (to say nothing of the nearest import-equivalent, the Nissan Z), Ford reigned alone over the declining muscle-coupe segment for much of the last decade. But the Pony Car cannot thrive alone, and the Mustang couldn’t keep its sales from sliding ever further… it needed some competition. Now, rather than fighting for pieces of a shrinking segment, the Camaro, Challenger and Mustang have been able to grow their sales together, revitalized by the renewed Pony Car Wars. Though our simple volume projection shows the Camaro on track to take the Pony Car crown from the Mustang, the short-term trends indicate a close battle to the finish this year. Hit the jump for summer sales comparisons…

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GOTD’s brief mental health break is over, with our breakdown of sales in the biggest car segment in America: Midsize family sedans. The big news is that no model (save the Chevy Malibu and Hyundai Sonata) outdid its August ’09 number, thanks to the Cash For Clunkers effect a year ago. The other big lesson: things are getting tight at the top of the D Segment food chain. Based on these numbers, the capacity-constrained Sonata seems to be separating from the pack, leaving a big clump of nameplates stuck near the 18k mark. Based on the last several months, Hyundai could be one Sonata volume bump away from having the best-selling midsize sedan in America… just when it was beginning to seem like the Camccords would never be challenged. More chart action after the jump.

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Wrangler went on a summer tear last month, more than doubling its July 2009 number, and leading SUVs to a strong rally. The segment’s top 18 nameplates all improved their year-over-year numbers last month, as gas prices look to hold steady through the summer (only the Suzuki Grand Vitara lost ground). SUVs should be way up again (year-on-year) this month as well, as Cash For Clunkers limited SUV sales in August 2009. Strong sales in this segment could continue into the fall on the strength of new launches like the Jeep Grand Cherokee, and Ford Explorer. On the other hand, with the Explorer moving to a Crossover platform and lines between SUVs and CUVs generally blurring, it’s becoming increasingly important to compare mid/large CUVs against this SUV segment. Based on that comparison, it’s easy to see that the mass market tends to pick road-oriented people-haulers rather than offroad-oriented rock crawlers. SUVs may be booming this summer, but in the big picture they’re melting away into the ever-expanding Crossover category. Hit the jump for a bonus graph of Luxury-brand SUV/CUV sales in July.

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We’ve got a tight fight for the top spot again this month in the Mid/Large CUV segment. Traverse, Pilot, Edge, Outback and Sorento are all running between 9k and 10k monthly units, and between 50k and 65k YTD sales. All of these top-selling nameplates improved over their July 2009 numbers, but the flagging Highlander and Venza both fell back year-on-year, as did the Flex. Can Edge ride a mid-cycle refresh to the 2010 Mid/large CUV sales title? That could just depend on whether or not Chevrolet opens up more production capacity for its Traverse. Meanwhile, Ford’s Explorer and Jeep’s Grand Cherokee should start eating into this segment… which begs the question: should these two nameplates be migrated out of SUVs and into the burgeoning segment? While you ponder the answer, we’ll be preparing an July SUV sales chart for tomorrow.

BMW snagged the top spot last month, but Lexus and Mercedes are still battling for the top spot in year-to-date luxury brand sales. Lincoln and Mercury are running at less than half the rate of Buick and Cadillac, while Saab’s year-to-date number is nearly on par with its next-nearest rival Jaguar’s monthly number. Infiniti pulled ahead of Audi in YTD and monthly sales in July, as both brands prepare to overtake the canceled Mercury brand in the YTD sales race, and start chasing Acura. It continues to be a rowdy year for the luxury brands…