The Compact Crossover segment has changed a bit since last month, as the Honda CR-V enjoyed strong demand en route to over 20k monthly sales. Rogue had a strong month as well, but still ended up about 5k units shy of last month’s segment leader, the Ford Escape. Terrain seems to be going a bit weak compared to recent months, and even Equinox was down a bit from its July 2009 number. Sportage is way off ahead of its new model rollout, but once the 2011s come in, expect Kia cute ute to mix things up in the 7k-ish and above monthly volume range.

The C-segment did not have a great July, especially compared to July 2009’s Cash-for-Clunker-inspired clamor for compact cars. The three exceptions were the Hyundai Elantra, Kia Forte and Mitsubishi Lancer, which all handily beat their July 2009 numbers. If you’re getting sick of the “Hyundai momentum” storyline, look elsewhere. On the other hand, with production of 2012s underway, the lame-duck Focus has settled into a 15k-month routine (actually averaging about 14,500 over the last 12 months), and Cobalt is falling away as Lordstown tools up for the Cruze. And with a new Elantra due by the end of this year, real competition in this segment is only just beginning.

Of the “Big Six” midsize sedans, Malibu is starting to emerge as a consistent number three to the Camry/Accord’s established one-two positioning. Fusion and Altima have swapped spots, and the Sonata is stuck at 17k units due to production capacity constraints. Meanwhile, the Impala is only just holding off… the Prius? Crazier still, the Prius/Impala 14k volume level is about double of the next best-selling mid-to-large sedan nameplates (Buick LaCrosse, Nissan Maxima, Dodge Charger are all in the 6k-7k level). Extended one-month chart after the jump…

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OK, so none of these cars are actually “competition” for the Chevrolet Volt, but think of them as a benchmark “basket” and they can help define the market the Volt will soon be thrown into. (Read More…)

Our six month sales by brand chart is a bit crowded, so we’ve broken out luxury brands for today’s COTD. Bloomberg assembled a grip of analysts who all say that Mercedes is going to sock it to Lexus this year… and this chart certainly proves that the opportunity is there. But then, the opportunity is there for BMW too, if Lexus so much as stops for a breath. One thing is for certain though: Ford may be ruling the mass market, Lincoln is the last stop before Volvo-ville as you work your way down the luxury volume ranking. That’s not great, but given a choice between a respectable luxury brand and a $2.6b first-half profit, I know what nine out of ten auto executives recommend.

As a Nissan rep pointed out via email last night, yesterday’s Chart Of The Day hardly tells the whole story of “the other Japanese brand.” Since 1995, Nissan has made up for declining “core model” sales by catching the tail end of the SUV/Truck craze with its Titan/Armada/XTerra/Murano combo. And, as this graph shows, those four models gave the brand a big spike for most of the last decade before diving unceremoniously towards oblivion (with the exception of Murano). Since then, Nissan seems to be targeting the niche left open by Honda: small, value-laden, efficient cars like the Rogue and Versa are Nissan’s new meal ticket (in addition to the still-soaring Altima). With a new Versa-based Juke mini-CUV launching this Summer, Nissan is poised to continue building on that image, but it still has to contend with remnants of its “Japanese Pontiac” and “Mainstream BOF-slinger” identities. Can Nissan be all of these things at the same time? Or will the Leaf EV halo push Nissan towards ever smaller, more efficient offerings and a neo-Honda emphasis on compact value? We’re hearing that changes are underway at the highest levels of Nissan’s leadership… coming up with a coherent brand vision and product plan for Nissan North America will have to be one of the new team’s top priorities.

15 years ago, these six cars were Nissan. Sure, they sold a few Zs back in ’95 (4,176, actually), and the 240SX was in its last year of five-digit sales, but the Altima, Maxima, Sentra, Frontier, Quest and Pathfinder were the bread and butter. Needless to say, things change over 15 years, and though Nissan still sells all of these vehicles (excepting the Quest’s 2010 model-year hiatus), they’re no longer the reliable core they once were. Yes, the Altima sells like hotcakes, but Nissan’s other core nameplates are on steady steady glidepaths downwards, and the brand’s volume is largely being maintained by the introduction of new models. And as is so often the case in business, this shift away from core strengths is being rewarded by some thorough housecleaning. Having spent quite a bit of today talking with Nissan consultant Sharyn Bovat, yesterday’s rhetorical question What The Foxtrot Is Going On At Nissan is starting to come into sharper focus. Expect full reporting shortly, but in the mean time know this: things are changing at Nissan. My question now: does this chart help explain why?

The best-selling nameplates in America may still be pickup trucks, but for the first time in nearly a decade, cars and car-based crossovers are outselling the body-on-frame competition. The shift occurred in the second half of 2007, as gas prices built to their Summer 2008 peak, and despite more reasonable energy prices, consumers do not appear to be going back to large trucks and SUVs en masse. And, as Automotive News [sub] reports, the downsizing of America’s buying tastes is doing more than just putting a fork in the SUV fad.

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These are the ten vehicles that NHTSA says are made from 90 percent domestically-produced components [via cars.com]. Notice a common thread there? Yes, the correct answer is Ford involvement, but according to cars.com, the task of crowning a “king of domestic content” isn’t as simple as NHTSA’s number.

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Whither the electrified market? According to this slide from a recent Johnson Controls analyst presentation [full PDF here], 2m global units by 2015 seems to be one of the models the industry is working on. And compared to other 2015 estimates, like Pike Research’s 3.1m worldwide number, it’s a fairly conservative approach. Still, there’s a long road ahead for plug-in and even hybrid vehicles. Toyota’s Prius, by far the best selling hybrid nameplate in America, sold about 152k units in the last 12 months. All hybrid nameplates sold 27,800 units last month [per Edmunds], for an annualized rate (non-SAAR) of about 333,600 or about half of the estimated 2015 market. Why that’s a problem, after the jump…

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We’re still taking email requests for Chart Of The Day [editors@ttac.com], but today’s chart isn’t one of them. This little data nuglet, of May volume by manufacturer, was requested by popular acclaim in the comments section of the last COTD… and was bound to be posted eventually anyway. After all, brand volumes are all well and good for armchair junior execs to wrangle over… but the armchair CEO demands volume by manufacturer. Let the harumphing begin!

Thomas Olesen wrote in to request a May 2010 brand volume chart. His wish just came true. Your wildest US-market auto sales questions can be answered too, if you just send your request to editors@ttac.com.

We like to think of TTAC as something of the thinking (wo)man’s car blog: sure, we’ll try to drive the hot cars, but we’ll be just as interested in their history, sales and cultural context as their 0-60 time. One of the ways we like to help contextualize these, the most emotional artifacts of our material culture, is by breaking them down into their unforgiving sales numbers. In addition to our now-normal monthly binge of sales graphs, we will try to bring you one graph per day, illustrating a previously unexplored view of the market for automobiles. Today, we start with Luxury Crossovers, a segment invented by its current chapion, the Lexus RX.

What will tomorrow’s Chart Of The Day be? Email us at editors@ttac.com, and let us know what models, segments or brands you want to see compared.