2014 was a record-setting year for auto sales in Canada, a fitting follow-up to a record-setting twelve-month period one year earlier.
Auto sales in Canada jumped 6% to 1.85 million, an increase of 107,000 units. Pickup truck and minivan sales growth lagged slightly behind the overall industry’s pace, commercial van volume jumped 16%, and SUV/crossover sales rose 15%.
• Record sales achieved by 15 auto brands
• F-Series, Civic, Escape, Grand Caravan lead categories
• Six auto brands report YOY declines
Car sales were flat, which resulted in a market share decline from 44.6% in 2014 to 42.1% in 2014. In December, even with a somewhat impressive 11% improvement, passenger cars accounted for less than 38% of all new vehicle sales.
The fastest-growing auto brands were not so afflicted. Jeep volume shot up 58% to a record-setting 70,503 units. Jeep, of course, does not market any passenger cars. (Read More…)
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